Companies spend billions of dollars on sales training each year, yet nearly 90% of sales training programs fail to have any long-term impact.
It doesn’t have to happen to you.
At RAIN Group, we don’t view sales training as an event, but an ongoing process to improve sales skills, knowledge, and results. Our educational system drives real behavior change and unleashes sales potential. We take a blended approach to learning that includes assessment, program and tool customization, robust reinforcement, and coaching so skills stick and transfer on-the-job.
Much of the success you have with sales training is determined before you even begin. We set the table for success and ensure that you’re teaching the right people the right things to achieve your specific goals.
We deliver effective training built for adult learners. We customize training programs and tools based on your industry, markets, goals, and the skills your team needs to develop for the greatest success.
From ongoing reinforcement to sales playbook development to coaching, we make sure training sticks, behaviors change, and learning gets applied on-the-job. Our education system delivers 94% engagement.
of companies do not believe they have effective sales training.
of companies do not agree they have a good investment in sales training.
Elite Performers are 3.6X more likely than The Rest to have effective sales training.
According to our Top-Performing Sales Organization research, Elite Performers are 3.6X more likely than The Rest to say their sales training is extremely or very effective, and they make significantly higher investment in it. Across the board, we also found huge skill gaps between Elite Performers, Top Performers, and The Rest.
Indeed, few companies believe their sellers have the skills they need to find and win business consistently.
The companies that are able to do this see significantly higher win rates, revenue growth, and sales goal attainment. The data’s clear: sales training effectiveness and investment have a direct impact on overall sales success.
While typical sales training is focused on a classroom event, we have a complete learning system that ensures skills are learned and applied on-the-job, enabling sellers to succeed.
Behavior change is our focus; training and consulting are the delivery mechanisms. We don't just focus on quality deliver, we help you achieve lasting impact.
While typical training promises developing sales skills, we help your sellers achieve top performance. We know what today's sales winners do and will teach your team how to suceed.