Sales training program boosts Bright Horizons' enrollment; conversion rates increase 30%.
When Bright Horizons was relying on a staff of educators and child care providers to increase enrollments, it brought in RAIN Group to turn this unconventional group into sellers.
RAIN Group conducted an analysis of the business development needs of Bright Horizons’ team and delivered training programs for various experience levels. In addition, group coaching gave opportunities for role play, real life examples, and more.
By arming enrollment counselors with traditional sales skills, they were able to boost enrollment rates by 30%.
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