The landscape of buying and selling has changed more in recent years than it has in preceding decades. Buyers are more sophisticated, and, thanks to the Internet, awash with information. At the same time, executives are searching—often in vain—for new ways to innovate, compete, and improve their success.
Insight Selling by RAIN Group, our advanced consultative selling program, teaches sellers how to create conversations based on ideas, inspire with insights, and set themselves and your company apart from the pack.
Buyers are looking for sellers who bring new ideas and insights. If you want to sell like winners do, you need to educate and inspire buyers.
Insight Selling by RAIN Group teaches sellers how to create conversations with buyers based on new ideas and drive demand for your solutions.
Sellers that bring new insights and ideas set themselves and their companies apart from the pack. Sellers are the key point of differentiation.
In going through our core two-day instructor-led Insight Selling workshop, suite of online programs, and other components of the RAIN Group educational system, your team will learn to:
We studied 731 B2B purchases to find out what the winners of these sales did differently than the second-place finishers.
Sales winners educate buyers with new ideas and perspectives 3X more often than second-place finishers.
of companies do not think their sellers have advanced consultative selling skills needed to find and win business consistently.
In our groundbreaking research, What Sales Winners Do Differently, we studied 731 B2B purchases and found that the #1 factor separating sellers who win from those who come in second-place is: “The seller educated me [the buyer] with new ideas or perspectives.”
Today’s buyers value sellers who bring them new ideas and insights. To drive sales results and find yourself in the winner’s circle consistently, your sellers need advanced consultative selling skills.
Yet most sellers don’t have them.
In our Top-Performing Sales Organization research, we found that 69% of Elite Performers—those with the highest win rates, revenue growth, and sales goal attainment rates—believe their sellers have advanced consultative selling skills, compared to only 32% of The Rest.
Insight Selling by RAIN Group teaches sellers how to develop insights and inspire buyers to think differently, influence agendas, and help them make the best decisions. Through this process Insight Sellers don’t just sell the value…they become the value.
Our Insight Selling methodology is based on decades of experience teaching consultative selling and RAIN Group Center for Sales Research studies, including one of more than 700 B2B purchases where we learned how sales winners outperform the rest.
We wrote the book on the topic. RAIN Group leaders and best-selling authors, Mike Schultz and John Doerr, share what you need to do to become an insight seller in Insight Selling: Surprising Research on What Sales Winners Do Differently.
Training is not our focus. Behavior change is. We have a complete learning system focused on real behavior change and results that includes assessment, program customization, and robust reinforcement to ensure that skills are learned and applied. Learn more.
We take a blended approach to learning that results in real behavior change and results. Our programs include a mix of delivery options and components, including: