Advanced Consultative Selling | Insight Selling

The landscape of buying and selling has changed more in recent years than it has in preceding decades. Buyers are more sophisticated and awash with information. At the same time, executives are searching—often in vain—for new ways to innovate, compete, and improve their success.

Insight Selling, our advanced consultative selling program, teaches your team how to harness the power of ideas to inspire buyers, become change agents, and differentiate based on the value they bring to the table.

This program is built around research featured in Insight Selling by Mike Schultz and John Doerr.

The RAIN Group Center for Sales Research studied 700 B2B purchases made by buyers who represent $3.1 billion in annual purchasing power.

This research reveals the many surprising ways that sellers who win sell radically differently than second-place finishers.

Insight Selling gives sellers a framework for how to collaborate with buyers, inspire new ideas, and drive meaningful change.

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HORNE sees doubled digit growth in size of engagements.

When HORNE LLP wanted to transform the sales conversation from audit and tax discussions to conversations centered around helping their buyers solve business problems, they turned to RAIN Group.

Through teaching their team advanced consultative selling skills HORNE has increased collaboration with their buyers. They’re bringing trends and new perspectives through storytelling and expanding the scope of work by adding more value to their conversations.

As a result, they’ve seen double-digit growing in the size of engagements.

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