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// Solutions

Sales Transformation

Drive change and results through award-winning sales training.

Companies spend billions of dollars on sales training each year, yet nearly 90% of sales training programs fail to have any long-term impact.

It doesn’t have to happen to you.

Watch the video to the right to learn more about how RAIN Group works with you to transform your team and achieve sales results. 

Training Sticks, Behaviors Change, Results Realized

Sales training isn't an event—it's an ongoing process to improve skills, knowledge, and results. At RAIN Group, we take a unique approach to driving change through training called Execution Assurance, using our Craft, Deliver, Enable process.

Craft
Deliver
Enable

You need training that drives business results.

You need modern and effective training built for adult learners.

You need support for sellers and continuous improvement.

CDE-Framework

With Execution Assurance, training is adopted, change happens, and business results get delivered. 


Modern, Modular, Multi-Modal Training

We've taken our suite of sales training programs and broken them down into a rich and deep library of distinct, portable, modular blocks of learning that cover specific skills sellers, account managers, and sales managers need to master. 

Each module is designed to maximize learning outcomes and engage the modern learner. Our approach includes:

Modular Curriculum Design

Modular Curriculum Design

Modular approach to curriculum design with the building blocks of sales content your team needs to succeed.

Sales Training Tailored to Your World

Tailored to Your World

Curriculum, content, and cohorts are tailored to your world, making training relevant and teaching sellers your way of selling.

Pre-work Videos and Assignments

Pre-work Videos and Assignments

Micro learning, short videos, and interactive exercises allow participants to learn key concepts before classroom sessions.

Virtual or In-Person Classroom Sessions

Virtual or In-Person Classroom Sessions

Focus on practice, application, and feedback. Sessions are highly interactive and collaborative, leading to an exceptional learner experience.

Application Assignments

Application Assignments

Occurring between sessions, sellers apply new skills to real-life sales situations building confidence week by week.

Application Coaching

Application Coaching

Sellers refine skills, receive direct feedback, and are held accountable for implementing them on-the-job.

Training Reinforcement

Reinforcement

Learning is reinforced over time with job aids and tools, videos, scenarios, and coaching to make sure skills are learned and applied.

90-Day Coaching

90-Day Coaching

Post-program Coaching for Action and Accountability ensures learning sticks and behavior change is long-lasting.

Train the Trainer

Train-the-Trainer

Keep your sales training capabilities in-house. We’ll certify your delivery staff to deliver training on an ongoing basis.

total-access

Total Access

Embed a robust sales method with access to our world-class training and education system at the lowest total cost of ownership.

Training Built for the Adult Learner

Each modular block is a self-contained topic that includes pre-work, a classroom session, application assignments, and application coaching. Modules are built to ensure the training sticks, behaviors change, and results are realized.
whats_in_a_module_mobile

1. Learn

Pre-work is delivered via micro learning, video, and exercises that allow participants to learn key concepts prior to classroom sessions.

2. Collaborate & Practice

Highly interactive and collaborative classroom sessions, delivered virtually or in person, focus on practice, application, and feedback.

3. Reinforce & Apply

Micro learning and videos drive post-session reinforcement. Application Assignments allow sellers to apply new skills to live sales situations.

4. Refine

Between sessions, Application Coaching helps sellers refine skills and build confidence while being held accountable for on-the-job implementation.

1. Learn

Pre-work is delivered via micro learning, video, and exercises that allow participants to learn key concepts prior to classroom sessions.

4. Refine

Between sessions, Application Coaching helps sellers refine skills and build confidence while being held accountable for on-the-job implementation.

whats_in_a_module

2. Collaborate & Practice

Highly interactive and collaborative classroom sessions, delivered virtually or in person, focus on practice, application, and feedback.

3. Reinforce & Apply

Micro learning and videos drive post-session reinforcement. Application Assignments allow sellers to apply new skills to live sales situations.

After the curriculum is delivered, sellers are coached and held accountable for applying new skills and making new behaviors permanent through our Execution Assurance process.

Expertise Across the Sales Cycle Delivered How You Need It

From filling the pipeline and consultative selling to selling virtually, growing accounts, negotiation, and sales management and coaching, we have the suite of sales training programs your team needs to reach top performance.

Training modalities include:

onsite_training

Onsite Instructor-Led Training

virtual_training

Virtual Instructor-Led Training

hybrid_sales_training

Hybrid Training

self-study_sales_training

Self-Study+

Hosted by

Allego

RAIN Group has partnered with Allego to offer clients an AI-driven sales enablement platform that accelerates performance, ensuring sellers have the skills, knowledge, and content they need to drive results. Learn more. east

Quote

RAIN Group provided an exceptional and leading-edge virtual learning experience for our national sales channel. We were struggling with a geographically dispersed sales team that was time poor and had found that self-directed e-learning did not give us the same benefits as pre-set, collaborative learning sessions that the channel was used to in traditional classroom training. RAIN Group’s response to our challenge was exceptional; they conceived, designed and deployed a best-in-class Virtual Sales Academy using a mixture of virtual live delivery, interactive digital reinforcement, and eLearning, and it proved to be a great success. I would not hesitate to recommend RAIN Group as a partner to deliver sales capability uplift to a remote and dispersed sales team.

James Hourigan, National Sales Director, Optus SMB

Virtual Is the New Normal

When the world went virtual, many organizations struggled to deliver impactful and engaging training and to equip their teams with the virtual selling skills needed to succeed.

But virtual—training and selling—is here to stay.

83%
of companies don't have effective sales training.
80%
of L&D leaders agree virtual training produces better outcomes.
80%
of B2B decision-makers expect the sales model changes to stay.

According to research from McKinsey & Company, NovoEd, and the RAIN Group Center for Sales Research, virtual is not only here to stay, but can also produce better outcomes.

Virtual training allows you to train a dispersed sales team, reduce seller time spent out of the field, use spaced repetition for better retention, and provide greater flexibility. It allows participants to go back and review materials, practice between sessions, and learn in the modality that suites them best.

At the same time, buyers prefer virtual sales interactions, which means sellers need to adjust how they sell in the new environment.

RAIN Group’s modular approach to training utilizes the latest learning technologies to deliver the most engaging and effective training, while also teaching your sellers the skills they need to succeed in a virtual setting.

Award-Winning Results

Selling Power Top Sales Training Company 2025
Top Sales Training Company 2025
2022 Bronze: Brandon Hall Group Sales Performance
2024 Gold Stevie Award: Sales Training Practice of the Year
Selling Power Top Virtual Sales Training 2024
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Drive Transformational Change through Training

Learn how RAIN Group’s approach to sales training and behavior change can transform your sales results.


Drive Change through Training

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