// Sales Training

RAIN Sales Management

Drive and inspire top sales performance.

Many people find themselves in the role of sales manager as the result of a promotion to recognize their top performance as a seller. But the skills that make for a successful seller and a successful sales manager are quite different.

In fact, managing a sales team is one of the more difficult jobs in any company.

In the RAIN Sales Management training program, your team will learn how to lead exceptional sales team meetings, excel with forecasting, interview and hire top sales performers, and help sellers consistently exceed sales targets.

Watch this video to learn how sales managers can help drive the performance of your team.

Sellers with less than 5 years' experience are 240% more likely to be a Top-Performing Seller when they have an effective manager.
Top Performers are 71% more likely to have a manager who excels at motivating for high productivity and performance.
Top-Performing Sales Managers are 46% more likely to receive extremely/very effective training.

Source: The Top-Performing Sales Manager Benchmark Report, RAIN Group Center for Sales Research

An important leverage point for many companies is their sales managers. Sales managers hold the keys to unlocking sales performance, yet most sales managers don't have the skills to do their jobs effectively.

Our sales manager training will give your leaders the knowledge, skills, and tools they need to keep sellers motivated, hold them accountable, and coach to top performance. 

Modular Approach to Sales Management Skill Development

We take a modular approach to curriculum design and have the building blocks of sales management and coaching content your managers need. Content, tools, and cohorts are tailored to your world. Sales management modules include:

Becoming a Top-Performing Sales Manager

Becoming a Top-Performing Sales Manager

Leading Exceptional Team Meetings

Leading Exceptional Team Meetings

Team Forecasting and Pipeline Management

Sales Forecasting and Pipeline Management

Interviewing and Hiring Sales Superstars

Interviewing and Hiring Sales Superstars

Territory Planning and Analysis

Territory Planning and Analysis

Managing and Accelerating Sales Performance

Managing and Accelerating Sales Performance

In addition to sales management, we offer a full curriculum of sales coaching modules for managers to lead exceptional coaching conversations. 

Training Modalities


Onsite Instructor-Led Training


Virtual Instructor-Led Training


Hybrid Training



The Top-Performing Sales ManagerSM Model

Based on our Top-Performing Sales Manager research, as well as other research conducted by the RAIN Group Center for Sales Research, and two decades of fieldwork with clients, we know that the best sales managers:

  • Deliver regular rhythm, frequency, and types of coaching
  • Play 10 sales management and coaching roles
  • Lead masterful sales management and coaching conversations 

RAIN Sales Management training ensures your leaders adopt the skills and behaviors that correlate with top performance.

The Top-Performing Sales Manager Model

Experience Success Like Our Clients

cStor wins significantly more sales, improves profit margin, and increases productivity.

When cStor’s sales professionals were using an inconsistent sales approach, they brought in RAIN Group for a multi-year initiative to establish a common sales methodology.

RAIN Group assessed the team to pinpoint areas for improvement, delivered RAIN Selling workshops, provided coaching and reinforcement, and lent recruiting assistance. Results were impressive:

  • Number of deals closed year-over year improved by 15.2%
  • Gross profit margin on sales won improved by 12.2%
  • Reduced average days to close by 10.4%
  • Results were so impressive the program won a prestigious Stevie Award for Sales Training/Coaching Program of the Year

Click here to read the full case study east

Select Clients

SAGE Publications

Transform Your Team with Sales Management Training

Learn how RAIN Group’s sales manager training can help transform the sales results of your team.

Experience RAIN Group's Training in Action.