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RAIN Group's Best of 2017

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Written by Erica Schultz
Chief Marketing Officer, RAIN Group

Each year, our goal for the RAIN Group Sales Blog is to provide you with research, ideas, and insight to help you unleash your sales potential.

From regular blog posts to new white papers, ebooks, webinars, and research, we have, and will continue to release valuable insight on what you as a seller can do to set yourself apart from the rest.

In case you missed some of our new sales content this year, we've compiled a list of our top 10 most popular content pieces from 2017 that will guide you on your path towards sales success.

Our Most Popular Content from 2017

Blog Post: 5 Sales Training Ideas to Improve Results (and Sustain Them)
Sales training is a change initiative. Going through a single class in two days does not change the way sellers sell. Change happens over time, once sellers get back to work and start implementing newly learned skills. For a successful training initiative, you need to support this change. Here are 5 sales training ideas to help you do just that.

Blog Post: 7 Time Management Tips to Boost Your Productivity (And 
Too many time-management systems focus too deeply on the activity level—what to do first, what to do next, what the priority order is—without paying enough attention to the bigger picture. The bigger picture starts with understanding how you spend your time, and then considering how you want to spend your time. In this article, we introduce the 4 categories of time, and how you can get more done every day by changing how you spend your time in each category.

Blog Post: 5 Sales Strategies for When Buyers Go Cold
If you have buyers that haven't responded, you either want them back in the pipeline or out. Pipelines filled with unresponsive buyers frustrate sellers, and kill time and success. You are looking to hear "no" as much as you are "I'm back" so you can focus your time and energy on other things. Here are 5 approaches to consider when you stop hearing from buyers.

Click here to view the infographic.

Infographic: 5 Sales Skills to Differentiate Your Team
In our recent Top-Performing Sales Organization study, we were particularly interested in the sales skills that stood out when sellers not only met their goals, but also believed their goals were challenging. Based on our research findings, we were able to determine 5 sales skills sellers need to differentiate themselves from the competition and propel their success to the next level.

Blog Post:
6 Strategic Account Management Roles Every Company Needs to Know About
Ask leaders at companies how much more they believe they could be selling to their strategic accounts and you don't hear 5%, 10%, or 20%. It's usually more like, "We should be selling 2 times…3 times…even more." Ask what's in their way and you'll often get this answer, "Our strategic account managers just aren't doing what they need to do to penetrate the account, cross-sell, and keep the competition out so we can truly grow our accounts to their potential." Here are six distinct roles that must be played in an organization for strategic account management initiatives to deliver at peak potential.

Blog Post: How to Fill Your Sales Pipeline
To succeed in sales, you need a steady stream of fresh leads. Follow this four-step framework, and you can proactively fill your pipeline with more opportunities. You'll get advice for personalizing your outreach, delivering better value, and clearing your pipeline of dead wood. 

Blog Post: Key Influences on Sales Motivation
Having a highly-motivated sales team is essential if you want to see consistent sales results. As you think about the motivation of your sellers, don't think just about money as a motivator. Consider these key influences on sales motivation and how you're doing in each area.

Click here to view the infographic.

Infographic: 9 Ways to Crush Your Sales Goals
You hold the keys to your sales success. Competitors don’t win because their offerings are more impressive. They win because they deliver a superior sales experience. You can too. In this infographic, we share 9 ways—with data from the RAIN Group Center for Sales Research—you can crush your sales goals in 2018 and beyond.

New Research:
The Value-Driving Difference
Ask someone in the presence of other people if their organization drives value for their customers, and they'll say yes. Ask them confidentially in a research study, and you'll get a wholly different answer. Everyone says value makes a difference in sales and business results. Indeed, the most successful sellers and sales organizations focus on value. If you want to know what driving value really looks like in an organization, and specifically how you can drive value in your own, this research report is a must read.

Mastering Sales Negotiations Toolkit


Toolkit: Mastering Sales Negotiations

According to a recent study from the RAIN Group Center for Sales Research, 55% of leaders at companies don't believe their sellers have the negotiation skills needed to consistently win new business. In this ebook, we share the 6 Essential Rules of Sales Negotiation, a core framework that helps sellers achieve tremendous results with all types and sizes of sales negotiations. If you're looking to negotiate the best solutions, win sales at favorable pricing and terms, and enhance the strength of your relationships, these two pieces of content are essential.

We hope that you enjoy this content, and that it helps you on the way to achieving your sales goals. We look forward to bringing you much more this year, so stay tuned.


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Topics: Sales Performance Improvement