Sales Negotiation Skills Training

Buyers are savvier than ever, and always on the lookout for the best value. When it comes time to gain commitment, buyers will often seek to negotiate to get a better deal. Negotiation is crucial for them to achieve their goals and manage their resources, and it’s crucial for you to keep margins, profitability, and customer satisfaction high.

The RAIN Sales Negotiation training program teaches your team the skills needed to reach the best win-win solutions for your company and your customers.

Based on results from our Top Performance in Sales Negotiation research, we know what the best sales negotiators—those who achieve pricing targets, are more confident in negotiations, and are very satisfied with the outcome of negotiations—do differently than those who are not as successful.

It’s clear there's significant opportunity for companies to improve their sales negotiation skills. The key is value: focusing the discussion on value over price and expanding the pie to create more value on both sides. In fact, the #2 greatest difference between Top Performers and The Rest is sharing new ideas and insights with buyers.

Our research also re-tested and confirmed the validity of the 6 Essential Rules of Sales Negotiation, a pillar of our RAIN Sales Negotiation program. Through the 6 Essential Rules, your team will learn how to negotiate the best solutions, win sales, and enhance the strength of their relationships along the way.

We’ve helped hundreds of thousands of sellers negotiate the best deals, shorten sales cycles, and improve close rates.

cStor improves gross profit margin on sales won by 12.2%.

When cStor’s sales professionals were using an inconsistent sales approach, they brought in RAIN Group for a multi-year initiative to establish a common sales methodology.

RAIN Group assessed the team to pinpoint areas for improvement, delivered training workshops, provided coaching and reinforcement, and lent recruiting assistance. Results were impressive:

Number of deals closed year-over year improved by 15.2%
Gross profit margin on sales won improved by 12.2%
Reduced average days to close by 10.4%
Results were so impressive the program won a prestigious Stevie Award for Sales Training/Coaching Program of the Year

Click here to read the full case study. >>