Winning Major Sales Training

Tactics without strategy is the noise before defeat. - Sun Tzu

This is as true today as it was thousands of years ago. Sellers who can build and execute a strategy to win sales opportunities of all sizes—from the everyday to the most important—consistently win more sales.

In Winning Major Sales, your sellers will learn a comprehensive, systematic, and repeatable process for creating winning sales strategies, plus they’ll be introduced to a rigorous opportunity planning tool.

We take a modular approach to curriculum development and build programs for the types of sales situations your sellers face, whether it be primarily virtual selling (Winning Major Sales Virtually) or face-to-face.

In the RAIN Group Center for Sales Research study, The Top-Performing Sales Organization, we found that “improving sales opportunity approach and planning,” “improving our ability to communicate value,” and “optimizing the sales process” represent 3 of the top 4 sales leadership priorities.

If sellers want to win, they must plan to win from the start. They must infuse value throughout the sales process and approach each sale from a customer-focused point of view.

Winning Major Sales not only gives your team a proven opportunity approach and planning process, it also covers exactly how to maximize value for multiple decision makers in a variety of roles.

Agilysys doubles win rate and grows sales significantly.

When Agilysys needed to create a unified sales management and coaching system, establish a cohesive sales process, and give team members the skills and tools to drive sales, they connected with RAIN Group.

RAIN Group assessed the team to pinpoint areas for improvement, delivered workshops covering RAIN Selling, Insight Selling, Strategic Account Management, and Winning Major Sales, provided coaching to leaders, and provided training reinforcement. Results include: