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RAIN Group Latin America

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Bogotá Sales TrainingWith regional headquarters in Colombia, RAIN Group LATAM offers sales training, sales talent assessments, and sales consulting to clients in different industries for Latin America. We help our clients to unleash their sales potential by encouraging the change of behavior in sales teams to improve performance and sales results.

In recent years, how buyers buy and how successful sellers sell has changed radically. We deliver sales training across Latin America, teaching our clients how to succeed in the new sales environment.

We offer sales training in all Spanish-speaking countries through education with world-class methodologies.

We adopt a blended approach to teach sellers how to successfully manage buying conversations with clients. Our approach includes instructor-led sales training followed by robust reinforcement with sales coaching and mentoring for sales managers and team leaders, as well as a complete set of online modules to support our programs.

RAIN Group Latin America has experience in different industries including, banking and insurance, financial services, pharmaceutical industry, mass consumer goods, production and selling of oil and gas, consumer electronics, professional services, airlines, transportation, industrial and production sectors, among many others.

Our team in Latin America is able to offer the full range of RAIN Group services. Our consultants are experienced in facilitating groups of sales professionals, and they also have held managerial sales positions in recognized companies at a regional scale.

We have a team composed of members from almost every country in Latin America; we know the culture differences and we build our programs based on the particularities of the countries, industries and companies.

The RAIN Group office in Latin America is part of the global research and development center and plays a leading role in the development of leadership and sales thinking, helping our clients to translate global direction into actionable training at the local level.

Contact us to learn more about how we can help improve the sales skills of your team with sales consulting, sales coaching, and sales training in Latin America.

Miguel Upegui

Miguel Upegui, LATAM Practice Director

Miguel has directed business units for Latin America driving transformations in local and international subsidiaries as general manager in Whirlpool Central America and Colombia. Miguel led the sales team training for Whirlpool LATAM, building the sales organization capabilities in margin, price and MIX levers, being recognized with the Chairman Award for the best execution in sales practices in revenue for Whirlpool global. Miguel also served as head of commercial teams at Roche and Monsanto for Colombia and the Andean region.

Leading his own practice, Miguel has helped many industries to develop top performance sales teams in high revenue organizations in Latin America such as Avianca, SAB Miller, Kimberly Clark, Coca Cola, Pacific, Lenovo, Holcim and has collaborated with local universities (CESA, EAFIT) in executive and leadership development programs.


María Rebolledo

María Rebolledo, Practice Director for Colombia

María is a business executive with a proven record of exceeding growth targets through a strong customer focus. Her strengths include excellent communication skills, building engaged teams, achieving results in complex markets and turn around situations by executing practical strategies.

Maria holds the degree of industrial engineer with master’s degree in business administration. Specialties: Sales Management, Revenue Generation, Account Management, Supply Chain and Customer Service. In her consulting practice, María has collaborated with companies in the professional services, consumer electronics and consumer goods segments.

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‘Un vendedor hoy no puede ser un tomador de pedidos’

En tiempos en que muchas compras se hacen por internet y la inteligencia artificial penetra a toda velocidad muchas áreas de la vida humana, ¿tiene futuro la profesión de vendedor?

La pregunta es para Mike Schultz, autor de dos libros muy conocidos sobre el tema (Rainmaking Conversations e Insight Selling) y fundador de Rain Group, una empresa de investigación y formación de ejecutivos, que asesora a compañías en 62 países y que acaba de abrir sede para Latinoamérica en Bogotá, gerenciada por Miguel Upegui.

La respuesta de Schultz: “Sí hay futuro, pero hay que prepararse para estar a tono con los tiempos”.

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The complex sale presents a unique set of challenges. It can be a long sales process that requires buyer education, high-dollar investments, multiple decision makers, team selling, and stiff competition. And often, your products and services themselves are complex and sophisticated.

To win, you must connect, influence, persuade, collaborate, and sell the impact of your solution. Opportunity lies not in reacting to buyer-driven needs and demand, but driving demand through your sales and delivery teams.

We specialize in working with companies who face a complex sale:

RAIN Group LATAM is looking for experienced consulting partners to help us expand.

Have you ever envisioned yourself working with executives and sales leaders to drive sales results to new heights? By joining RAIN Group LATAM, you’ll bring the most powerful tools, research, and capabilities to drive sales results and make a significant impact with clients. And you’ll build a fulfilling and lucrative career along the way.

If you are interested in joining our team, please apply to become a Consulting Partner.

RAIN Group Bogotá

Calle 98 #22-64
Of. 1003
Bogotá, Colombia

Phone: +57-1-739-5413

RAIN Group Medellín

Carrera 43A #5A-113
Of. 209
One Plaza Building
Medellín, Colombia

Phone: +57-4-448-3118

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