// Solutions

Sales Training

Improve the sales skills of your team.

Companies spend billions of dollars on sales training each year, yet nearly 90% of sales training programs fail to have any long-term impact.

It doesn’t have to happen to you.

At RAIN Group, we don’t view sales training as an event, but an ongoing process to improve sales skills, knowledge, and results. Our educational system and execution assurance process drives real behavior change and unleashes sales potential. We take a blended approach to learning that includes assessment, program and tool customization, robust reinforcement, and coaching so skills stick and transfer on-the-job.

Choose a Transformational Experience

Our award-winning training will transform your sales results.


Much of your sales training success is determined before you begin. Set the table for success and ensure that you're teaching the right people the right things with the right tools to achieve the best results.


You need effective training built for adult learners. Programs, tools, and reinforcement are customized making training relevant and engaging for the greatest impact. Our facilitators average 4.8 on a 5-point scale for quality scores.  


Execution assurance through sales management and coaching is the key to unlocking behavior change and transformational results. We make sure training sticks, behaviors change, and learning gets applied on-the-job.

Sales Training Offerings

Key components of our sales training offerings include:

Sales Training

Sales Training Programs

Onsite workshops and training initiatives designed to transform seller behavior and results. Learn more.

Sales Training Reinforcement

Sales Training Reinforcement

Training is learned, practiced, and reinforced overtime for true behavior change to happen. Learn more.

Online sales training

Online Sales Training

Reinforce skills. Train a geographically-dispersed sales force. Improve new hire ramp-up. Our online learning programs cover topics critical for sales success. Learn more.

Sales training licensing

Total Access 

Embed a robust sales method with full access to RAIN Group's world-class content, training programs, and education system at the lowest total cost of ownership. Learn more.

Sales assessments

Sales Assessments

Identify strengths, weaknesses, and growth potential of your sales team and build a roadmap to top performance. Learn more.

Sales coaching

Sales Coaching

Sales coaching is key for execution assurance and true transformation. Learn more.

Get the Most Out of Your Sales Training


of companies do not believe they have effective sales training.


of companies do not agree they have a good investment in sales training.


Elite Performers are 3.6X more likely than The Rest to have effective sales training.

According to our Top-Performing Sales Organization research, Elite Performers are 3.6X more likely than The Rest to say their sales training is extremely or very effective, and they make significantly higher investment in it. Across the board, we also found huge skill gaps between Elite Performers, Top Performers, and The Rest.

Indeed, few companies believe their sellers have the skills they need to find and win business consistently.

The companies that are able to do this see significantly higher win rates, revenue growth, and sales goal attainment. The data’s clear: sales training effectiveness and investment have a direct impact on overall sales success.

"We embarked on the sales transformation journey three years ago with RAIN Group and they guided us every step of the way. They fundamentally changed behaviors and the way we sell."

- Larry Gentry, President & CEO, cStor

Experience Success Like Our Clients

cStor improved gross profit margin on sales won by 12.2%.

cStor’s sales professionals were using an inconsistent sales approach focusing on features instead of desired outcomes. They engaged with RAIN Group and embarked on a multi-year improvement journey to provide sellers with a common sales methodology.

Through a mix of assessment, onsite workshops, reinforcement, and coaching cStor has been able to change behaviors and the way they sell. Results achieved, include:

  • Number of deals closed year-over year improved by 15.2%
  • Gross profit margins on sales won improved by 12.2% as sellers focused on rational and emotional business outcomes as opposed to features and benefits
  • Reduced average days to close by 10.4%
  • Results were so strong the program won a Stevie Award for Sales Training Program of the Year

Click here to read the full case study. >>

Select Clients


Take the first step to learn how RAIN Group sales training can help you improve the sales skills of your team and transform your sales results.