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// Industries

Pharmaceutical Sales Training

Learn to connect with HCPs and drive revenue growth.

For pharmaceutical reps, it’s a constant race to reach key decision makers, expand market share, and engage with HCPs—all while keeping up with the latest developments in compliance. In an industry that’s still wrestling with Covid-19 protocols and limitations, reps must be confident working with customers virtually or in-person while striving to secure physical access to HCPs wherever possible.

Pharmaceutical sales is highly specialized. Reps must speak the language of science alongside the language of business. Developments in fields such as artificial intelligence have drastically increased the speed of drug discovery and reduced time to market, requiring reps to quickly learn new products and frequently sell into new markets.

RAIN Group will work with you to develop custom pharmaceutical sales training that helps your reps adopt a prospecting mindset to land more meetings, access more potential customers, and stay effective in any sales environment.
2022 Bronze Stevie - Global Sales Team of the Year

for Covetrus

Allergan
Bayer
Merck
Roche

Engage HCPs and Ensure Successful Launches

Pharmaceutical reps have a lot to keep track of, which makes prioritizing upskilling and outreach a challenge.

But business development is a necessity for reps, especially amid supply chain disruptions, virtual migration, and costly product development. Reps need to sharpen their business acumen and stay engaged in medical ecosystems to thrive.
Build Relationships with HCPs

Build Relationships with HCPs

Build a positive brand recognition with HCPs by delivering value. Personalize health solutions, provide support, and share insights along the patient pathway.
Successfully Launch New Products

Successfully Launch New Products

Equip your sales teams with the data to drive demand. Leverage technology to secure more meetings and customize engagement with key customers.
Own the Hybrid Environment

Own the Hybrid Environment

Your reps should be actively reaching out to HCPs through a variety of channels. Invest in digital solutions and rethink the ways your reps build their schedules and engage with decision makers.
Expand Engagement

Expand Engagement

There are numerous influences on prescriber decisions. Help your reps engage a broader contact group in a clinical or hospital setting to learn what’s relevant in their world.

Pharmaceutical Sales Training

Foundations of Consultative Selling

The best pharmaceutical reps understand HCPs and the spaces in which they operate. Many won’t even engage with your reps unless they’re bringing something new to the table. Teach your team how to approach HCPs with value, help HCPs address patient challenges, and stand out in a competitive environment.
Foundations of Consultative Selling
Foundations of Consultative Selling

Foundations of Consultative Selling

The best pharmaceutical reps understand HCPs and the spaces in which they operate. Many won’t even engage with your reps unless they’re bringing something new to the table. Teach your team how to approach HCPs with value, help HCPs address patient challenges, and stand out in a competitive environment.
Sales Prospecting

Sales Prospecting

Modern pharma sales needs to be handled with an account-based mindset. This means making time for customized outreach to multiple spheres of influence at target healthcare facilities. In RAIN Sales Prospecting, your reps learn how to expand your organization’s reach and frequency by proactively gaining access to potential customers.

Strategic and Key Account Management

Don’t just teach your reps to sell to HCPs—teach them to build lasting relationships and grow their accounts. Expand your key accounts and protect against competitor inroads through upselling, cross-selling, and embedding more of your portfolio. This program trains your reps to build an excellent customer experience through personalized solutions, ongoing engagement, and needs discovery.
Strategic and Key Account Management
Strategic and Key Account Management

Strategic and Key Account Management

Don’t just teach your reps to sell to HCPs—teach them to build lasting relationships and grow their accounts. Expand your key accounts and protect against competitor inroads through upselling, cross-selling, and embedding more of your portfolio. This program trains your reps to build an excellent customer experience through personalized solutions, ongoing engagement, and needs discovery.
Virtual Selling

Virtual Selling

Virtual meetings with HCPs have increased 6x. Help your reps thrive in a virtual space, from securing meetings with HCPs to leading engaging virtual conversations to adopting new digital collaboration tools. Virtual operations come with challenges and barriers in the pharma space, but Virtual Selling will teach your reps to stand out online.

Learn more about our full suite of training programs to help your reps stay on top of their portfolios.


We partnered with RAIN Group to help enable our sales team around consultative selling. With a mix of virtual sessions, application assignments, and coaching sessions, it has allowed our sellers to take it from the sessions to adoption in their day-to-day activities. RAIN Group also improved coaching for our leaders. This training has had a huge impact for us. We’ve already witnessed great results and continue to receive positive feedback from our sellers.

Todd Fach, Senior Sales Training Manager, Covetrus

Experience Success Like Our Clients

Medical Device and Diagnostics Consulting Firm Grows Client Roster by 29% 

Regulatory and quality consulting firm RQM+ serves the life sciences industry—particularly in the areas of medical devices and diagnostics. The company helps its clients navigate FDA regulations and solve compliance, quality, engineering, and technology challenges.

As with many other medical firms, RQM+ had difficulty making time to prospect for new opportunities. They partnered with RAIN Group to strengthen their sales process.

What they needed to boost success was a strong, shared sales process—one that would engage both the sales team and the management team. Through a custom workshop, RQM+ worked with RAIN Group to understand the needs of their prospects and articulate solutions. A series of webinars reinforced the training and gave participants the chance to discuss their experiences.


RQM+

RQM+ increased:

  • The number of clients on its roster
  • The number of active clients by 29%
  • Their penetration of existing accounts, with a corresponding increase in revenue 

Insights and Resources for Pharmaceutical Sales

Transform Your Pharma Team with Sales Training

Learn how we can help your pharmaceutical reps connect with HCPs and drive revenue growth.


Experience RAIN Group's Training in Action.

Contact Us

Boston:
+1 508-405-0438 +1 508-405-0438
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+57 1-739-5413 +57 1-739-5413
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+351 96 23 45 090 +351 96 23 45 090
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+27 82 881 0713 +27 82 881 0713
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Contact Form
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+91 8882887733 +91 8882887733
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+52-55-1084-4100 -04 +52-55-1084-4100 -04
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+569 77073027 +569 77073027
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+55-11-98472-2470 +55-11-98472-2470
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+82 2 862 8450 +82 2 862 8450
Sydney:
+61 2 8004 2044 +61 2 8004 2044
Toronto:
+1 416-992-3284 +1 416-992-3284

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