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Sales Coaching

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Develop a top-performing sales team.

Most sellers could and should be selling more, but something is holding them back. Unleashing sales potential is what RAIN Group sales coaching is all about. Whether it’s with an individual or for your company as a whole, you know there is significant untapped sales potential.

Sales coaching can be the difference between knowing significant growth is possible and actually achieving it.

RAIN Group sales coaching can help your sellers and sales teams make breakthroughs and transform results.

Build a Team of Top Performers

Build a Team of Top Performers

An effective coach can be the most significant factor in a seller’s success. With RAIN Group Sales Coaching, we’ll work with your sellers one-on-one or in small groups to guide sellers' actions, keep them on track, develop skills, and help sellers achieve top performance.

Develop Your Team's Sales Skills

Develop Your Team's Sales Skills

One of the most effective ways to make sure training sticks and seller behavior changes is through sales coaching. Our sales coaches help develop the skills of your sales team, reinforce concepts learned in training, and provide guidance along the way.

Boost Motivation and Keep Sellers on Track

Boost Motivation and Keep Sellers On Track

Coaches meet regularly with your team to help them create goal and action plans, build winning strategies, hone skills, and stay on task and on target. With a coach by their side, sellers won’t just meet their goals, they’ll consistently beat them.

Our Approach to Sales Coaching

Our sales coaching offerings include:

Individual Coaching

We'll work with individuals on your team to improve skills, change behavior, and help them reach top performance.

Group Coaching

We'll work with small teams to help reinforce training, build sales skills, and change behaviors.

Deal Coaching

RAIN Group offers structured and ad hoc coaching for individuals and teams on winning your most important opportunities. When the stakes are high, a coach can help you win.

Rainmaker ChallengeSM

If you're serious about improving sales, the Rainmaker Challenge is a proven way to boost performance. This 90-day, intensive program includes regular coaching to keep sellers on track and on target.

Account Manager Coaching

We work with account managers to develop strategies to grow specific accounts and improve account management skills.

Sales Manager Coaching

We’ll coach your sales managers individually or in small groups, teaching them the skills they need to get the most out of your sellers.
"We embarked on the sales transformation journey three years ago with RAIN Group and they guided us every step of the way. They fundamentally changed behaviors and the way we sell."

- Larry Gentry, President & CEO

One of the Biggest Differences You Can Make for Sellers


of Elite Performers believe their sellers have the skills they need to consistently drive and win sales opportunities.


of Top-Performing Sales Organizations meet their sales goals vs. only 49% of The Rest.


of companies do not believe their sellers manage their time and day effectively.

According to our Top-Performing Sales Organization research, only 3 in 10 companies agree their sellers manage their time and day effectively. Meanwhile, Elite and Top Performers are much more likely to have sellers with the skills they need to win sales and meet goals.

Having a coach by your side is one of the most effective ways to improve sales performance. Yet it’s an area most organizations can do better in.

Our sales coaching will give your team the knowledge, skills, and tools they need to become top performers.

How We're Different



Our sales coaching is fueled by decades of experience working with sales and account teams and sales managers, plus our own primary research including The Top-Performing Sales Organization, What Sales Winners Do Differently, and Top Performance in Strategic Account Management.

Coaching for Sales

Coaching for Sales

General coaching focuses on long-term development in which coaches ask questions and guide coachees to find the answers. We recognize the need for long-term development, but also know you need to sell more now. We focus on what makes for successful sales coaching.

Complete Learning System

Complete Learning System

Training is not our focus. Behavior change is. We have a complete learning system focused on real behavior change with coaching as a core component of training reinforcement. Our robust coaching offerings are flexible to meet the specific needs of your organization and teams.

3 Great Ways to Learn More

5 Roles of High Performing Sales Coaches

5 Roles of High-Performing Sales Coaches

Download our free report to learn the 5 roles that sales coaches need to play to help sellers become top performers.


Client Success Story

cStor Wins Significantly More Sales, Improves Profit Margin, and Increases Productivity with RAIN Group

cStor was able to win significantly more sales, improve their profit margin, and increase their productivity with the help of RAIN Group's sales training and sales coaching.


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Learn More about Bringing Sales Coaching to Your Team

Take the first step to learn how sales coaching can help you transform the results of your sales team.


Request A Consultation