RAIN Group: An Award-Winning Sales Training Company

Global sales training and performance improvement to unleash the sales potential of your team.

What makes for a top-performing seller? What drives buyers to choose one provider over another? What’s the best way to approach sales training so it leads to real behavior change and performance improvement?

RAIN Group, a global sales training company, strives to answer these questions and more to help you unleash the sales potential of your team.

Headquartered in Boston, we have offices across the US and internationally in Bogotá, Geneva, Johannesburg, London, Mumbai, Seoul, Sydney, and Toronto. Our global footprint allows us to serve clients locally and all over the world. We’ve helped hundreds of thousands of salespeople, managers, and professionals in more than 75 countries significantly increase sales with sales training and sales performance improvement services.

As an industry-leading sales training company, RAIN Group has been named to both Selling Power and Training Industries' Top 20 Sales Training Companies lists and has won prestigious Stevie awards for Sales Training Practice of the Year and Sales Trainer of the Year. Several RAIN Group clients have been recognized by the Stevie Awards for Sales Training/Coaching Program of the Year

Selling Power Top Sales Training Companies 2023
Top Sales Training Company 2024

Unleash Sales Potential

We can help unleash sales potential through:
"RAIN Group helped us establish a common language and methodology for selling across our organization. Sales training now produces verifiable knowledge of our products, company values, and customer needs. The result has been more effective sales conversations, increased referrals across divisions, and deeper customer relationships."

- EVP, Brand and Strategy, Publicly-Traded Bank

Transform Your Sales Results

World-Class Education System

World-Class Education System

Behavior change and transformation are our focus. Training and consulting are the vehicles. We have a robust education system that ensures training works, sticks, and transfers to the job.

Our suite of sales training programs cover every part of the sales process from prospecting to consultative selling, negotiation, winning major sales, productivity, strategic account management, and sales coaching and sales management.

Our education system includes assessment, program customization, robust reinforcement, and coaching to ensure learning happens over time to drive behavior change and top sales performance.

Research-Based and Field-Tested Programs

Research-Based and Field-Tested Programs

With insights from the RAIN Group Center for Sales Research, all programs are built on a robust foundation of what works and what doesn’t in today’s selling environment. We bring practical tips and tools sellers need for success that have been field-testing around the globe.

We’ve written two award-winning books, Rainmaking Conversations and Insight Selling.

We have Top Performer databases for sales, strategic account management, prospecting, negotiation, and productivity, and know exactly what the top performers do to achieve the best results.

Global Capabilities

Global Capabilities

With global offices in Boston, Bogotá, Geneva, Johannesburg, London, Mumbai, Seoul, Sydney, and Toronto, we work with local companies and deliver global rollouts localized to your region.

We understand that different cultures require different sales approaches. With local delivery staff, we tailor training to meet your needs and deliver training in multiple languages.

We’ve delivered training in 75 countries and counting.

High-Impact Customization

High-Impact Customization

We understand that the sales culture and dynamics of the sale are different at different organizations. We have a collaborative process to customize training, making it relevant and engaging for your sellers for the greatest impact.

  • Audit and Analysis: We review documents and materials to immerse ourselves in your business. We assess sales teams and conduct a training and needs analysis.
  • Interviews: We facilitate interviews with key stakeholders to understand your objectives, customers, markets, solutions, and challenges.
  • Development: We customize scenarios, examples, case studies, role plays, topics, tools, and messaging to making training highly relevant for your team.
  • Integration: We integrate and implement all customizations into the workbook, tools, and reinforcement materials.

Succeed with the Complex Sale

Succeed with the Complex Sale

Complex sales have a unique set of challenges—they have long sales cycles, dollar values are high, and multiple decision makers are involved. And often, your products and services themselves are complex and sophisticated.

From professional and business services to banking, financial services, technology, telecommunications, manufacturing, healthcare, and pharmaceutical sales, we specialize in working with companies who face a complex sale.

Award-Winning Sales Training Company

RAIN Group has been recognized as a leader in sales training for years, winning top industry awards, including:

  • Top 25 Sales Training Company by Selling Power
  • Top 20 Sales Training Company by Training Industry
  • Gold Stevie Award for Sales Training or Coaching Program of the Year
  • Stevie Award for Sales Training or Coaching Program of the Year with cStor
  • Selected to speak at the Strategic Account Management Association’s annual conference for consecutive years with different clients, presenting remarkable results, including how Woodard & Curran grew strategic accounts by 110% year-over-year
  • Gold Stevie Award for Sales Training Professional of the Year, John Doerr and Bob Croston
  • Stevie Award for Sales Training Practice of the Year
Selling Power Top Virtual Sales Training 2023
2024 Gold Stevie Award: Sales Training Practice of the Year
Brandon Hall Excellence in Sales Performance 2022
Top 20 Sales Training Company 2023

Pursue Transformational Change

Help your sellers lead masterful sales conversations, build their pipelines, increase win rates, negotiate the best agreements, and drive growth at strategic accounts with RAIN Group sales training and performance improvement.

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