Companies spend billions of dollars on sales training each year, yet nearly 90% of sales training programs fail to have any long-term impact.
It doesn’t have to happen to you.
At RAIN Group, we don’t view sales training as an event, but an ongoing process to improve sales skills, knowledge, and results. Our educational system and execution assurance process drives real behavior change and unleashes sales potential. We take a blended approach to learning that includes in-person and virtual instructor-led training, assessment, program and tool customization, robust reinforcement, and coaching so skills stick and transfer on-the-job.
Our award-winning training, delivered in-person and virtually, will transform your sales results.
Much of your sales training success is determined before you begin. Set the table for success and ensure that you're teaching the right people the right things with the right tools to achieve the best results.
You need effective training built for adult learners. Programs, tools, and reinforcement are customized making training relevant and engaging for the greatest impact. Our facilitators average 4.8 on a 5-point scale for quality scores.
Execution assurance through sales management and coaching is the key to unlocking behavior change and transformational results. We make sure training sticks, behaviors change, and learning gets applied on-the-job.
Key components of our sales training offerings include:
of companies do not believe they have effective sales training.
of companies do not agree they have a good investment in sales training.
Elite Performers are 3.6X more likely than The Rest to have effective sales training.
According to our Top-Performing Sales Organization research, Elite Performers are 3.6X more likely than The Rest to say their sales training is extremely or very effective, and they make significantly higher investment in it. Across the board, we also found huge skill gaps between Elite Performers, Top Performers, and The Rest.
Indeed, few companies believe their sellers have the skills they need to find and win business consistently.
The companies that are able to do this see significantly higher win rates, revenue growth, and sales goal attainment. The data’s clear: sales training effectiveness and investment have a direct impact on overall sales success.
cStor’s sales professionals were using an inconsistent sales approach focusing on features instead of desired outcomes. They engaged with RAIN Group and embarked on a multi-year improvement journey to provide sellers with a common sales methodology.
Through a mix of assessment, onsite workshops, reinforcement, and coaching cStor has been able to change behaviors and the way they sell. Results achieved, include: