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Sales Training

Improve the sales skills of your team.

Companies spend billions of dollars on sales training each year, yet nearly 90% of sales training programs fail to have any long-term impact.

It doesn’t have to happen to you.

At RAIN Group, we don’t view sales training as an event, but an ongoing process to improve sales skills, knowledge, and results. Our educational system and execution assurance process drives real behavior change and unleashes sales potential. We take a blended approach to learning that includes in-person and virtual instructor-led training, assessment, program and tool customization, robust reinforcement, and coaching so skills stick and transfer on-the-job.

Choose a Transformational Experience

Our award-winning training, delivered in-person and virtually, will transform your sales results.


Much of your sales training success is determined before you begin. Set the table for success and ensure that you're teaching the right people the right things with the right tools to achieve the best results.


You need effective training built for adult learners. Programs, tools, and reinforcement are customized making training relevant and engaging for the greatest impact. Our facilitators average 4.8 on a 5-point scale for quality scores.  


Execution assurance through sales management and coaching is the key to unlocking behavior change and transformational results. We make sure training sticks, behaviors change, and learning gets applied on-the-job.

Sales Training Offerings

Key components of our sales training offerings include:

Sales Training

Sales Training Programs

Award-winning sales training programs cover every stage of the sales process. Learn more.

Sales Training Reinforcement

Sales Training Reinforcement

Training is learned, practiced, and reinforced overtime for true behavior change to happen. Learn more.

Online sales training

Online Sales Training

Reinforce skills. Train a geographically-dispersed sales force. Improve new hire ramp-up. Our online learning programs cover topics critical for sales success. Learn more.

Sales training licensing

RAIN Group Total Access® 

Embed a robust sales method with full access to RAIN Group's world-class IP and education system. Learn more.

Sales assessments

Sales Assessments

Identify strengths, weaknesses, and growth potential of your sales team and build a roadmap to top performance. Learn more.

Sales coaching

Execution Assurance Coaching

Accelerate your results with our 90-day execution assurance process—the key to ensuring sellers are held accountable, change happens, and training generates maximum ROI.



Virtual Instructor-Led Training

Train a remote and dispersed sales team with vILT sessions that are highly interactive, engaging, and impactful. 


Train the Trainer

Keep your sales training capabilities in-house. We’ll certify your delivery staff so you can deliver training on an ongoing basis.

Get the Most Out of Your Sales Training


of companies do not believe they have effective sales training.


of companies do not agree they have a good investment in sales training.


Elite Performers are 3.6X more likely than The Rest to have effective sales training.

According to our Top-Performing Sales Organization research, Elite Performers are 3.6X more likely than The Rest to say their sales training is extremely or very effective, and they make significantly higher investment in it. Across the board, we also found huge skill gaps between Elite Performers, Top Performers, and The Rest.

Indeed, few companies believe their sellers have the skills they need to find and win business consistently.

The companies that are able to do this see significantly higher win rates, revenue growth, and sales goal attainment. The data’s clear: sales training effectiveness and investment have a direct impact on overall sales success.

"RAIN Group provided an exceptional and leading-edge virtual learning experience for our national sales channel. We were struggling with a geographically dispersed sales team that were time poor and had found that self-directed eLearning did not give us the same benefits as pre-set, collaborative learning sessions that sellers were used to in traditional classroom training. RAIN Group’s response to our challenge was exceptional; they conceived, designed, and deployed a best-in-class Virtual Sales Academy covering 20 different sales competencies in 90-minute virtual sessions over a 12-month rolling calendar. The Academy used a mixture of virtual classroom live delivery, interactive digital reinforcement, and eLearning, and proved to be a great success. I would not hesitate to recommend RAIN Group as a partner to deliver sales capability uplift to a remote and dispersed sales team."

- James Hourigan, National Sales Director, Optus SMB

Experience Success Like Our Clients

cStor improved gross profit margin on sales won by 12.2%.

cStor’s sales professionals were using an inconsistent sales approach focusing on features instead of desired outcomes. They engaged with RAIN Group and embarked on a multi-year improvement journey to provide sellers with a common sales methodology.

Through a mix of assessment, onsite workshops, reinforcement, and coaching cStor has been able to change behaviors and the way they sell. Results achieved, include:

  • Number of deals closed year-over year improved by 15.2%
  • Gross profit margins on sales won improved by 12.2% as sellers focused on rational and emotional business outcomes as opposed to features and benefits
  • Reduced average days to close by 10.4%
  • Results were so strong the program won a Stevie Award for Sales Training Program of the Year

Click here to read the full case study. >>

Select Clients


Take the first step to learn how RAIN Group sales training can help you improve the sales skills of your team and transform your sales results.