Overview
For Your Objective
For Sales Professionals
For Sales Managers
By Type
By Topic
Overview
Sales Training Sales Consulting Sales Coaching Subscription-Based Sales Training RAIN Group Self-Study+ Sales AssessmentFor Your Objective
Fill the Pipeline Lead Sales Conversations Transition to Insight-based Selling Increase Win Rate Succeed Selling Virtually Win Major Opportunities Develop Sales Managers Coach Sales Reps Grow Your Accounts Improve Sales Margins Increase Sales Productivity Reach Executive-Level Buyers Full Sales Training CurriculumFor Sales Professionals
Consultative Selling Insight Selling Strategic/Key Account Management Sales Prospecting Winning Major Sales Sales Negotiation Productivity Virtual Selling Selling to Senior ExecutivesFor Sales Managers
Sales Management Sales Coaching Productivity Coaching for Action & AccountabilityOur Approach
Sales Transformation Revolutionizing Training Delivery Assess Your Team Virtual Training Sales Training Reinforcement Train the Trainer Online Training for Individuals & Small TeamsBy Type
Blog White Papers Research Books Sales Tools Videos Webinars Assess Your Sales Skills Online Training for IndividualsBy Topic
Consultative Selling Insight Selling Productivity Opportunity Management Sales Management Sales Negotiation Sales Prospecting Strategic Account Management Virtual Selling Sales TrainingCompanies spend billions of dollars on sales training each year, yet nearly 90% of sales training programs fail to have any long-term impact.
It doesn’t have to happen to you.
Watch the video to the right to learn more about how RAIN Group works with you to transform your team and achieve sales results.
Sales training isn't an event—it's an ongoing process to improve skills, knowledge, and results. At RAIN Group, we take a unique approach to driving change through training called Execution Assurance, using our Craft, Deliver, Enable process.
You need training that drives business results.
You need modern and effective training built for adult learners.
You need support for sellers and continuous improvement.
We've taken our suite of sales training programs and broken them down into a rich and deep library of distinct, portable, modular blocks of learning that cover specific skills sellers, account managers, and sales managers need to master.
Each module is designed to maximize learning outcomes and engage the modern learner. Our approach includes:
Curriculum, content, and cohorts are tailored to your world, making training relevant and teaching sellers your way of selling.
Micro learning, short videos, and interactive exercises allow participants to learn key concepts before classroom sessions.
Focus on practice, application, and feedback. Sessions are highly interactive and collaborative, leading to an exceptional learner experience.
Occurring between sessions, sellers apply new skills to real-life sales situations building confidence week by week.
Sellers refine skills, receive direct feedback, and are held accountable for implementing them on-the-job.
Learning is reinforced over time with job aids and tools, videos, scenarios, and coaching to make sure skills are learned and applied.
Post-program Coaching for Action and Accountability ensures learning sticks and behavior change is long-lasting.
Keep your sales training capabilities in-house. We’ll certify your delivery staff to deliver training on an ongoing basis.
Embed a robust sales method with access to our world-class training and education system at the lowest total cost of ownership.
Each modular block is a self-contained topic that includes pre-work, a classroom session, application assignments, and application coaching. Modules are built to ensure the training sticks, behaviors change, and results are realized.
Pre-work is delivered via micro learning, video, and exercises that allow participants to learn key concepts prior to classroom sessions.
Highly interactive and collaborative classroom sessions, delivered virtually or in person, focus on practice, application, and feedback.
Micro learning and videos drive post-session reinforcement. Application Assignments allow sellers to apply new skills to live sales situations.
Between sessions, Application Coaching helps sellers refine skills and build confidence while being held accountable for on-the-job implementation.
Pre-work is delivered via micro learning, video, and exercises that allow participants to learn key concepts prior to classroom sessions.
Between sessions, Application Coaching helps sellers refine skills and build confidence while being held accountable for on-the-job implementation.
Highly interactive and collaborative classroom sessions, delivered virtually or in person, focus on practice, application, and feedback.
Micro learning and videos drive post-session reinforcement. Application Assignments allow sellers to apply new skills to live sales situations.
After the curriculum is delivered, sellers are coached and held accountable for applying new skills and making new behaviors permanent through our Execution Assurance process.
From filling the pipeline and consultative selling to selling virtually, growing accounts, negotiation, and sales management and coaching, we have the suite of sales training programs your team needs to reach top performance.
Training modalities include:
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RAIN Group has partnered with Allego to offer clients an AI-driven sales enablement platform that accelerates performance, ensuring sellers have the skills, knowledge, and content they need to drive results. Learn more. east
RAIN Group provided an exceptional and leading-edge virtual learning experience for our national sales channel. We were struggling with a geographically dispersed sales team that was time poor and had found that self-directed e-learning did not give us the same benefits as pre-set, collaborative learning sessions that the channel was used to in traditional classroom training. RAIN Group’s response to our challenge was exceptional; they conceived, designed and deployed a best-in-class Virtual Sales Academy using a mixture of virtual live delivery, interactive digital reinforcement, and eLearning, and it proved to be a great success. I would not hesitate to recommend RAIN Group as a partner to deliver sales capability uplift to a remote and dispersed sales team.
When the world went virtual, many organizations struggled to deliver impactful and engaging training and to equip their teams with the virtual selling skills needed to succeed.
But virtual—training and selling—is here to stay.
According to research from McKinsey & Company, NovoEd, and the RAIN Group Center for Sales Research, virtual is not only here to stay, but can also produce better outcomes.
Virtual training allows you to train a dispersed sales team, reduce seller time spent out of the field, use spaced repetition for better retention, and provide greater flexibility. It allows participants to go back and review materials, practice between sessions, and learn in the modality that suites them best.
At the same time, buyers prefer virtual sales interactions, which means sellers need to adjust how they sell in the new environment.
RAIN Group’s modular approach to training utilizes the latest learning technologies to deliver the most engaging and effective training, while also teaching your sellers the skills they need to succeed in a virtual setting.
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