Industrial & Manufacturing Sales Training

The days of sitting back and taking orders are over. Manufacturing and industrial sales teams need to be proactive at finding buyers, selling higher, and expanding key accounts. Your sellers may know your products inside and out, but can they excel in an increasingly competitive sales environment?

Sellers in manufacturing and industrial sales are highly technical, but this alone doesn’t translate to winning sales. Your sellers need to rethink the way they approach sales conversations and the value they bring to buyers, ensuring they lead with new ideas that resonate and set them apart from the competition.

Simply put, modern sellers need to avoid stagnation and engage strategically with buyers.

RAIN Group works with industrial and manufacturing sales organizations to grow pipelines, increase win rates, and boost seller agility.

Quote

Historically, our sellers were less involved in planning and understanding the strategic account process. We were looking for a fresh start and to transition them from a transactional approach to a more strategic approach. RAIN Group's training was exactly what our team needed to close the gaps. The program focused on critical skills and knowledge that we needed to grow our accounts. This was not a training course that we'll never use again. We're conducting weekly reviews, rotating customers, and continually reviewing our account plans. Not only have we witnessed real behavior change with our SAMs, but the results to date have been impressive!

Don Turano, VP Sales for the Americas, FLIR Systems

MGS Manufacturing Group Increases Overall Sales by 75%

The MGS customer portfolio is a diversified mix of original equipment manufacturers and brand owners from several key markets and industries. MGS needed to develop an ongoing, sustainable strategy that integrated the perspectives of all its divisions and departments.

MGS worked with RAIN Group to create a robust and sustainable process for account growth. RAIN Group rolled out a customized Strategic Account Management workshop where sellers learned to identify strategic accounts, build strategies for strategic account planning and management, lead value discovery sessions internally, identify customer needs, and more.

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Industrial & Manufacturing Sales Training

Master the marketplace with industrial and manufacturing sales training.

Transform Your Industrial & Manufacturing Sales Team

Consistent Training

Strategic Partnerships

Engage Early

Stay Agile