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RAIN Sales Negotiation

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Develop sales negotiation skills that keep margins, profitability, and customer satisfaction high.

Buyers are savvier than ever, and always on the lookout for the best value. When it comes time to gain commitment, buyers will often seek to negotiate to get a better deal. Negotiation is crucial for them to achieve their goals and manage their resources, and it’s crucial for you to keep margins, profitability, and customer satisfaction high.

The RAIN Sales Negotiation training program teaches your team the skills needed to reach the best win-win solutions for your company and your customers.

Develop the Best Solutions

Develop the Best Solutions

RAIN Sales Negotiation features the 6 Essential Rules of Sales Negotiation and will teach your sellers how to lead a masterful negotiation process that results in win-win solutions when possible.

Improve Sales Pricing and Profitability

Improve Sales Pricing and Profitability

Tired of getting beaten up by savvy buyers and tough purchasing departments? Our negotiation program teaches strategies for dealing with the 16 common buyer tactics that drive down margins.

Enhance the Strength of Your Relationships

Enhance the Strength of Your Relationships

Sales negotiations, when done right, can strengthen your relationships instead of weaken them. In complex sales you have to work with the client after you sell to them and position yourself well for future engagements.

Learning Objectives

In our core two-day instructor-led RAIN Sales Negotiation workshop, suite of online programs, and other components of the RAIN Group educational system, we develop negotiation skills and teach your team how to:

  • Sell the value of your solutions and reduce price pushback
  • Lead masterful sales negotiations that lead to win-win solutions for you and your customers
  • Respond to objections in a way that moves the buyer closer to the close
  • Win against lower-priced competitors
  • Anticipate and address buyer objections before they come up
  • Avoid critical mistakes in the negotiation process that kill credibility and the sale
  • Deal with customers who are just trying to get concessions
"RAIN Group has made our sales process more effective, given us a common language to use in sales conversations and boosted the confidence and success of our sellers. In fact, we’ve exceed our stretch sales goals!"

- Lucille C. Servidio, Senior Vice President, Capaccio Environmental Engineering, Inc

Value – The Key to Sales Negotiation Success


of companies do not believe their sellers have the negotiation skills needed to consistently win business.


Elite Performers are 2.4X more likely than The Rest to agree they capture maximum prices in line with the value they provide.


of Elite Performers agree their sales organization is focused on driving maximum value for the customer.

Based on results from our Top-Performing Sales Organization research, it’s clear there is significant opportunity for companies to improve their sales negotiation skills. The key is value—focusing the discussion on value over price, and expanding the pie to create more value on both sides. In fact, 100% of Elite Performers—those with the highest win rates, revenue growth, and sales goal attainment rates—capture maximum prices in line with the value they provide.

In the RAIN Sales Negotiation program, your team will master the 6 Essential Rules of Sales Negotiation. They will learn how to negotiate the best solutions, win sales, and enhance the strength of their relationships along the way. We’ve helped hundreds of thousands of sellers negotiate the best deals, shorten sales cycles, and improve close rates.

How We're Different



Our Sales Negotiation training is fueled by decades of experience teaching sales negotiation and our own primary research, including What Sales Winners Do Differently, Top Performance in Strategic Account Management, and The Top-Performing Sales Organization.

Leaders in Sales Negotiation

Leaders in Sales Negotiation

Negotiation advice abounds. Yet, much advice is not only misleading, it’s flat-out wrong for sales negotiations. Our negotiation training teaches you how to plan for each sales negotiation with the right approach.

Complete Learning System

Complete Learning System

Training is not our focus. Behavior change is. We have a complete learning system focused on real behavior change and results that includes assessment, program customization, and robust reinforcement to ensure that skills are learned and applied. Learn more.

Our Approach to Sales Negotiation Skills Training

We take a blended approach to learning that leads to real behavior change and results. Our programs include a mix of delivery options and components, including:

3 Great Ways to Learn More

5 Common Sales Negotiation Mistakes

5 Common Sales Negotiation Mistakes

Download our free report to learn 5 common pieces of sales negotiation advice that could be losing you sales.


Negotiation Simulation

Put Your Negotiation Skills to the Test

Try out our RAIN Sales Negotiation Simulation and put your negotiation skills to the test.


Contact Us

Learn More about Sales Negotiation Training

Take the first step to improving the sales negotiation skills of your team and improving your sales margins.


Request A Consultation