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// Industries

Industrial & Manufacturing Sales Training

Master the marketplace with industrial and manufacturing sales training.

The days of sitting back and taking orders are over. Manufacturing and industrial sales teams need to be proactive at finding buyers, selling higher, and expanding key accounts. Your sellers may know your products inside and out, but can they excel in an increasingly competitive sales environment?

Sellers in manufacturing and industrial sales are highly technical, but this alone doesn’t translate to winning sales. Your sellers need to rethink the way they approach sales conversations and the value they bring to buyers, ensuring they lead with new ideas that resonate and set them apart from the competition.

Simply put, modern sellers need to avoid stagnation and engage strategically with buyers.

RAIN Group works with industrial and manufacturing sales organizations to grow pipelines, increase win rates, and boost seller agility.
2021-stevie-program

with Toyota

Agru
Boyd
Bradken
Brady
Cascades
Maxcess
Oregon Freeze Dry
Senior Aerospace
Terrapure
Testo
Wakefield
Zeiss

Transform Your Industrial & Manufacturing Sales Team

In a modern industrial and manufacturing marketplace, your sellers need to make time for business development. Time spent managing supply chain and logistics concerns detracts from opportunities to expand accounts, build relationships, and prospect for new business.
Consistent Training

Consistent Training

The globalization of industrial and manufacturing companies has led to training and coaching efforts that are too fragmented to be useful. Keep your approach consistent across all divisions and make sure training sticks.
Strategic Partnerships

Strategic Partnerships

Your organization is more than just a vendor. Train your sellers to establish partnerships with your customers and proactively identify opportunities to expand existing accounts.
Engage Early

Engage Early

Customers want to hear from you early—but many sellers aren’t confident reaching out. Get your sellers engaged early in the buying process to influence RFPs.
Stay Agile

Stay Agile

Industrial and manufacturing sales is more competitive than ever. Transform your sales managers into coaches to revitalize sales teams and build skill development into your operations.

Industrial & Manufacturing Sales Training

Strategic and Key Account Management

Tap into opportunities for growth and give your sellers the confidence to up-sell and cross-sell the full depth of your portfolio. Strategic and Key Account Management training teaches your team how to engage customer accounts on a strategic level, finding new solutions and minimizing attrition to competitors.
Strategic and Key Account Management
Strategic and Key Account Management

Strategic and Key Account Management

Tap into opportunities for growth and give your sellers the confidence to up-sell and cross-sell the full depth of your portfolio. Strategic and Key Account Management training teaches your team how to engage customer accounts on a strategic level, finding new solutions and minimizing attrition to competitors.
Consultative Selling

Consultative Selling

Selling in the industrial and manufacturing market can be highly technical, but your sellers need to go beyond products and jargon to sell on value. In Foundations of Consultative Selling, your sellers learn how to lead masterful conversations to differentiate themselves and your company.

Sales Negotiation

If your sellers can’t lead confident negotiations with customers, there’s another organization that will. But stiff competition doesn’t mean you need to compromise in negotiations. RAIN Sales Negotiation will teach your sellers to keep margins, profitability, and win rates high in the face of objections.
Sales Negotiation
Sales Negotiation

Sales Negotiation

If your sellers can’t lead confident negotiations with customers, there’s another organization that will. But stiff competition doesn’t mean you need to compromise in negotiations. RAIN Sales Negotiation will teach your sellers to keep margins, profitability, and win rates high in the face of objections.
Sales Prospecting

Sales Prospecting

Your sellers need to be agile prospectors, leveraging virtual meetings, social media, and other online platforms to meet customers where they are, anywhere in the world. Equip your team to manage their portfolios from the first touch and build time into their busy schedules for personalized customer outreach.

Learn more about our full suite of programs to help your sales team succeed.


Quote

Historically, our sellers were less involved in planning and understanding the strategic account process. We were looking for a fresh start and to transition them from a transactional approach to a more strategic approach. RAIN Group's training was exactly what our team needed to close the gaps. The program focused on critical skills and knowledge that we needed to grow our accounts. This was not a training course that we'll never use again. We're conducting weekly reviews, rotating customers, and continually reviewing our account plans. Not only have we witnessed real behavior change with our SAMs, but the results to date have been impressive!

Don Turano, VP Sales for the Americas, FLIR Systems

Experience Success Like Our Clients

MGS Manufacturing Group Increases Overall Sales by 75%

The MGS customer portfolio is a diversified mix of original equipment manufacturers and brand owners from several key markets and industries. MGS needed to develop an ongoing, sustainable strategy that integrated the perspectives of all its divisions and departments.

MGS worked with RAIN Group to create a robust and sustainable process for account growth. RAIN Group rolled out a customized Strategic Account Management workshop where sellers learned to identify strategic accounts, build strategies for strategic account planning and management, lead value discovery sessions internally, identify customer needs, and more.


MGS Logo

Results:

  • Overall sales (dollars) increased by 75%
  • Growth in strategic accounts by 34%
  • Increase in quoted activity with strategic accounts and targeted prospects by roughly 19% month-over-month
  • Standardization of metrics across all reporting sessions

Insights and Resources for Industrial & Manufacturing Sales

Transform Your Industrial & Manufacturing Team with Sales Training

Learn how we can help your team increase win rates and drive revenue growth.


Experience RAIN Group's Training in Action.

Contact Us

Boston:
+1 508-405-0438 +1 508-405-0438
Bogotá:
+57 1-739-5413 +57 1-739-5413
Geneva:
+351 96 23 45 090 +351 96 23 45 090
Johannesburg:
+27 82 881 0713 +27 82 881 0713
London:
Contact Form
Mumbai:
+91 8882887733 +91 8882887733
Mexico City:
+52-55-1084-4100 -04 +52-55-1084-4100 -04
Santiago:
+569 77073027 +569 77073027
São Paulo:
+55-11-98472-2470 +55-11-98472-2470
Seoul:
+82 2 862 8450 +82 2 862 8450
Sydney:
+61 2 8004 2044 +61 2 8004 2044
Toronto:
+1 416-992-3284 +1 416-992-3284

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