// Sales Training

Train the Trainer

Certify your team to deliver award-winning sales training.

A well-suited facilitator is one of the most important factors underpinning the success of any training initiative.

The best sales trainers captivate attention and create an environment of excitement, curiosity, and passion, while instilling confidence and inspiring action in sellers.

With RAIN Group’s robust Train the Trainer process, we can efficiently certify your trainers to implement our world-class sales methodology, offering you greater flexibility and control over your sales training.

Your trainers receive the resources, coaching, support, and certification they need to lead successful programs and drive change through training.

Train the Trainer Certification Process

Get your trainers certified quickly and efficiently with our proven Train the Trainer process.

Certification Process

1. Setup & Kickoff

Set the table for success with self-study learning lessons, video walkthroughs, best practices, run sheets, facilitator notes, and more.

2. Study & Prepare

Trainers study learning modules, past deliveries, content, videos, and other resources, working with a master facilitator to prepare for their own delivery.

3. Observe & Certify

Trainers deliver an internal session, which is reviewed, scored, and debriefed by a master facilitator. When successful, certification is awarded.

4. Support & Elevate

Trainers receive facilitation coaching, including advisory before and review after sessions; ongoing partnership to improve quality over time.

1. Setup & Kickoff

Set the table for success with self-study learning lessons, video walkthroughs, best practices, run sheets, facilitator notes, and more.

3. Observe & Certify

Trainers deliver an internal session reviewed, scored, and debriefed by a master facilitator. When successful, certification is awarded.

Train the Trainer Certification Process

2. Study & Prepare

Trainers study learning modules, past deliveries, videos, and other resources, working with a master facilitator to prepare for their own delivery.

4. Support & Elevate

Trainers receive facilitation coaching, including advisory before and review after sessions; ongoing partnership to improve quality over time.

Train the Trainer Resources

Your trainers will receive access to RAIN Group’s facilitator library, where they’ll learn delivery best practices and expectations, walk through all module content, and work 1:1 with a master facilitator.

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On-Demand Learning Modules

Self-study lessons fit your facilitators’ schedule and pace.

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Training Video Walkthroughs

All training modules are accompanied by a video walkthrough and best practices.

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Comprehensive Program Materials

Access to module run sheets, detailed facilitator notes, and Application Coaching guides.

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Annotated Recordings

Trainers learn what to do through guided recordings of past deliveries.

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Delivery Checklist

Assessment document that sets standards and expectations for trainers and deliveries.

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Facilitator Coaching

1:1 access to master facilitators for advice and feedback to help trainers improve over time.

Train the Trainer is flexible to support facilitators of varying experience and different learning styles, and only one certification is needed to prepare for and deliver all content.

4 Keys to Great Training Deliveries

All RAIN Group and client facilitators are evaluated on a 4-point scale, ensuring your training investment is in good hands with trainers who know the material, are adept at navigating a live delivery environment, and are able to consistently create transformational learning experiences.

Facilitators are assessed on four key delivery criteria:

Outcomes

Does the facilitator:

  1. Know the desired outcome of the session and convey the purpose passionately?
  2. Push people out of their comfort zones to think and act differently?
  3. Have the right background, stories, and expertise to be credible with participants?

Preparation

Does the facilitator:

  1. Know the content and materials?
  2. Contextualize it for the participants’ company, market, customers, etc.?
  3. Connect the session to the learning journey?

Delivery Approach

Does the facilitator:

  1. Mesh entertainment and education with style, feeling, excitement, and energy?
  2. Set the right tone for the session?
  3. Command the room while making participants the stars of the show?

Management

Does the facilitator:

  1. Manage the time and run sheet well?
  2. Manage engagement well through annotations, stories, questions, polls, etc.?
  3. Know when to spend more time and when to skip ahead?
Outcomes
Preparation
Delivery Approach
Management

Does the facilitator...

  1. Know the desired outcome of the session and convey the purpose passionately?
  2. Push people out of their comfort zones to think and act differently?
  3. Have the right background, stories, and expertise to be credible with participants?

Does the facilitator...

  1. Know the content and materials?
  2. Contextualize it for the participants’ company, market, customers, etc.?
  3. Connect the session to the learning journey?

Does the facilitator...

  1. Mesh entertainment and education with style, feeling, excitement, and energy?
  2. Set the right tone for the session?
  3. Command the room while making participants the stars of the show?

Does the facilitator...

  1. Manage the time and run sheet well?
  2. Manage engagement well through annotations, stories, questions, polls, etc.?
  3. Know when to spend more time and when to skip ahead?

Great facilitators are the spark that ignites trust and belief in sellers that the session is worth their time and attention, the outcomes are possible, and that they can achieve results. We’ll certify your trainers to consistently do just this.

Certify Your Trainers to Deliver Our Content

Take the first step to learn how we can work with your facilitators to deliver world-class training.


Certify Your Trainers to Deliver Our Content