Improve Sales Skills with Sales Training

Companies spend billions of dollars on sales training each year, yet nearly 90% of sales training programs fail to have any long-term impact.

It doesn’t have to happen to you.

At RAIN Group, we don’t view sales training as an event, but an ongoing process to improve sales skills, knowledge, and results. Our educational system and execution assurance process drives real behavior change and unleashes sales potential. We take a blended approach to learning that includes assessment, program and tool customization, robust reinforcement, and coaching so skills stick and transfer on-the-job.

According to our Top-Performing Sales Organization research, Elite Performers are 3.6X more likely than The Rest to say their sales training is extremely or very effective, and they make significantly higher investment in it. Across the board, we also found huge skill gaps between Elite Performers, Top Performers, and The Rest.

Indeed, few companies believe their sellers have the skills they need to find and win business consistently.

The companies that are able to do this see significantly higher win rates, revenue growth, and sales goal attainment. The data’s clear: sales training effectiveness and investment have a direct impact on overall sales success.

cStor improved gross profit margin on sales won by 12.2%.

cStor’s sales professionals were using an inconsistent sales approach focusing on features instead of desired outcomes. They engaged with RAIN Group and embarked on a multi-year improvement journey to provide sellers with a common sales methodology.

Through a mix of assessment, onsite workshops, reinforcement, and coaching cStor has been able to change behaviors and the way they sell. Results achieved, include:

Number of deals closed year-over year improved by 15.2%
Gross profit margins on sales won improved by 12.2% as sellers focused on rational and emotional business outcomes as opposed to features and benefits
Reduced average days to close by 10.4%
Results were so strong the program won a Stevie Award for Sales Training Program of the Year

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