<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=255109411347912&amp;ev=PageView&amp;noscript=1">
// Industries

Industrial & Manufacturing

Request A Consultation

Improve manufacturing and industrial sales.

Manufacturing and industrial sales present a unique set of challenges. The sales environment is more and more competitive while products are becoming commoditized. You’re often selling to a middleman who is concerned with price, speed, and availability above quality. Buyers are constantly pushing for lower prices and competition is stiff.

Your salespeople can no longer sit back and take orders. They need to be proactive in finding buyers, selling higher, and winning sales. At RAIN Group, we help manufacturing and industrial product companies boost their sales results.

Boost Sales Skills

Boost Sales

From prospecting and consultative selling to negotiating and closing, your sellers need the right skills to succeed in sales. We offer a full suite of sales training programs to give your team the skills they need to consistently find and win new business.  

Build a Team of Top Performers

Build a Team of Top Performers

To succeed in industrial sales, you need your team to bring their A-game day in and day out. We’ll help you build a team of top performers and a culture of sales success so you don’t just meet your sales goals—you consistently beat them.

Grow Your Key Accounts

Grow Your Key

A huge untapped opportunity in many manufacturing and industrial companies is growing existing accounts. We’ll teach your sellers how to successfully cross-sell and upsell the full set of your company’s capabilities and grow your accounts.

Manufacturing & Industrial
Sales Training and Services

We offer sales training programs, consulting, and coaching to help improve manufacturing and industrial product sales.

How We're Different

Industrial Sales Expertise

Industrial Sales Expertise

We’ve worked with both global and regional companies to help them improve sales performance. We speak your language and teach sellers how to achieve the greatest success in sales by bringing their valuable advice to buyers.



Our training programs and methodologies are based on decades of experience, along with benchmark research including What Sales Winners Do Differently, Top Performance in Strategic Account Management, and The Top-Performing Sales Organization.

Complete Learning System

Complete Learning System

Training is not our focus. Behavior change is. We have a complete learning system focused on real behavior change and results that includes assessment, program customization, and robust reinforcement to ensure that skills are learned and applied. Learn more.

"Our sellers are infrared camera experts who are excellent at selling thermal technology and regarded as some of the very best in the business. Their experience in the industry and the passion in which they operate has enabled us to succeed in a highly transaction marketplace. But we saw an opportunity to develop behavior that would take our business to the next level. Historically, our sellers were less involved in planning and understanding the strategic account process. Therefore, we were looking for a fresh start and to transition them from a transactional approach to a more strategic approach. RAIN Group's training was exactly what our team needed to close the gaps. The program focused on critical skills and knowledge that we needed to grow our accounts. This was not a training course that we'll never use again. We're conducting weekly reviews, rotating customers, and continually reviewing our account plans. Not only have we witnessed real behavior change with our SAMs, but the results to date have been impressive!"

- Don Turano, VP of Sales for the Americas, FLIR Systems

3 Great Ways to Learn More

The Future of Consultative Selling

The Future of Consultative Selling

Selling has changed more in the last 10 years than in the previous 40. Learn how to succeed with consultative selling in the new sales environment.


Client Success Story

Tech Company Generates $40m in Revenue from Existing Accounts

Learn how RAIN Group helped Hitachi Solutions generate more than $40 million in revenue from existing accounts.


Contact Us

Learn More about Boosting Your Industrial Sales

Take the first step to learn how we can help industrial and manufacturing companies improve sales performance and grow sales.


Representative Clients

New Balance
Hoover Pumping Systems
Request A Consultation