RAIN Group Sales Blog

Your source for sales advice, tips, research, and insights to unleash sales potential.
Sales Challenges: A Difference in Opinion Between Sellers and Sales Leaders
Sales Challenges: A Difference in Opinion Between Sellers and Sales Leaders

What do sellers see as challenging?

What do sales leaders see as challenging for sellers?

Where are these two groups aligned in their thinking and where are they divided?

Do these differences matter?

To find out, we asked 423 sales leaders and 129 sellers about the challenges sellers face and compared their answers.

Read Moreread more
The Top 5 Opportunities for Sales Growth in 2019 [On-Demand Webinar]
The Top 5 Opportunities for Sales Growth in 2019 [On-Demand Webinar]

The only thing we know about the future is that it will be different.
-Peter Drucker

With the New Year less than a month away, it's time to think about what will be different in the year ahead.

Where will you direct your focus to reach your goals and grow your sales? What are the opportunities for your organization? What do you need to do to seize them?

In this webinar, RAIN Group President Mike Schultz shares data from the RAIN Group Center for Sales Research on sellers, sales leaders, and buyers, uncovering the biggest opportunities for sales growth in the year ahead.

Read Moreread more
The Secret to Driving and Winning a Sales Opportunity
The Secret to Driving and Winning a Sales Opportunity

Too many sellers have the following problems:

  • Bloated pipelines filled with dead wood
  • Lack of clarity on what opportunities to focus on

In "How to Clear Your Pipeline of Dead Wood," we shared how to make your pipeline real and manageable. Here, you’ll find a framework that will allow you and your colleagues to define and focus on the best sales opportunities with clarity and confidence.

Sellers often treat their pipeline opportunities the same. They define need, qualify, propose, present, and wait for a win or loss. Maybe a few bubble up for more focus, but it's not always the right ones.

Read Moreread more
How to Improve Sales Using One Simple Tool
How to Improve Sales Using One Simple Tool

Atul Gawande, a surgeon at Brigham and Women's hospital in Boston and writer for the New York Times, told a story of a man who came into the emergency room with a stab wound, "It was a single wound, about an inch in size, in his belly."

The wound didn't appear life threatening, but after about 10 minutes his condition worsened.

He crashed.

When they got him on the table and opened him up, they found the wound was a foot deep (he was a pretty big guy) and cut his aorta. When they asked how the stabbing occurred, he told them it happened at a Halloween party and the other guy had a bayonet.

The doctors reflected and determined that if they knew it was a bayonet, they would have acted differently from the start.

Gawande uses this example—a simple miscommunication with big implications—to illustrate the central case in his book, The Checklist Manifesto. Even after 20 years of practice, doctors miss things. They make mistakes. And it's all due to complexity.

Read Moreread more
The #1 Way to Decrease Anxiety and Gain Leverage in Sales Negotiations
The #1 Way to Decrease Anxiety and Gain Leverage in Sales Negotiations

Alison Brooks and Maurice Schweitzer, two researchers at the Wharton School at the University of Pennsylvania, conducted an experiment to induce varying levels of anxiety among negotiators.

One group was subjected to the not-so-melodious screeching strings from Psycho. The other group was treated to calming Water Music by Handel. After listening for a while, the groups were sent off to conduct simulated negotiations.

Read Moreread more
How to Clear Your Pipeline of Dead Wood
How to Clear Your Pipeline of Dead Wood

It's an all too familiar story. A seller's pipeline looks full! Bursting. Exciting. It stays like that for 2 months, 5 months, 10 months… more keeps going in. Nothing comes out.

It looked great, but it wasn't great. Not even good. Too many sellers have lots of opportunities in their pipelines that shouldn't be there. Neither managers nor sellers want mirage pipelines with visions of promised lands that simply aren't there.

Read Moreread more
5 Sales Strategies for When Buyers Go Cold
5 Sales Strategies for When Buyers Go Cold

By: Mike Schultz and Jason Murray

After three months of talking and promises of moving forward, your fully qualified, enthusiastic champion is ready to pull the trigger. You send them a proposal and…silence.

It's frustrating when buyers go cold. Whether late in the process or after one good meeting, most sellers at least want to hear, "No," or, "Here's what happened," or, "I'm still interested, but something happened…"

Unfortunately, sellers often don't get the high sign from buyers, just the cold shoulder.

Before we cover tactics you can use to resurrect opportunities with buyers who go cold, it helps to understand why buyers go cold.

Read Moreread more
[On-Demand Webinar] Win Labs: A Comprehensive, Repeatable Process for Winning More Sales
[On-Demand Webinar] Win Labs: A Comprehensive, Repeatable Process for Winning More Sales

When you look at your pipeline, do you see opportunities that just won't move?

Do days, weeks, and even months go by with the same opportunities staring back at you?

Worse yet, are you losing more of your opportunities than you'd like?

No doubt, these are the same opportunities that would make the biggest difference to your quarterly results if only you could crack the code.

Read Moreread more
The ABCs of Selling
The ABCs of Selling

At some point or another, you've probably heard of the ABCs of selling: Always Be Closing. The mantra was popularized by Alec Baldwin in Glengarry Glen Ross (warning: strong language).

Read Moreread more
12 Questions Sales Leaders Must Ask to Improve Sales Opportunity Management
12 Questions Sales Leaders Must Ask to Improve Sales Opportunity Management

If you've spent any time in complex sales, you know there's been a significant shift in how you win sales opportunities and grow accounts.

In our client work and studies through the RAIN Group Center for Sales Research, we've seen that:

Read Moreread more
5 Elements of a Sales Opportunity Plan
5 Elements of a Sales Opportunity Plan

Sellers who win consistently plan to win from the start. They're methodical. They carefully match their sales process to the buyer's, set goals for every meeting, and do an exceptional job of communicating value.

Top sellers build strategies to drive sales opportunities, and use planners to help guide them through to the win.

Read Moreread more
Want to Win Your Next Big Sale? Win Lab It
Want to Win Your Next Big Sale? Win Lab It

When it comes to winning big sales opportunities, sales leaders often share 2 complaints:

  1. Sellers aren't proactive. They fail to drive their most important sales opportunities forward with determination and rigor.
  2. Even when sellers are proactive, they don't follow a consistent process to put themselves in the best position to win the sale.
Read Moreread more
4 Examples of Big Plays to Help You Win Major Sales and Grow Accounts
4 Examples of Big Plays to Help You Win Major Sales and Grow Accounts

Big plays are major actions you can take to win your most important sales opportunities and grow your most important accounts.

Read Moreread more
5 Guidelines for Writing Winning Proposals
5 Guidelines for Writing Winning Proposals

If you don't know your destination, any road will get you there. When prospects ask for a formal proposal, they are telling you their desired destination: a business relationship with you. And they're asking you to answer the question, “What road do we take to get there?”

Since it's your job to give directions, you want to tell them the straightest, shortest, and easiest route. After all, you don't want them to get lost along the way, or so tired on the path that they give up before they get to the end.

Read Moreread more