What makes for a top-performing seller? What drives buyers to choose one provider over another? What’s the best way to approach sales training so it leads to real behavior change and performance improvement?
RAIN Group, a global sales training company, strives to answer these questions and more to help you unleash the sales potential of your team.
Headquartered in Boston, we have offices across the US and internationally in Bogotá, Geneva, Johannesburg, London, Mumbai, Seoul, Sydney, and Toronto. Our global footprint allows us to serve clients locally and all over the world. We’ve helped hundreds of thousands of salespeople, managers, and professionals in more than 75 countries significantly increase sales with sales training and sales performance improvement services.
As an industry-leading sales training company, RAIN Group has been named to both Selling Power and Training Industries' Top 20 Sales Training Companies lists and has won prestigious Stevie awards for Sales Training Practice of the Year and Sales Trainer of the Year. Several RAIN Group clients have been recognized by the Stevie Awards for Sales Training/Coaching Program of the Year.
World-Class Education System
Behavior change and transformation are our focus. Training and consulting are the vehicles. We have a robust education system that ensures training works, sticks, and transfers to the job.
Our suite of sales training programs cover every part of the sales process from prospecting to consultative selling, negotiation, winning major sales, productivity, strategic account management, and sales coaching and sales management.
Our education system includes assessment, program customization, robust reinforcement, and coaching to ensure learning happens over time to drive behavior change and top sales performance.
Research-Based and Field-Tested Programs
With insights from the RAIN Group Center for Sales Research, all programs are built on a robust foundation of what works and what doesn’t in today’s selling environment. We bring practical tips and tools sellers need for success that have been field-testing around the globe.
We’ve written two award-winning books, Rainmaking Conversations and Insight Selling.
We have Top Performer databases for sales, strategic account management, prospecting, negotiation, and productivity, and know exactly what the top performers do to achieve the best results.
With global offices in Boston, Bogotá, Geneva, Johannesburg, London, Mumbai, Seoul, Sydney, and Toronto, we work with local companies and deliver global rollouts localized to your region.
We understand that different cultures require different sales approaches. With local delivery staff, we tailor training to meet your needs and deliver training in multiple languages.
We’ve delivered training in 75 countries and counting.
We understand that the sales culture and dynamics of the sale are different at different organizations. We have a collaborative process to customize training, making it relevant and engaging for your sellers for the greatest impact.
Succeed with the Complex Sale
Complex sales have a unique set of challenges—they have long sales cycles, dollar values are high, and multiple decision makers are involved. And often, your products and services themselves are complex and sophisticated.
From professional and business services to banking, financial services, technology, telecommunications, manufacturing, healthcare, and pharmaceutical sales, we specialize in working with companies who face a complex sale.
RAIN Group has been recognized as a leader in sales training for years, winning top industry awards, including:
Help your sellers lead masterful sales conversations, build their pipelines, increase win rates, negotiate the best agreements, and drive growth at strategic accounts with RAIN Group sales training and performance improvement.