<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=255109411347912&amp;ev=PageView&amp;noscript=1">
// Sales Training Programs

RAIN Selling: Foundations of Consultative Selling

Request A Consultation

Lead masterful sales conversations from beginning to end with our core consultative selling program.

Sales are won and lost based on the conversations your sellers have with buyers. Too often, sellers make mistakes—common mistakes that end up losing them the sale.

RAIN Selling: Foundations of Consultative Selling, our core consultative selling program, will teach your team a proven process for leading masterful sales conversations from “hello” to “let’s go.” This program introduces the strategies and tactics that are the foundation of successful selling, and the key selling skills your team needs to become top performers.

Lead Masterful Sales Conversations

Lead Masterful Sales Conversations

A lot happens between the first “hello” with a buyer and receiving a signed contract. RAIN Selling teaches your team how to lead this process with the greatest success.

Uncover the Full Set of Buyer Needs

Uncover the Full Set of Buyer Needs

Problems. Pain. Needs. Most advice suggests you uncover buyer afflictions. But that’s only half the story. You must also uncover buyer wants, desires, and aspirations to provide maximum value.

Craft Solutions that Win

Craft Solutions
that Win

People buy with their hearts and justify with their heads. Your solution must satisfy both and present a compelling impact case for why buyers should buy, and why they should from you.

Learning Objectives

In going through our two-day, instructor-led RAIN Selling sales training seminar, suite of online programs, and other components of the RAIN Group educational system, your team will learn to:

  • Lead masterful sales conversations from beginning to end
  • Use questioning techniques to uncover the full set of buyer needs and desires
  • Sell ideas, insights, and perspectives that influence the buyer’s agenda
  • Develop and communicate the most compelling value case
  • Understand buyers, buyer types, and buying
  • Close new business with maximum success and integrity
  • Overcome objections that get in the way of the sale
  • Sell based on value and reduce price push backs
  • Avoid common mistakes that even the most experienced sellers make
"A lot of other sales training companies tend to be generalists. RAIN Group's knowledge of our industry makes them very effective at understanding our needs and then helping us in a more focused way. Within 10 months [of implementing RAIN Selling], we've increased the number of active clients by nearly one-third and we've significantly increased our penetration and revenue in existing accounts."

- Terry Spratz, Vice President & General Manager, Maetrics

The Huge Gap in Consultative Selling Skills


of companies do not believe their sellers have the core consultative selling skills they need to consistently find and win business.


Core consultative selling represents the largest skill gap between sellers at Top-Performing Organizations and The Rest.


Elite Performers are 2X more likely to have sellers with advanced consultative selling skills than The Rest.

In our Top-Performing Sales Organization research, we found that more than three quarters (77%) of Elite Performers—those with the highest win rates, revenue growth, and sales goal attainment rates—believe their sellers have the core consultative selling skills compared to only 41% of The Rest. Elite Performers are also 2X more likely to have advanced consultative selling skills.

The gap, when it comes to consultative selling skills, is clear.

RAIN Selling: Foundations of Consultative Selling fills this gap and gives your team the core consultative selling skills they need to develop relationships, uncover needs, craft compelling solutions, and inspire buyers with new ideas and insights.

How We're Different

Research-Based Sales Methodology


Our RAIN Selling methodology is fueled by decades of experience teaching consultative selling, and our primary research including What Sales Winners Do Differently, The Top-Performing Sales Organization, and Top Performance in Strategic Account Management.

We Wrote the Book

We Wrote the Book

RAIN Selling was popularized in our Wall Street Journal bestselling book Rainmaking Conversations: Influence, Persuade, and Sell in any Situation, which has been translated into 7 different languages.

Complete Learning System

Complete Learning System

Training is not our focus. Behavior change is. We have a complete learning system focused on real behavior change and results that includes assessment, program customization, and robust reinforcement to ensure that skills are learned and applied. Learn more.

Our Approach to RAIN Selling Training

We take a blended approach to learning that leads to real behavior change and results. Our programs include a mix of delivery options and components, including:

3 Great Ways to Learn More

RAIN Selling: Keys to Leading Masterful Sales Conversations

Keys to Leading Masterful Sales Conversations

Download our free ebook to learn the keys to RAIN Selling, our proven methodology for leading masterful sales conversations.


Client Success Story

Average Deal Size Increases 180% with RAIN Selling

Learn how RAIN Group helped a financial advisory and technology company adopt RAIN Selling and increase their average deal size by 180%.


Contact Us

Learn More about RAIN Selling

Take the first step to learn how RAIN Selling can help you develop consultative selling skills in your team and win more sales.


Request A Consultation