Sales Coaching

Coaching is what makes training stick, transfer to the job, and last long-term.

Our proprietary Execution Assurance Coaching process has driven exceptional results, such as generating $100,000,000 in additional sales pipeline in 6 months at a large telecommunications company and achieving a 16X ROI on the program within 4 months at global accounting firm.

RAIN Group's sales coaching introduces your team to our 90-day Execution Assurance Coaching process to maximize motivation, drive change, and hold sellers accountable. We ensure that all sellers are focused on the right activities and performing at the top of their game.

You’ll experience exceptional increases in productivity, execution, and sales results.

According to our Top-Performing Sales Organization research, only 3 in 10 companies agree their sellers manage their time and day effectively. Meanwhile, Elite and Top Performers are much more likely to have sellers with the skills they need to win sales and meet goals.

Having a coach by your side is one of the most effective ways to improve sales performance. Yet it’s an area most organizations can do better in.

Our sales coaching will give your team the knowledge, skills, and tools they need to become top performers.

"RAIN Group’s Sales Coaching training delivered great suggestions and techniques to enable sales managers to get the best out of their teams. A challenge is to imbed the tools and disciplines into our daily routine and an important step starts with the coaching and accountability sessions. We’ve seen a boost in activity following the training from both coaches, in putting the processes in place, and from the sales team in preparing their account plans."

- Gavin Jackson, Head of Sales, Toyota Fleet Management

cStor improved gross profit margin on sales won by 12.2%.

cStor’s sales professionals were using an inconsistent sales approach focusing on features instead of desired outcomes. They engaged with RAIN Group and embarked on a multi-year improvement journey to provide sellers with a common sales methodology.

Through a mix of assessment, onsite workshops, reinforcement, and coaching cStor has been able to change behaviors and the way they sell. Results achieved, include:

Number of deals closed year-over year improved by 15.2%
Gross profit margins on sales won improved by 12.2% as sellers focused more on rational and emotional business outcomes as opposed to features and benefits
Reduced average days to close by 10.4%
Results were so strong the program won a Stevie Award for Sales Training Program of the Year

Click here to read the full case study. >>