Free Webinar: 4 Essential Keys for Sales Negotiation Success
By Erica Stritch

schultz webinar

You’ve spent months working with the buyer, defining needs, and collaborating with them to build a solution. You both agree in principle, but when you ask them to sign on the dotted line, you hear:

"I just need to run this by the CFO..."

"There's just one more thing: I need you to give us..."

"I'm ready to sign today...but I need you to drop the price by 10%."

Much sales success is determined in the negotiation process. Sales negotiations gone wrong drive down margins, lengthen sales cycles, and lose you deals that you otherwise should have won.

In this webinar, Mike Schultz, President of RAIN Group and bestselling author of Rainmaking Conversations and Insight Selling, will share 4 essential keys for sales negotiation success.

Watch the on-demand webinar.
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Infographic: 18 Tactics Buyers Use in Sales Negotiations
By Erica Stritch

sales negotiation infographic

Good negotiators have the ability to recognize the negotiation style of the other party.

When a buyer comes to the negotiation in partner mode, it allows you to work collaboratively to create possibilities that expand the pie and result in the best possible agreement for both sides.

But what about when your buyer takes a different approach? What if your buyer is just trying to get the price reduced, get more from you for less, or something else altogether?

Despite the benefits of a partner-style negotiation, you need to know how to deal with positional buyer tactics when they arise.

In this infographic, we share 18 of the most common tactics a buyer might use, what they look like, and how you can be prepared for and respond to each so you can successfully negotiate with buyers on their terms.

View the infographic now.

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Common Sales Negotiation Mistakes to Avoid
By Erica Stritch

sales negotiation

Negotiation is everywhere: in selling, setting salaries, getting the labor union back to the table, figuring out where to go out to dinner... even getting your kids to go to bed.

Since negotiation is everywhere, so is negotiation advice. Harvard professor Steven Pinker once said, "Much of the advice from parenting experts is flapdoodle." We feel the same about sales negotiation advice. Not only is it flapdoodle, it is often directly the opposite of what a seller should do.

A lot of "experts" and those who believe themselves well-versed in negotiations take the liberty of sharing all kinds of recommendations for succeeding in sales negotiations.

In this white paper, Mike Schultz and John Doerr, Presidents of RAIN Group and bestselling authors of Rainmaking Conversations and Insight Selling, identify 5 common pieces of sales negotiation advice that cause sellers to say and do the wrong things in negotiations, resulting in alienated buyers, damaged relationships, and lost deals.

Click here to download 5 Common Sales Negotiation Mistakes.

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When Win-Win Is Not the Best Sales Negotiation Approach
By Mike Schultz

win-win sales negotiations

You've been working on a sale for 4 months and everything's going great. Your potential customer, the decision maker, is talking as if the deal is done. But before final sign off, you must meet with the CFO.

You get to the meeting.

The CFO is icy.

She opens by saying, "I have a hard stop in 45 minutes, and the only issue I have with the project is the price. I’m prepared to sign off on it, but things have been tough and I am going to need you to drop your fees by 15%. If you can do that, the deal is done."

Sellers who aren't prepared for this situation lose sales. Or maybe they win them, but they only do so after dropping their prices and cutting their margins.

Anyone who's been around in the world of sales has heard of win-win negotiation. The idea is to work collaboratively to develop creative solutions that expand the pie and create success on both sides. Some people go as far to say that win-win is the only approach you need to know for success...

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Be Assertive in Sales (Without Getting Fired)
By Mike Schultz


A long time ago, I was fly fishing with a grizzled, old, big company leadership consultant. I asked him what he thought differentiated good consultants from great consultants—those at the pinnacle of the game.

He said, "Let me think."

A little while later, we were in the middle of the river when he turned to me and said, "A great consultant will say what he has to say to the client—what the client needs to hear—but that might get the consultant fired. Though, at the end of the day, the consultant has the interpersonal skills not to get fired."

In other words, great consultants are assertive, but also have a deep well of emotional intelligence.

What makes for a great consultant, in this case, also makes for a great insight seller. In fact, assertiveness is one of the 12 key attributes of insight sellers.

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