Medical Device Sales Training

Medical device sales is growing in the face of an aging population. New markets and outdated medical ecosystems create opportunities for savvy reps to break into new accounts. But with this growth comes increased competition. It’s up to your sales reps to be well-rounded, acting as valued partners for clients while defending against competitors and managing hurdles like price increases and supply chain issues.

Medical device sales reps also must be prepared to sell to professionals with specialized knowledge, but many lack a formalized process and guidance is typically disjointed and ad hoc.

It’s a lot for a rep to manage—and too often, even basic sales skills are lacking.

RAIN Group trains medical device sales reps to use a common language and process to build pipeline, develop relationships, and win more sales. Equip your sales team with the skills and knowledge to retain key accounts, identify opportunities for upsells, and build solutions that fit client needs.

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RAIN Group understood our situation and developed a highly customized sales training program for our world. We put our team through RAIN Selling where they learned how to increase the lead to opportunity conversion ratio, develop stronger relationships with stakeholders, and build a strong value proposition. The sessions were relevant, insightful, and engaging. The post-workshop coaching sessions allowed sellers to get additional support and refine their skills. The training helped us make significant strides in the development of our field sales and inside sales teams.

Rohit Khajuria, Head of People for LATAM & South Asia, ResMed India

Medical Device and Diagnostics Consulting Firm Grows Client Roster by 29%

Regulatory and quality consulting firm RQM+ serves the life sciences industry—particularly in the areas of medical devices and diagnostics. The company helps its clients navigate FDA regulations and solve compliance, quality, engineering, and technology challenges.

As with many other medical firms, RQM+ had difficulty making time to prospect for new opportunities. They partnered with RAIN Group to strengthen their sales process.

What they needed to boost success was a strong, shared sales process—one that would engage both the sales team and the management team. Through a custom workshop, RQM+ worked with RAIN Group to understand the needs of their prospects and articulate solutions. A series of webinars reinforced the training and gave participants the chance to discuss their experiences.

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Medical Device Sales Training

Build a consistent process for medical device sales.

Foster Relationships, Nail the Repeat Sale in Medical Device Sales

Retain Key Accounts

Lead Strong Conversations

Craft an Amazing Client Experience

Manage Market Disruptors