Sales are won and lost based on the conversations your sellers have with buyers. Too often, sellers make mistakes—common mistakes that end up losing them the sale.
RAIN Selling: Foundations of Consultative Selling, our core consultative selling program, will teach your team a proven process for leading masterful sales conversations from “hello” to “let’s go.” This program introduces the strategies and tactics that are the foundation of successful selling, and the key selling skills your team needs to become top performers.
A lot happens between the first “hello” with a buyer and receiving a signed contract. RAIN Selling teaches your team how to lead this process with the greatest success.
Problems. Pain. Needs. Most advice suggests you uncover buyer afflictions. But that’s only half the story. You must also uncover buyer wants, desires, and aspirations to provide maximum value.
People buy with their hearts and justify with their heads. Your solution must satisfy both and present a compelling impact case for why buyers should buy, and why they should from you.
In our two-day, instructor-led RAIN Selling sales training seminar, suite of online programs, and other components of the RAIN Group educational system, your team will learn to:
We take a blended approach to learning that results in real behavior change. Our programs include a mix of delivery options and components, including:
Do you want everyone on your team to be able to lead masterful sales conversations? Bring RAIN Selling on site with live workshops for sellers and sales managers. Training is customized for your industry, company, and solutions
Reinforce skills. Train a dispersed sales force. Improve new hire ramp-up. Our RAIN Selling online learning program covers topics critical for sales success. Customize lessons and environments for your company.
Our learning system ensures that training is reinforced over time. From job aids and tools to online learning, email reinforcement, and coaching, we achieve a 94% uptake on learning so skills are learned and applied.
of companies do not believe their sellers have the core consultative selling skills they need to consistently find and win business.
Core consultative selling represents the largest skill gap between sellers at Top-Performing Organizations and The Rest.
Elite Performers are 2X more likely to have sellers with advanced consultative selling skills than The Rest.
In our Top-Performing Sales Organization research, we found that more than three quarters (77%) of Elite Performers—those with the highest win rates, revenue growth, and sales goal attainment rates—believe their sellers have the core consultative selling skills compared to only 41% of The Rest. Elite Performers are also 2X more likely to have advanced consultative selling skills.
The gap, when it comes to consultative selling skills, is clear.
RAIN Selling: Foundations of Consultative Selling fills this gap and gives your team the core consultative selling skills they need to develop relationships, uncover needs, craft compelling solutions, and inspire buyers with new ideas and insights.
When Bright Horizons was relying on a staff of educators and child care providers to increase enrollments, it brought in RAIN Group to turn this unconventional group into sellers.
RAIN Group conducted an analysis of the business development needs of Bright Horizons’ team and delivered training for various experience levels. In addition, group coaching gave opportunities for role play, real life examples, and more.
By arming enrollment counselors with traditional sales skills, they were able to boost enrollment rates by 30%.