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AI Sales Coaching for the Next Generation of Performance

Turn learning into action, insight into improvement, and sellers into top performers with RAIN Sales AI.


Samples of statistics and interfaces for RAIN Conversation AI, RAIN Measure AI, and RAIN Planner AI

Modern sales training can’t stop at content delivery. To truly impact performance, sellers need realistic practice, personalized coaching, and visibility into how they’re improving.

RAIN Sales AI is that evolution.

Built on decades of research and experience, these tools accelerate skill development, streamline coaching, and deliver real-time performance insight—with AI that’s purpose-built for sales. 

Meet the RAIN Sales AI Suite

RAIN Sales AI is a suite of coaching and measurement tools built to elevate performance at every level. Each solution is native to our Catalyst enablement platform, empowering sales organizations to practice, improve, and measure what really matters.

RAIN Conversation AI

Practice real sales conversations with AI buyers modeled after your customers and prospects. From C-suite negotiations to complex discovery calls, sellers can sharpen their skills with unlimited, feedback-driven roleplays.

RAIN Conversation AI scores each conversation, revealing strengths, gaps, and progress by individual, team, and scenario. 


Call preview screen for RAIN Conversation AI

RAIN Planner AI

Give sellers real-time coaching on sales planners around opportunity pursuit, negotiation strategies, account growth, and more. Each planner is scored against your methodology and tied to a clear development path.


RAIN Planner AI dashboard screen and planner upload options

RAIN Measure AI

Track skill development, coaching impact, and execution trends across your sales force. With dashboards at the seller, manager, and org level, you’ll finally connect training to performance.


Seller statistics panels for RAIN Measure AI

Catalyst: The Platform Powering RAIN Sales AI

Overlapping images of contents of the Catalyst enablement platform.

Behind every AI-driven insight and coaching moment is Catalyst, our proprietary enablement platform built to deliver sales mastery at scale. 

  • RAIN Group's complete sales training library
  • Personalized development paths
  • Native AI integration
  • Real-time analytics for managers & leaders
  • Conversation roleplay simulation
  • Sales planner reviews

Smarter Coaching. Faster Results. Sales Readiness at Scale.

RAIN Sales AI solutions aren't just tools, they're growth engines for high-performing sales organizations. Integrated, intelligent, and impact-focused, they help your team develop skills faster, coach smarter, and deliver measurable business outcomes.  RAIN Sales AI delivers measurable performance growth—at scale. 
One system for practice, coaching, and management

One System for Practice, Coaching, and Management

Everything is connected—from roleplays to planner reviews to dashboards—so you can see how skills build over time and where to go next.
Customization That Reflects Your Sales Reality

Customization That Reflects Your Sales Reality

Every component, from the platform to AI personas to dashboards, are aligned to your methodology, industry, team structure, and brand.
Scale Development, Not Headcount

Scale Development, Not Headcount

Deliver coaching and reinforcement across your entire sales organization without adding resources or complexity. 
Accelerate Learning-to-Action

Accelerate Learning-to-Action

Instantly connect insights to learning moments, turning training into real behavior change.
Actionable Insights at Every Level

Actionable Insights at Every Level

Sellers know what to work on, managers know where to coach, and leaders know what’s working. 
Proven Frameworks, Not Generic Bots

Proven Frameworks, Not Generic Bots

Our AI is built on two decades of sales training  experience, trained on what actually drives deals forward. 

Quote

One of the toughest challenges in enablement is proving the impact of training—going from knowledge transfer to real application. We’ve always had to rely on manager observation or CRM activity to guess if it’s working. With this tool, we no longer need to depend on self-reporting or Salesforce data. It gives us direct evidence that sellers can execute, and we can finally draw a straight line from training to field performance.

Mike Blanchette, Vice President Global Sales Acceleration, Leading Data Resilience Company

Ready to Redefine Sales Training?

RAIN Sales AI empowers your team to develop critical sales skills faster, with greater precision, and at scale. From live conversation simulations to strategic plan evaluation and actionable dashboards, you get a complete system for building, reinforcing, and measuring sales excellence. Let’s talk about what it can do for your team. 


Laptop preview of RAIN Conversation AI call screen

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