Nothing has changed more in sales in the last decade than prospecting. It's more difficult than ever to get through and get meetings.
Based on groundbreaking work from RAIN Group Center for Sales Research, we've cracked the code on what works and what doesn't to break through to top executives, secure meetings, and win sales.
If you want to be a Top Performer in sales prospecting, this is the program for you.
RAIN Sales Prospecting will teach your team the strategies and tactics they need to break through to senior-level buyers, set meetings, and create new opportunities.
Your team will develop a value proposition that intrigues buyers with ideas and insights. You'll implement a prospecting sequence to consistently generate meetings.
Prospecting has changed considerably in recent years. Your team will learn best practices for traditional outreach methods as well as how to succeed with social media.
In our core two-day instructor-led RAIN Sales Prospecting workshop, suite of online programs, and other components of the RAIN Group educational system, we develop prospecting skills and teach your team how to:
We take a blended approach to learning that leads to real behavior change and results. Our programs include a mix of delivery options and components, including:
Bring RAIN Sales Prospecting on site with live workshops for sellers and business developers. Training is customized based on your industry, company, and solutions.
Reinforce skills. Train a dispersed sales force. Improve new hire ramp-up. We have a complete library of online learning lessons that cover topics critical for sales prospecting success. Customize lessons and environments for your company.
Our learning system ensures that training is reinforced over time. From job aids and tools to online learning, email reinforcement, and coaching, we achieve a 94% uptake on learning so skills are learned and applied.
Accessible wherever your sellers are, these sessions address prospecting topics and strategies relevant to your team.
Our approach focuses on intriguing buyers with ideas and insights. We work with you to develop the key messages most likely to resonate with your buyers.
We work with you to develop and write multi-touch, multimodal Attraction Campaigns for phone, mail, email, and social media to set appointments at a high rate.
of buyers accept meetings with sellers who proactively reach out to them.
of buyers want to talk to sellers early in the sales process when they’re looking for new ideas to drive stronger results.
of sales meetings are not valuable to buyers.
Buyers want to talk to you and they want to talk early in the sales process. But most sellers are not delivering value in their meetings.
In our Top Performance in Sales Prospecting research, we found that when buyers do see you as valuable, you get more initial meetings and convert more of those meetings into sales wins.
In the RAIN Sales Prospecting program, your team will learn the ins and outs of prospecting and learn a proven process for generating leads and filling the pipeline with qualified opportunities.
When Bright Horizons was relying on a staff of educators and child care providers to increase enrollments, it brought in RAIN Group to turn this unconventional group into sellers.
RAIN Group conducted an analysis of the business development needs of Bright Horizons’ team and delivered training for various experience levels. In addition, group coaching gave opportunities for role play, real life examples, and more.
By arming enrollment counselors with traditional sales skills, they were able to boost enrollment rates by 30%.