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Sales Training Programs to Improve Selling Skills

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Full suite of sales training programs to cover every stage of your sales process.

From prospecting and opportunity management to consultative selling, negotiation, account development, and sales management, our suite of sales training programs has your sales team covered. We’ve trained hundreds of thousands of sellers, sales managers, leaders, and professionals around the globe to help them improve sales skills and increase sales significantly.

Most Effective Sales Training

The Most Effective Sales Training

While 85-90% of sales training fails to have long-term impact, yours doesn’t have to. Our training programs deliver 94% learning engagement and our learning system boosts knowledge retention by 170%, so sales skills are learned, applied, and transferred on-the-job.

World-Class Sales Method

World-Class Sales Method

Our sales method is top-rated and RAIN Group was named to Selling Power’s 2018 Top Sales Training Companies list. All programs are research-based with insights from the RAIN Group Center for Sales Research, and field-tested, proven to work for hundreds of thousands of salespeople.

Complete Learning System

Complete Learning System

Training is not our focus. Behavior change is. We have a complete learning system that includes assessment, program customization, and robust reinforcement to ensure that learning happens over time to drive behavior change and top sales performance. Learn more.

"With RAIN Group’s help, we have transformed our sales organization into an engine for company growth! Sales activity and results immediately improved after the training. Now it has been many months since the initial training, and we are seeing continued improvement with sales up 31%. RAIN Group continues to help us make the right moves and continues reinforcement training activities, and things just get stronger. A true change agent, they are a big part of our success."

- Fred Hernandez, Director of Marketing, Modern Postcard

Sales Training Programs

Our suite of sales training programs allow you to build builds sales skills across every stage of your sales process.

Unleash Sales Potential

Sales training programs cover the topics in the Sales Competency WheelSM—the key areas where sellers and sales organizations must excel to achieve the greatest sales results. Click each section of the wheel to learn more.

Sales Competency WheelSM


Sales Leadership

Defining the path to overall success, and architecting the system to allow the teams to achieve at their potential.

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Sales Management

Working to help each seller reach their potential on a day-to-day basis.

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Sales Performance Environment

Allowing sellers to sell effectively, and providing the tools to help them win.

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Drive Account Growth

Penetrating, expanding, and protecting a company's most important accounts.

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Drive Self

Directing their own success, making their own plans of action, managing their own time and activities, and managing their pipelines to yield maximum business.

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Drive Opportunity

Leading the process of winning a sale, including planning to build relationships, leading masterful conversations, and influencing buyers.

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Relationship Mastery

Sellers must build strong relationships as they affect success at every stage of the sales process.

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Conversation Mastery

Sellers must lead masterful conversations across the sales process and with strategic accounts.

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Influence Mastery

It's the job of a seller to influence buyer agendas, actions, and decisions.

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The ultimate recognition of creating value is winning the sale. Winning doesn’t just happen, though. Sellers have to make it happen and beat the competition.

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Assuming you are selected by the buyer, often you enter a negotiation phase. The idea is to maintain margin and prices by focusing on value over price.

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You have to communicate the full value of the solution so the buyer understands it as well as you do.

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Fill Pipeline

You can’t sell if you don’t have opportunities. If value is the outcome, then infuse value in the prospecting process itself.

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Craft Solution

Whether you or the buyer drives the need, once you understand it, you must craft a solution that actually creates the most value.

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Drive/Discover Need

With needs discovery, the idea is to find out what may be most valuable to a buyer when they indicate they have need. Most sales processes focus solely on needs discovery. That’s only half the story. Sellers should also drive need proactively. With driving need, the idea is to find untapped value in the market and at accounts, and then make a case for doing something about it that creates value for the buyer.

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At the center is value. When sellers can create value, they win. This is the end goal. Everything else in the wheel connects to value.

Improve Selling Skills Starting Today – 3 Ways to Learn More

World Class Sales Training

Deliver World-Class Sales Training

Drive real behavior change and results. Download our free report and learn how to build your own sales university and develop sales skills that stick.


Client Success Story

Sales Training Grows Client Roster by 29%

Learn how RAIN Group helped a consulting firm adopt RAIN Selling and grow their client roster by nearly one third in just 10 months.



Learn More about Improving Sales Skills

Take the first step to learn how RAIN Group’s sales training programs can help dramatically increase sales results at your company.


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