// Sales Training

RAIN Sales Coaching

Develop the skills needed to coach sales teams effectively.

More than ever, sales teams struggle with managing their time and day, missed sales goals, and lost opportunities. Coaching is an effective way to tackle these issues—but sales leaders and managers are at a loss for how to implement a productive coaching system. 

In RAIN Sales Coaching, sales leaders learn how to help sellers and professionals achieve their greatest sales potential and get the most out of each sales opportunity. 

Watch the video to learn how to transform your sales leaders and managers into effective sales coaches.

66%
of companies don't believe their teams have the skills needed to manage and coach sellers.
2x
Elite performers are 2.4x more likely than The Rest to agree that sales managers and leaders are effective at maximizing selling energy.
64%

of companies don't believe their sellers manage their time, focus, and personal effectiveness well.

Source: The Top-Performing Sales Organization, RAIN Group Center for Sales Research

Sales coaching is one of the most effective ways to improve sales performance, yet it’s a skill most sales managers lack and most organizations can improve on.

RAIN Sales Coaching gives your sales managers the knowledge, skills, and tools they need to coach sellers to top performance.


Modular Approach to Sales Coaching Skill Development

With over 70 portable, modular blocks, we work with you to quickly design custom curricula for the types of sales coaching conversations your managers lead. Content, tools, and cohorts are tailored to your world. Sales coaching modules include:

top-performer

Becoming a Top-Performing Sales Coach

collaboration

Leading Masterful Sales Coaching Conversations

megaphone

Motivating My Team to Take Daily Action

coaching

Managing and Coaching for Accountability

execute

Execute! Kicking Off Coaching and Implementation

star

Developing My Team into Sales Superstars

team-people

Driving Team Change: Coaching for Action and Accountability

plan

My Coaching for Action and Accountability Plan

We offer a full curriculum of modules across the sales cycle from prospecting to advanced consultative selling, virtual selling, winning major sales, account management, and sales management. Learn more about our suite of sales training programs east

Sales Coaching Training Built for the Adult Learner

Each modular block is a self-contained topic that includes pre-work, a classroom session, application assignments, and application coaching. Modules are built to ensure the training sticks, behaviors change, and results are realized.

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1. Learn

Pre-work is delivered via micro learning, video, and exercises that allow participants to learn key concepts prior to classroom sessions.

2. Collaborate & Practice

Highly interactive and collaborative classroom sessions, delivered virtually or in person, focus on practice, application, and feedback.

3. Reinforce & Apply

Micro learning and videos drive post-session reinforcement. Application Assignments allow sellers to apply new skills to live sales situations.

4. Refine

Between sessions, Application Coaching helps sellers refine skills and build confidence while being held accountable for on-the-job implementation.

1. Learn

Pre-work is delivered via micro learning, video, and exercises that allow participants to learn key concepts prior to classroom sessions.

4. Refine

Between sessions, Application Coaching helps sellers refine skills and build confidence while being held accountable for on-the-job implementation.

whats_in_a_module

2. Collaborate & Practice

Highly interactive and collaborative classroom sessions, delivered virtually or in person, focus on practice, application, and feedback.

3. Reinforce & Apply

Micro learning and videos drive post-session reinforcement. Application Assignments allow sellers to apply new skills to live sales situations.

After the curriculum is delivered, sellers are coached and held accountable for applying new skills and making new behaviors permanent through our Execution Assurance process.


Training Modalities

onsite_training

Onsite Instructor-Led Training

virtual_training

Virtual Instructor-Led Training

train_the_trainer

Train-the-Trainer

total_access

Total Access®

Experience Success Like Our Clients

Agilysys doubles win rate and grows sales significantly.

When Agilysys needed to create a unified sales management and coaching system, establish a cohesive sales process, and give team members the skills and tools to drive sales, they connected with RAIN Group.

They were able to:

  • Increase sales bookings by 63%
  • Double large deal wins
  • Increase number of sellers hitting quota from 30% to 65%
  • Improve sales cycle time by 20%

Click here to read the full case study east

Select Clients

Agilysys
Toyota
Citi
Chatham Financial

Transform Your Team with Sales Coaching Training

Learn how RAIN Group can help you improve the sales coaching skills of your team.


Experience RAIN Group's Training in Action.