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Infographic: 5 Roles of a Successful Sales Coach

Sales coaching has become a hot topic in business as more and more companies see a significant return on investment. However, where executive coaching and personal-effectiveness coaching yield positive results, sales coaching lags behind. Whether it's a lack of time, inconsistent coaching conversations, unavailability of tools and resources to succeed, or weak coaching skills, sales managers and leaders simply aren't producing strong results.

Over the years, and through our own RAIN Sales Coaching program, we've learned there are three critical components to sales coaching success. A sales coach must:

  • Play the five roles in the coaching process
  • Establish a regular rhythm and frequency to the coaching process
  • Lead masterful coaching conversations

This infographic briefly covers the five roles of a sales coach. Feel free to print it, use it as a reference, and share it with your teams.

Click to enlarge (PDF).
 

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If you'd like more information on the five roles of successful sales coaches, including how rhythm and conversation play an integral part in a coach's ability to maximize performance improvement, download our new whitepaper: The 5 Roles of High-Performing Sales Coaches.

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If you want to take your sales results to the next level, your organization must have the right people in the right roles, performing at a high level day in and day out. You also need the right management team with an effective process in place to ensure this all happens.

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4 Key Components of Your Sales Organization's Structure

In sales forces of any size, changing the sales organization structure is an uphill battle. Structure relates to the organization of selling at the company, including sales compensation, territory design, account and lead assignments, and more.

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