Each year, our goal for the RAIN Group Sales Blog is to provide you with research, ideas, and insight to help you unleash your sales potential.
From regular blog posts to new white papers, ebooks, webinars, and research, we have, and will continue to release valuable insight on what you as a seller can do to set yourself apart from the rest.
In case you missed some of our new sales content this year, we've compiled a list of our top 10 most popular content pieces from 2017 that will guide you on your path towards sales success.
Our Most Popular Content from 2017
Blog Post: 5 Sales Training Ideas to Improve Results (and Sustain Them)
Sales training is a change initiative. Going through a single class in two days does not change the way sellers sell. Change happens over time, once sellers get back to work and start implementing newly learned skills. For a successful training initiative, you need to support this change. Here are 5 sales training ideas to help you do just that.
Blog Post: 4 Categories of TIME—How to Get More Done Every Day
Too many time-management systems focus too deeply on the activity level—what to do first, what to do next, what the priority order is—without paying enough attention to the bigger picture. The bigger picture starts with understanding how you spend your time, and then considering how you want to spend your time. In this article, we introduce the 4 categories of time, and how you can get more done every day by changing how you spend your time in each category.
Blog Post: 5 Sales Strategies for When Buyers Go Cold
If you have buyers that haven't responded, you either want them back in the pipeline or out. Pipelines filled with unresponsive buyers frustrate sellers, and kill time and success. You are looking to hear "no" as much as you are "I'm back" so you can focus your time and energy on other things. Here are 5 approaches to consider when you stop hearing from buyers.
Infographic: 5 Sales Skills to Differentiate Your Team
Blog Post: 6 Strategic Account Management Roles Every Company Needs to Know About
Ask leaders at companies how much more they believe they could be selling to their strategic accounts and you don't hear 5%, 10%, or 20%. It's usually more like, "We should be selling 2 times…3 times…even more." Ask what's in their way and you'll often get this answer, "Our strategic account managers just aren't doing what they need to do to penetrate the account, cross-sell, and keep the competition out so we can truly grow our accounts to their potential." Here are six distinct roles that must be played in an organization for strategic account management initiatives to deliver at peak potential.
Blog Post: How to Clear Your Pipeline of Dead Wood
Too many sellers have lots of opportunities in their pipelines that shouldn't be there. Neither managers nor sellers want mirage pipelines with visions of promised lands that simply aren't there. Here are 4 tips you can use to clean up your pipeline.
Blog Post: 5 Key Influences on Sales Motivation
Having a highly-motivated sales team is essential if you want to see consistent sales results. As you think about the motivation of your sellers, don't think just about money as a motivator. Consider these 5 key influences on sales motivation and how you're doing in each area.
Infographic: 9 Ways to Crush Your Sales Goals in 2018
New Research: The Value-Driving Difference
Ask someone in the presence of other people if their organization drives value for their customers, and they'll say yes. Ask them confidentially in a research study, and you'll get a wholly different answer. Everyone says value makes a difference in sales and business results. Indeed, the most successful sellers and sales organizations focus on value. If you want to know what driving value really looks like in an organization, and specifically how you can drive value in your own, this research report is a must read.
Ebook and Webinar: 6 Essential Rules of Sales Negotiation
We hope that you enjoy this content, and that it helps you on the way to achieving your sales goals. We look forward to bringing you much more this year, so stay tuned.