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RAIN Sales Management

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Drive and inspire top sales performance.

Many people find themselves in the role of sales manager as the result of a promotion to recognize their top performance as a seller. But the skills that make for a successful seller and a successful sales manager are quite different. In fact, managing a sales team is one of the more difficult jobs in any company.

In the RAIN Sales Management training program, participants learn how to direct the people on their teams, keep them motivated, and hold them accountable so sellers not only meet but consistently exceed sales targets.

Keep Sellers Motivated

Keep Sellers

If you want to grow sales, you need all of your sellers bringing their A-game day in and day out. RAIN Sales Management will allow you to unleash the motivation, energy, passion, and commitment of your sales teams over the long-term.

Hold Sales Teams Accountable

Hold Sales Teams Accountable

Accountability is a huge issue in many sales organizations. With no accountability, results wane and goals are missed. Our sales manager training ensures that sellers are held accountable for executing their plans and producing results.

Exceed Sales Targets

Exceed Sales

Having an effective manager can be the most significant factor in a seller’s success. This program will teach your team what it takes to get top performance from their sellers. The result: a focused sales team that exceeds sales targets.

Learning Objectives

In going through our core three-day instructor-led RAIN Sales Management training workshop, suite of online programs, and other components of the RAIN Group educational system, your team will learn to:

  • Understand the factors that impact sales performance and where managers can have the greatest influence
  • Help sellers build meaningful and achievable goal and action plans to maximize performance
  • Hold sellers accountable to their actions and goals
  • Excel in the 5 roles and 5 rules that make for a great sales manager
  • Manage the sales pipeline of their teams with rigor and accuracy
  • Use the RAIN Group Sales Opportunity Planner to help sellers speed up sales and get the most out of each opportunity
  • Coach for top performance, motivation, and execution
  • Be effective communicators and decision makers
"With RAIN Group’s help, we have transformed our sales organization into an engine for company growth! Business development activity and results immediately improved after the training. Now it has been many months since the initial training, and we are seeing continued improvement with sales up 31%. RAIN Group continues to help us make the right moves and continues reinforcement training activities, and things just get stronger. A true change agent, they are a big part of our success."

- Frank Hernandez, Director of Marketing, Modern Postcard

The Most Important Factor in Building a Culture of Sales Excellence


of companies do not believe their managers have the skills needed to manage and coach sellers.


Elite performers are 2.4X more likely than The Rest to agree that sales managers and leaders are effective at maximizing selling energy.


of companies do not believe people in selling roles manage their time and day effectively.

An important leverage point for many companies is their sales managers. Sales managers hold the keys to unlocking sales performance.

Yet, according to our Top-Performing Sales Organization research, only 3 in 10 companies agree that sales managers have the skills they need to manage and coach sellers. This means that if you line up 10 sales managers, seven of them don’t have the skills to do their jobs effectively. This is the lowest of all the sales skills we studied.

Our sales manager training will give your team the knowledge, skills, and tools they need to keep sellers motivated, hold them accountable, and manage a team that not only meets, but exceeds their sales goals.

How We're Different

Research-Based Sales Methodology


RAIN Sales Management training is fueled by decades of experience working with sales teams and managers, in addition to our proprietary research including The Top-Performing Sales Organization, What Sales Winners Do Differently, and Top Performance in Strategic Account Management.

5 Roles of Great Sales Managers

5 Roles of Great Sales Managers

Recruiting, selling, training, coaching, motivating, accountability, forecasting—with so much to do it’s hard for sales managers to know where to spend their time. We’ve identified 5 roles of great sales managers and our training focuses on boosting these skills.

Complete Learning System

Complete Learning System

Training is not our focus. Behavior change is. We have a complete learning system focused on real behavior change and results that includes assessment, program and tool customization, and robust reinforcement to ensure that skills are learned and applied. Learn more.

Our Approach to Sales Management Training

We take a blended approach to learning that leads to real behavior change and results. Our programs include a mix of delivery options and components, including:

3 Great Ways to Learn More

5 Roles of High-Performing Sales Coaches

5 Roles of High-Performing Sales Coaches

Download our free report to learn the 5 roles that sales managers need to play to help their sellers become top performers.


Client Success Story

Toyota Grows Key Accounts with Sales Coach Training

Learn how RAIN Group helped Toyota Fleet Management grow accounts through working with their sales managers to develop coaching skills.


Contact Us

Learn More about RAIN Sales Management Training

Take the first step to learn how sales manager training can help you transform the results of your sales team.


Request A Consultation