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Insight Selling Tips, Advice, and Research

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Sales winners educate buyers with new ideas and perspectives 3x more often than second-place finishers.

What do winners of major sales do differently than sellers who almost win, but ultimately come in second place?

We studied more than 700 B2B purchases made by buyers who represent $3.1 billion in annual purchasing power to find out.

Today’s sales winners harness the power of ideas and excel in advanced consultative selling. They are insight sellers.

Here is a collection of the best tips, advice, and research to help you succeed with insight selling and sell the way winners do. Click here for foundational consultative selling techniques.

Research & Books

Explore the RAIN Group Center for Sales Research's other studies on strategic account management, prospecting, and more.

Research

Client Success Stories

Find out how RAIN Group can help your team improve insight selling skills.

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