// Industries

Oil & Energy Sales Training

Stay ahead of energy market changes and train an agile sales team.

Energy companies face ever-changing fluctuations in demand, regulation, and innovation. Your sales reps must be able to act as spokespeople, keeping on top of a changing market and crafting new solutions for buyers.

Often, sales reps are technically experienced but must translate for less-technical buyers. And with many energy companies reworking their offerings, reps also need to pivot and rethink their portfolios in an age of digital transformation and environmental regulation. With so much to consider, reps who can stay agile will thrive.

RAIN Group works with oil and energy companies to develop sales training that gives your team the confidence to grow revenue, win major sales, and beat out your competition.

Ameresco
Pilko
Superior Plus

Energy Sales Training with a Proven Process

The ongoing digitalization of oil and energy companies has created inconsistencies in how sales teams collaborate and craft solutions. However, by adopting new digital solutions and methodologies across your organization, you can create operational efficiencies and improve how your team sells.

Go Virtual

Go Virtual

Fully embrace digitalization. Reposition your sales model around virtual engagement, manage client relationships with digital platforms, and build online tools into your customer service and outreach.

Optimize Operations

Optimize Operations

Train your sales reps on a mix of soft, technical, and digital skills. Inform your sales cycle and make collaboration easy with new toolsets and unprecedented access to data analytics.

Build a Resilient Sales Process

Build a Resilient Sales Process

Energy regulations and economic conditions may change, but you can keep your reps effective by training them to deliver value to clients across all stages of the sales cycle.

Increase Market Share

Increase Market Share

Equip your reps with the expertise to broaden service offerings with your key accounts. Help your team build mutually beneficial partnerships with clients and develop personalized solutions for their needs.

Solutions for Oil & Energy Sales

Strategic and Key Account Management

Energy offerings have diversified, but it’s up to your reps to make your clients aware of new possibilities and increase deal size on your key accounts. Bridge the gap between technical sales reps and non-technical buyers by helping your team build an excellent customer experience and identify opportunities to grow existing accounts.


Strategic and Key Account Management
Strategic and Key Account Management

Strategic and Key Account Management

Energy offerings have diversified, but it’s up to your reps to make your clients aware of new possibilities and increase deal size on your key accounts. Bridge the gap between technical sales reps and non-technical buyers by helping your team build an excellent customer experience and identify opportunities to grow existing accounts.


Insight Selling

Insight Selling

Data analytics gives energy companies a better look than ever at market trends and the needs of their clients. However, numbers are only half the battle when it comes to selling. Learn to turn numbers into compelling solutions for your clients. With Insight Selling, teach your team to uncover buyer needs, build value, and ultimately improve win rates.


Sales Negotiation

Market volatility makes bidding and contract negotiation a lengthy process for energy companies. Shorten your time to close without making pricing concessions with RAIN Sales Negotiation. Your team will learn how to overcome client objections, close deals faster, and lead confident, informed negotiations.


Sales Negotiation
Sales Negotiation

Sales Negotiation

Market volatility makes bidding and contract negotiation a lengthy process for energy companies. Shorten your time to close without making pricing concessions with RAIN Sales Negotiation. Your team will learn how to overcome client objections, close deals faster, and lead confident, informed negotiations.


Virtual Selling

Virtual Selling

Your buyers are operating digitally, and you should be too. Train your reps to ensure the barriers of virtual selling don’t degrade your win rates. Learn how to avoid the pitfalls of digitalization, better collaborate online, and adapt to reworked energy portfolios.


Learn more about our full suite of sales training programs to improve your team's capabilities.


Experience Success Like Our Clients

Sales assessment and training helps environmental consulting firm build the next generation of rainmakers.

HRP is an environmental consulting firm that offers compliance, hydrogeology, and civil engineering services. Their technical staff—engineers, geologists, and environmental scientists—weren’t naturally inclined to sales, and had not been particularly keen on previous sales training programs.

At a time when at least half their competitors suffered a revenue loss, reduction in staff, or office closures, HRP had grown and added staff. But to continue that growth, they needed to build sales pipeline.

HRP’s professionals embraced the RAIN SellingSM method and soon after began to see results, proactively developing business. Revenue was projected to grow by nearly 18% the year of the training engagement.


HRP

Solution:

  • Assessment of each individual's selling strengths and potential
  • 2-day RAIN Selling training program
  • 3 live webinars

Transform Your Energy Team with Sales Training

Learn how we can help your sellers of oil and energy products and services adopt new processes and drive revenue growth.


Experience RAIN Group's Training in Action.