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RAIN Sales Coaching

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Develop the skills needed to coach sales teams effectively.

More than ever, sales teams struggle with managing their time and day, missed sales goals, and lost opportunities. Coaching is an effective way to tackle these issues—but sales leaders and managers are at a loss for how to implement a productive coaching system.

In the RAIN Sales Coaching program, sales leaders will learn how to help sellers and professionals achieve their greatest sales potential and get the most out of each sales opportunity.

Help Sellers Become Top Performers

Help Sellers Become Top Performers

An effective coach can be the most significant factor in a seller’s success. This program will teach your team what it takes to develop successful sellers. The result: a focused sales team that exceeds sales targets.

Improve Sales Management

Improve Sales Management

Sales leaders and managers will be introduced to the 5 roles of sales coaching, the rhythm of sales coaching, and the conversations coaches need to lead to unleash the potential of their teams.

Get the Most out of Each Sales Opportunity

Get the Most out of Each Sales Opportunity

Are your sellers qualifying opportunities? Are they moving them through the sales process? Are they crafting the most compelling solution? RAIN Sales Coaching will make sure they are and with the greatest success.

Learning Objectives

In going through our core two-day instructor-led sales coach training workshop, suite of online programs, and other components of the RAIN Group educational system, your team will learn to:

  • Craft and implement a structured rhythm for helping sales teams achieve great success
  • Lead masterful sales coaching conversations
  • Excel with the 5 roles of sales coaching
  • Coach sellers in Extreme Productivity and hold them accountable to action plans
  • Use the PATHS to ActionSM framework to lead masterful coaching conversations and gain commitment in each coaching conversation
  • Dramatically increase their win rates on their most important sales opportunities
"RAIN Group’s Sales Coaching training delivered some great suggestions and techniques to enable sales managers to get the best out of their teams. A challenge is to imbed the tools and disciplines into our daily routine and an important step starts with the coaching and accountability sessions. We’ve seen a boost in activity following the training from both coaches, in putting the processes in place, and from the sales team in preparing their account plans."

- Gavin Jackson, Head of Sales, Toyota Fleet Management

One of the Biggest Differences You Can Make for Sellers


of companies do not believe their teams have the skills needed to manage and coach sellers.


Elite performers are 2.4X more likely than The Rest to agree that sales managers and leaders are effective at maximizing selling energy.


of companies do not believe their sellers manage their time, focus, and personal effectiveness well.

According to our Top-Performing Sales Organization research, only 3 in 10 companies agree that sales managers have the skills they need to coach sellers. This means that if you line up 10 sales managers, seven of them don’t have the skills to do their jobs effectively. This is the lowest of all the sales skills we studied.

Having a coach by your side is one of the most effective ways to improve sales performance. Yet it’s a skill most sales managers lack and most organizations can improve on.

Our sales coach training program will give your sales managers the knowledge, skills, and tools they need to coach sellers to top performance.

How We're Different

Research-Based Sales Methodology


Our RAIN Sales Coach training is fueled by decades of experience working with sales teams and sales managers, and our own primary research including The Top-Performing Sales Organization, What Sales Winners Do Differently, and Top Performance in Strategic Account Management.

Coaching for Sales

Coaching for Sales

General coaching focuses on long-term development in which coaches ask questions and guide coachees to find the answers. We recognize the need for long-term development, but also know you need to sell more now. Our program focuses on what makes for successful sales coaching.

Complete Learning System

Complete Learning System

Training is not our focus. Behavior change is. We have a complete learning system focused on real behavior change and results that includes assessment, program customization, and robust reinforcement to ensure that skills are learned and applied. Learn more.

Our Approach to Sales Coach Training

We take a blended approach to learning that drives real behavior change and results. Our programs include a mix of delivery options and components, including:

3 Great Ways to Learn More

5 Roles of High-Performing Sales Coaches

5 Roles of High-Performing Sales Coaches

Get your copy of our free report to learn the 5 roles that sales coaches need to play to help sellers become top performers.


Client Success Story

Toyota Grows Key Accounts with Sales Coach Training

Learn how RAIN Group helped Toyota Fleet Management grow accounts through working with their sales managers to develop coaching skills.


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Learn More about RAIN Sales Coaching Training Now

Take the first step to learn how sales coach training can help you transform the results of your sales team and improve overall sales performance.


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