Selling to Senior Executives

Selling to senior executives requires a different approach than most sales. Not only is it more challenging to reach the C-Suite, but executive buyers operate on a different scale, driving change at an organizational level.

In Selling to Senior Executives, sellers learn how to shift their mindset, identify and present solutions that align with strategic objectives, and navigate complex selling situations with senior buyers.

This program introduces the nuances of executive-level sales and gives your team a framework to elevate their sales approach, capture attention, build trust, and win.

Woodard & Curran grows strategic accounts by 110% year-over-year.

Woodard & Curran engaged RAIN Group to help implement a strategic account management process and build skills on their team.

RAIN Group delivered a program that taught professionals how to develop executive relationships, analyze and maximize value at their accounts, and effectively cross sell while finding and aligning key buying influences.

In the named accounts where RAIN Group’s strategic account management method was applied, the 4-year compound annual growth rate was a whopping 110%.

Click here to read the full case study. east