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Infographic: 5 Roles of a Successful Sales Coach

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Written by Erica Schultz
Chief Marketing Officer, RAIN Group

Sales coaching has become a hot topic in business as more and more companies see a significant return on investment. However, where executive coaching and personal-effectiveness coaching yield positive results, sales coaching lags behind. Whether it's a lack of time, inconsistent coaching conversations, unavailability of tools and resources to succeed, or weak coaching skills, sales managers and leaders simply aren't producing strong results.

Over the years, and through our own RAIN Sales Coaching program, we've learned there are three critical components to sales coaching success. A sales coach must:

  • Play the five roles in the coaching process
  • Establish a regular rhythm and frequency to the coaching process
  • Lead masterful coaching conversations

This infographic briefly covers the five roles of a sales coach. Feel free to print it, use it as a reference, and share it with your teams.

Click to enlarge (PDF).

5 Roles of a Successful Sales Coach

If you'd like more information on the five roles of successful sales coaches, including how rhythm and conversation play an integral part in a coach's ability to maximize performance improvement, download our new whitepaper: The 5 Roles of High-Performing Sales Coaches.

Last Updated July 5, 2017

Topics: Sales Management