5 Keys to Successful Sales Coaching
By Mike Schultz

coach

More than ever, sales teams are struggling with unqualified leads, missed sales goals, and lost opportunities. Increasingly, company and sales leaders are turning to coaching as a solution.

And, why not? Executive and personal-effectiveness coaching have historically yielded great results. According to the International Coach Federation, the average company can expect a return of 7 times the initial investment in coaching.*

Shouldn’t the same be expected from sales coaching?

Yes. Even more. But both the approach to sales coaching, and the results, are pretty erratic.

What we commonly see are sales managers and leaders who:

  • Don’t have time to coach
  • Aren’t sure what sales coaches are supposed to do
  • Don’t have access to the tools and resources that can help them get the most of coaching
  • Don’t establish consistent rhythm of coaching conversations
  • Can’t lead a great coaching conversation

The best sales coaches—the ones who get it right—play the following 5 specific roles in the sales coaching process...

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Building Business Relationships: It's Not Stalking If You Do It Right
By John Doerr

binoculars

Ask a group of professional services providers how much of their business comes from existing clients and the answers usually will be 60%, 70%, 80%, or even more. Then ask them how much time they put into nurturing those same clients and the answers will be a little, not much, or none. Finally, ask why they spend so little time building relationships when there is potential for so much new business and the answers will be:

"Don't want to be a pest."

"Don’t have the time."

"I am not sure what to do to keep in touch."

"I feel like a stalker."

Obviously, doing great work is the first step in keeping in the best graces of your clients. But client loyalty can be fleeting and is not something you should take for granted...

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Infographic: 5 Roles of a Successful Sales Coach

5 roles

Sales coaching has become a hot topic in business as more and more companies see a significant return on investment. However, where executive coaching and personal-effectiveness coaching yield positive results, sales coaching lags behind. Whether it's a lack of time, inconsistent coaching conversations, unavailability of tools and resources to succeed, or weak coaching skills, sales managers and leaders simply aren't producing strong results.

Over the years, and through our own RAIN Sales Coaching program, we've learned there are three critical components to sales coaching success. A sales coach must:

•  Play the five roles in the coaching process

•  Establish a regular rhythm and frequency to the coaching process

•  Lead masterful coaching conversations

This infographic briefly covers the five roles of a sales coach. Feel free to print it, use it as a reference, and share it with your teams...

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5 Sales Coaching Myths We Can All Safely Ignore
By Ago Cluytens

coaching

Sales coaching—working one-on-one or in small groups with firms and individuals in a highly focused manner to help them increase effectiveness, revenues, and sales—is a large part of what I do on a day-to-day basis.

Done right, it’s one of the most powerful, impactful ways to increase revenue and boost individual or group performance.

I love the work. It allows me to make a real difference, work with driven, motivated professionals, and see them grow and expand their abilities in the process. I also love it because it is one of the most direct ways in which I can demonstrate the full impact of what I do to a new (or existing) client.

Clients are often surprised by the effect of sales coaching, both in terms of “hard numbers,” as well as the changes they see in the people being coached...

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Sales Planning Tool for Maximizing Account Growth
By Mike Schultz
Effectiveness of process to evaluate additional
areas of value we can bring to strategic accounts.
value

In our Benchmark Report on High Performance in Strategic Account Management research study, we learned that high performers—those companies that had much greater revenue and profit growth in their strategic accounts than the rest—were 2.8 times more likely to have an effective process for planning ways to add value to accounts.

If you want to increase revenue in your accounts, the first thing you need to do is—you guessed it!—make it a standard, formal part of your process. Once you get the right members of the team together, you can explore ways to have the greatest impact on your client through additional product and service offerings.

But simply having these meetings isn't enough. Four common problems crop up, all of which can be aided with the help of the right sales planning tool...

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