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Infographic: 10 Essential Selling Skills


In What Sales Winners Do Differently, we studied over 700 purchases from the perspective of business-to-business buyers to find out what really happened in their buying experiences.

In our research, we looked at the factors that most separate sales winners from second-place finishers. These are the essential selling skills you need to find yourself in the winner's circle.

 

The 10 Essential Selling Skills

 

  1. Educated me with new ideas or perspectives
  2. Collaborated with me
  3. Persuaded me we would achieve results
  4. Listened to me
  5. Understood my needs
  1. Helped me avoid potential pitfalls
  2. Crafted a compelling solution
  3. Depicted purchasing process accurately
  4. Connected with me personally
  5. Overall value from the company is superior to other options

 

In the infographic, we share what you need to do to master each of these essential selling skills and boost your sales success.


Do you want more tips, scenarios, and examples that will help ensure you're interacting with buyers the way they want? Download our Success Guide for Maximizing B2B Sales.

Additional Reading
5 Sales Strategies for When Buyers Go Cold

By: Mike Schultz and Jason Murray

After three months of talking and promises of moving forward, your fully qualified, enthusiastic champion is ready to pull the trigger. You send them a proposal and…silence.

How to Maximize Prices and Improve Margins

With increased product and service commoditization, sellers in almost every industry complain about price pressure and shrinking margins.

At the same time, there are some sellers and sales organizations who are consistently winning sales against lower-priced competitors and growing their margins.

On-Demand Webinar: Secrets to Selling with Value

Value add. Sell on value. Differentiation through value. Create value. Be of value.

Everywhere you look, sales experts and pundits are talking about the importance of value in sales. And they're right.

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