// Sales Training

RAIN Sales Coaching

Develop the skills needed to coach sales teams effectively.

More than ever, sales teams struggle with managing their time and day, missed sales goals, and lost opportunities. Coaching is an effective way to tackle these issues—but sales leaders and managers are at a loss for how to implement a productive coaching system.

In the RAIN Sales Coaching program, sales leaders will learn how to help sellers and professionals achieve their greatest sales potential and get the most out of each sales opportunity.


Help Sellers Become Top Performers

An effective coach can be the most significant factor in a seller’s success. This program will teach your team what it takes to develop successful sellers. The result: a focused sales team that exceeds sales targets.

Help Sellers Become Top Performers
Improve Sales Management

Improve Sales Management

Sales leaders and managers will be introduced to the 5 roles of sales coaching, the rhythm of sales coaching, and the conversations coaches need to lead to unleash the potential of their teams.

Get the Most Out of Each Sales Opportunity

Are your sellers qualifying opportunities? Are they moving them through the sales process? Are they crafting the most compelling solution? RAIN Sales Coaching will make sure they are and with the greatest success.

Get the Most Out of Each Sales Opportunity

Learning Objectives

In our core two-day instructor-led sales coach training workshop, suite of online programs, and other components of the RAIN Group educational system, your team will learn to:

  • Craft and implement a structured rhythm for helping sales teams achieve great success
  • Lead masterful sales coaching conversations
  • Excel with the 5 roles of sales coaching
  • Coach sellers in Extreme Productivity and hold them accountable to action plans
  • Use the PATHS to ActionSM framework to lead masterful coaching conversations and gain commitment in each coaching conversation
  • Dramatically increase their win rates on their most important sales opportunities

Our Approach to Sales Coach Training

We take a blended approach to learning that drives real behavior change and results. Our programs include a mix of delivery options and components, including:

On-site sales training

Onsite Workshops

Bring RAIN Sales Coach training on site with live workshops for sales managers and leaders. Training is customized based on your industry, company, and solutions.

Online sales training

Online Learning

Reinforce skills. Train a dispersed sales force. Improve new hire ramp-up. We have a complete library of online learning lessons that cover topics critical for sales management success. Customize lessons and environments for your company.

Sales reinforcement


Our learning system ensures that training is reinforced over time. From job aids and tools to online learning, email reinforcement, and coaching, we achieve a 94% uptake on learning so skills are learned and applied.

Sales assessments


Where do your skill gaps lie? Who is most likely to succeed as a sales coach? Our assessment tools allow us to develop a curriculum that best suits your needs. 

Train the Trainer

Virtual Instructor-Led Training

Accessible wherever your sellers are, these vILT sessions address insight selling topics and strategies relevant to your team.

Sales coaches

Coach the Coach

We discuss program topics, including driving Extreme Productivity of sales teams, winning major sales opportunities, and leading masterful sales coaching conversations through our own post-program coaching process.

Win labs

Win Labs

We'll join sales coaches in running their first Win Labs with their teams, helping drive sales wins and skills for coaches and teams to win major sales opportunities.

Extreme Productivity Planner

Extreme Productivity Planner

A core tool to plan seller goals and actions, as well as hold them accountable for results.

One of the Biggest Differences You Can Make for Sellers


of companies do not believe their teams have the skills needed to manage and coach sellers.


Elite performers are 2.4X more likely than The Rest to agree that sales managers and leaders are effective at maximizing selling energy.


of companies do not believe their sellers manage their time, focus, and personal effectiveness well.

According to our Top-Performing Sales Organization research, only 3 in 10 companies agree that sales managers have the skills they need to coach sellers. This means that if you line up 10 sales managers, seven of them don’t have the skills to do their jobs effectively. This is the lowest of all the sales skills we studied.

Having a coach by your side is one of the most effective ways to improve sales performance. Yet it’s a skill most sales managers lack and most organizations can improve on.

Our sales coach training program will give your sales managers the knowledge, skills, and tools they need to coach sellers to top performance.

"RAIN Group’s Sales Coaching training delivered great suggestions and techniques to enable sales managers to get the best out of their teams. A challenge is to imbed the tools and disciplines into our daily routine and an important step starts with the coaching and accountability sessions. We’ve seen a boost in activity following the training from both coaches, in putting the processes in place, and from the sales team in preparing their account plans."

- Gavin Jackson, Head of Sales, Toyota Fleet Management

Experience Success Like Our Clients

Agilysys doubles win rate and grows sales significantly.

When Agilysys needed to create a unified sales management and coaching system, establish a cohesive sales process, and give team members the skills and tools to drive sales, they connected with RAIN Group.

They were able to:

  • Increase sales bookings by 63%
  • Double large deal wins
  • Increase number of sellers hitting quota from 30% to 65%
  • Improve sales cycle time by 20%

Click here to read the full case study. >>

Select Clients

Chatham Financial

Take the first step to learn how sales coach training can help you transform the results of your sales team and improve overall sales performance.