// Sales Training

RAIN Sales Prospecting

Get through to decision makers and fill your pipeline.

Nothing has changed more in sales in the last decade than prospecting. It's more difficult than ever to get through and set meetings.

Based on groundbreaking work from RAIN Group Center for Sales Research, we've cracked the code on what works and what doesn't to break through to top executives, secure meetings, and win sales. If you want your sellers to be top performers in sales prospecting, this is the program for you.

82%
of buyers accept meetings with sellers who proactively reach out to them.
71%
of buyers want to talk to sellers early in the sales process
58%
of sales meetings are not valuable for buyers

Source: RAIN Group Center for Sales Research, Top Performance in Sales Prospecting

Buyers want to talk to you—and they want to talk early—in the sales process. But most sellers don't deliver value in their meetings.

In RAIN Sales Prospecting, sellers learn the ins and outs of prospecting and get a proven process for generating meetings and filling the pipeline with qualified opportunities

Watch the video to learn more about RAIN Sales Prospecting.


Build a Pipeline of Qualified Leads

Learn how your team can:

  • Craft compelling outreach
  • Connect with buyers
  • Build an attraction campaign
  • Hit meeting targets

RAIN Sales Prospecting Training Modules

With our selection of portable learning modules, we work with you to quickly design custom curricula with the sales skill content your team needs to master sales prospecting skills.

module_icon How Winners Drive Pipeline: Introduction to Prospecting with Value
  • Learn the 4 elements of a winning prospecting strategy
  • Understand what top performing sales prospectors do
  • Learn the 6 outreach approaches that will inspire buyers with value
module_icon My Prospecting Strategy: Building an Attraction Campaign
  • Learn the 5 key components of an Attraction Campaign
  • Get organized to execute systematic, scalable prospecting
  • Develop a multi-modal, multi-touch sequence to break through and set meetings with buyers
module_icon Setting Appointments with Email and Referrals
  • Succeed with email prospecting—learn what works and what doesn’t
  • Learn the email message framework that gets meetings
  • Apply the power of referrals to generate more effective connections
module_icon Analyzing Your Numbers and Prospecting Research
  • Plan rigorously how much prospecting you need to do and how successful you need to be
  • Learn the top customization elements for prospecting outreach
  • Learn the keys to researching information on prospects
module_icon Prospecting with Video
  • Understand the power and impact of prospecting with video
  • Learn how to create strong prospecting videos that will get buyers’ attention
  • Avoid common mistakes when video prospecting
module_icon Execute: Implementing My Prospecting Plan
  • Execute prospecting efforts consistently and effectively
  • Prepare for prospecting at scale
  • Avoid the most common derailers of prospecting effort
module_icon Prospecting by Phone and Voicemail
  • Learn the 5 keys to using the phone to prospect successfully
  • Prepare to make prospecting phone calls the right way
  • Respond to common pushbacks sellers get when prospecting by phone
module_icon Prospecting with LinkedIn and Social Media
  • Build your virtual brand on LinkedIn
  • Apply 4 core social media prospecting activities
  • Amplify your brand over time to generate more meetings

We offer a full curriculum of modules across the sales cycle from prospecting to advanced consultative selling, virtual selling, winning major sales, account management, and sales management. Learn more about our suite of sales training programs. east

The WAVE Model: 4 Cornerstones of Prospecting Success

WAVE Model

The best sellers adopt four overarching strategies when they prospect:

  • Winner's Mindset: Attitude and perspective play a role in prospecting outcomes.
  • Attraction Campaign: Create a sequence of hyper-customized outreaches across channels.
  • Value: Provide value in all communications and craft value-based offers.
  • Execution: Focus on executing tasks and avoid distractions.

RAIN Sales Prospecting teaches your team to use the WAVE method to prospect consistently and hit meeting and pipeline targets.

Training Modalities

Onsite Instructor-Led Training

Onsite Instructor-Led Training

Virtual Sales Training

Virtual Instructor-Led Training

hybrid_sales_training

Hybrid Training

self-study_sales_training

Self-Study+

Experience Success Like Our Clients

Sales training boosts Bright Horizons’ enrollment; conversion rates increase 30%.

When Bright Horizons was relying on a staff of educators and child care providers to increase enrollments, it brought in RAIN Group to turn this unconventional group into sellers.

RAIN Group conducted an analysis of the business development needs of Bright Horizons’ team and delivered training for various experience levels. In addition, group coaching gave opportunities for role play, real life examples, and more.

By arming enrollment counselors with traditional sales skills, they were able to boost enrollment rates by 30%.

Click here to read the full case study. east

Select Clients

Bright Horizons
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Ruffalo Noel Levitz Logo
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Transform Your Team with Sales Prospecting Training

Learn how RAIN Group’s transformational approach to training and behavior change can help develop the prospecting skills of your team.