Sales Coaching

Build a Top-Performing Team

Make Training Stick

Motivate Your Team

Build a Team of Top Performers

An effective coach can be the most significant factor in a seller’s success. We can coach your teams directly or train your sales managers to run our proprietary coaching process, proven to help sellers achieve top performance.

Training That Lasts

sales_curriculum_development One of the most effective ways to make sure training sticks and seller behavior changes is through sales coaching. Our coaching process helps to develop the skills of your sales team, reinforce concepts learned in training, and hold sellers accountable to their sales goals and action plan.

Boost Motivation and Stay On Track

drive_behavior_change_tab Our coaching process introduces a regular rhythm, where coaches meet with the team to create goal and action plans, build winning strategies, hone skills, and stay on task and on target. With a coach by their side, sellers won’t just meet their goals, they’ll consistently beat them.

According to our Top-Performing Sales Organization research, only 3 in 10 companies agree their sellers manage their time and day effectively. Meanwhile, Elite and Top Performers are much more likely to have sellers with the skills they need to win sales and meet goals.

Having a coach by your side is one of the most effective ways to improve sales performance. Yet it’s an area most organizations can do better in.

Our sales coaching will give your team the knowledge, skills, and tools they need to become top performers.

cStor improved gross profit margin on sales won by 12.2%.

cStor’s sales professionals were using an inconsistent sales approach focusing on features instead of desired outcomes. They engaged with RAIN Group and embarked on a multi-year improvement journey to provide sellers with a common sales methodology.

Through a mix of assessment, onsite workshops, reinforcement, and coaching, cStor has been able to change behaviors and the way they sell. Results achieved, include:

Number of deals closed year-over year improved by 15.2%
Gross profit margins on sales won improved by 12.2%
Reduced average days to close by 10.4%
Results were so strong the program won a Stevie Award for Sales Training Program of the Year

Click here to read the full case study. east