RAIN Group is recognized globally for their innovation and expertise in sales training and sales performance consulting. We have been working with companies, sales executives, and sales teams of all sizes for over two decades, providing them with the necessary sales processes, skills and knowledge to help them unleash their sales potential.
The RAIN Group Canada practice, based out of Toronto, is excited and passionate about working alongside growing Canadian companies to deliver an exceptional sales training and consulting experience, customized to their industry and specific needs. We help our clients achieve success in each area of the Sales Competency Wheel and provide ongoing support to ensure continuous success and results. Our goal is to help Canadian companies—from start-ups to Fortune 500—create successful professional sellers who are equipped with the core competencies required to grow and expand in the Canadian and Global markets.
With more than 25 years of sales management and sales training experience, we have worked across many of Canada’s leading industries including Financial Services, Professional Services, Manufacturing, and Technology. We’ve worked with local companies here in Toronto, global companies with offices in Canada, and everything in between.
RAIN Selling is a proven approach—take the first step to sales excellence today and contact us.
RAIN Group is the first CPSA accredited partner approved to offer educational programs toward the Certified Sales Professional (CSP) designation. The first accredited program, RAIN Sales Negotiation, teaches sellers how to lead masterful sales negotiations that keep margins, profitability, and customer satisfaction high.
Gord has over 25 years of global experience leading sales and marketing teams and has held executive and senior sales positions at NCR, SAP, Siebel Systems, Deloitte, Ideaca and Hitachi. Gord was most recently a Partner at one of Canada's fastest growing companies, Ideaca. Ideaca grew from a start-up consulting company to over 60 million in revenue and was recognized as one of Canada's Top 50 Great Places to Work. In his tenure at Ideaca, Gord led sales and national marketing. Ideaca was acquired by Hitachi in 2013.
Gord is recognized for sales and marketing leadership in the professional services, high tech and financial services industries with clients and partners including Microsoft, SAP, Descartes Systems, Davis LLP, and Wakefield.
Gord is an accomplished public speaker and has spoken numerous times at the Toronto Board of Trade as well as the Global Telecom Conference and SAP Saphire. In 2015, he was interviewed on Business America radio.
Teaching has always been a passion of Gord’s and over the years he has taught a variety of Business and Marketing courses at York University and Centennial College. He is currently a professor with the Graduate Marketing Program at Seneca College.
Gord has a BBA from Wilfrid Laurier University and an MBA in Strategic Planning from the University of Windsor. In his “after hours” world, Gord’s life revolves around his two kids, two dogs, and two favourite sports—hockey and soccer.
Dave Mahr has over 25 years of business development and management experience leading sales and marketing teams at KPMG, Capgemini, IBM, NCR, and has worked in several start-up and small businesses.
Dave has been building long-term relationships based on business value for most of his career, and has personally closed hundreds of business transactions totaling in excess of $300M. He is well known for applying innovation, industry expertise, and technology to support client initiatives.
Dave has a variety of front-line and board experience, and is recognized for sales and marketing expertise in a variety of industries, including professional services, retail, high tech, and industrial markets. His background as both an individual contributor and a leader of large teams brings a unique perspective to his work with clients.
A lifelong learner, he has a BA from Queen’s University, an HBCOMM and MBA from the University of Windsor, is an Accredited Outsourcing Practitioner, and recently completed a Diploma in Digital Strategy and Communications Management from the University of Toronto.
John Audia is a Consulting Partner in RAIN Group’s North America region, and specializes in helping clients unleash their sales potential and achieve high performance business results.
With over 25 years of sales and delivery experience, John has helped clients around the globe transform their teams and achieve their goals. His cross-industry expertise includes telecommunications, high tech, energy, and financial services companies in Canada and around the world.
As a former sales executive himself, John’s experience with growing sales, buying and selling products and services, and leading large teams is invaluable to his clients.
John has held senior sales leadership and business development roles at a number of global consulting and technology companies, including Accenture, Alcatel-Lucent, Avanade, Microsoft, and EPAM.
Dan is a seasoned sales professional with wide-ranging executive and functional sales experience. Dan first worked in manufacturing, moving on to executive roles in SAP, CGI, and ACS. Dan’s sales experience ranges from start-ups to multinational organizations.
Dan has strong experience in building and running sales teams and nurturing an environment of sales excellence and customer engagement.
Prior to his sales roles, Dan was a financial executive and is a member of the Chartered Professional Accountants of Canada. Away from work, Dan enjoys family and travel, and is an avid hockey player and fan.
Janet brings 25+ years of marketing experience to the RAIN Group Canada practice. Janet has worked with the Royal Bank, GroupMark and most recently Winmark. She has actively led direct marketing campaigns, social media programs, customer retention programs and customer service initiatives to support revenue and customer satisfaction.
For 20 years Janet also ran a successful retail business where she drove sales through modern sales marketing approaches. She has driven results through email marketing, Facebook, Facebook campaigns and promotions, SEO, customer appreciation events and customer newsletters.
For 5 years Janet was the chairperson of the Cause to Celebrate gala, a charitable organization supporting the Princess Margaret Cancer Centre in Toronto. She is also an active member of the 100 Women Who Care movement in her community.
Janet has a BA in Social Sciences from Wilfrid Laurier University. Known for her passionate commitment to her family and friends, Janet loves to entertain at her cottage where sitting on the dock watching the stars is her perfect way to relax.
Train your leaders, business developers, and professionals across Canada to build your client base, expand existing accounts, or implement a business development culture at your service firm.
Whether you’re selling a breakthrough new technology, a mix of tech products and services, or highly competitive tech offerings, we can help you unleash the sales potential of your Canadian team.
From prospecting and leading sales conversations to negotiating and closing, your financial services team needs the right skills to succeed in sales in Canada.
For more than 20 years, Canada, Mexico, and the U.S. have operated under NAFTA, eliminating most tariffs among these countries. The primary intent of the agreement was to stimulate cross border commerce between Canada, Mexico and the United States—and that’s just what it did.
This trade initiative has been viewed as largely successful in most circles, seeing a combined trade increase between the three nations of over 258% since inception. A significant part of the Canadian workforce is linked to the NAFTA agreement.
Fast forward to 2017 and the NAFTA agreement days seem to be numbered.
Research conducted by the Canadian Professional Sales Association (CPSA) shows that 73 per cent of businesses have open sales positions that they can’t fill. Many candidates apply – but they simply don’t have the skills and expertise required.
Because a skills gap of this magnitude is too difficult for any one organization to close on its own, the CPSA has created a national network of accredited sales educators, including universities, colleges, private training companies and enterprises with in-house training.