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Sales Training

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Improve the sales skills of your team.

Companies spend billions of dollars on sales training each year, yet nearly 90% of sales training programs fail to have any long-term impact.

It doesn’t have to happen to you.

At RAIN Group, we don’t view sales training as an event, but an ongoing process to improve sales skills, knowledge, and results. Our educational system drives real behavior change and unleashes sales potential. We take a blended approach to learning that includes assessment, program and tool customization, robust reinforcement, and coaching so skills stick and transfer on-the-job.

Craft Powerful Training

Craft Powerful Training

Much of the success you have with sales training is determined before you even begin. We set the table for success and ensure that you’re teaching the right people the right things to achieve your specific goals.

Customize Delivery for the Greatest Impact

Customize Delivery for the Greatest Impact

We deliver effective training built for adult learners. We customize training programs and tools based on your industry, markets, goals, and the skills your team needs to develop for the greatest success.

Enable Sellers to Succeed

Enable Sellers to Succeed

From ongoing reinforcement to sales playbook development to coaching, we make sure training sticks, behaviors change, and learning gets applied on-the-job. Our education system delivers 94% engagement.

Sales Training Offerings

Key components of our sales training offerings include:

Get the Most Out of Your Sales Training


of companies do not believe they have effective sales training.


of companies do not agree they have a good investment in sales training.


Elite Performers are 3.6X more likely than The Rest to have effective sales training.

According to our Top-Performing Sales Organization research, Elite Performers are 3.6X more likely than The Rest to say their sales training is extremely or very effective, and they make significantly higher investment in it. Across the board, we also found huge skill gaps between Elite Performers, Top Performers, and The Rest.

Indeed, few companies believe their sellers have the skills they need to find and win business consistently.

The companies that are able to do this see significantly higher win rates, revenue growth, and sales goal attainment. The data’s clear: sales training effectiveness and investment have a direct impact on overall sales success.

"With RAIN Group’s help, we have transformed our sales organization into an engine for company growth! Business development activity and results immediately improved after the training. Now it has been many months since the initial training, and we are seeing continued improvement with sales up 31%. RAIN Group continues to help us make the right moves and continues reinforcement training activities, and things just get stronger. A true change agent, they are a big part of our success."

- Frank Hernandez, Director of Marketing, Modern Postcard

How We're Different

Sales Training Meets Sales Enablement

Sales Training Meets Sales Enablement

While typical sales training is focused on a classroom event, we have a complete learning system that ensures skills are learned and applied on-the-job, enabling sellers to succeed.

Focused on Behavior Change

Focused on Behavior Change

Behavior change is our focus; training and consulting are the delivery mechanisms. We don't just focus on quality deliver, we help you achieve lasting impact. 

Achieve Top Performance

Achieve Top

While typical training promises developing sales skills, we help your sellers achieve top performance. We know what today's sales winners do and will teach your team how to suceed.

3 Great Ways to Learn More

World Class Sales Training

World-Class Sales

Drive real behavior change and results. Download our free report and learn how to build your own sales university.


Client Success Story

30% Increase in Conversion Rates from Sales Training

Learn how RAIN Group helped Bright Horizons boost enrollment by 30% due to implementing a sales training and education system.


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Improve the Sales Skills of Your Team

Take the first step to learn more about how RAIN Group sales training can help you improve the results of your team.  


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