Don't let sellers practice on your buyers.


RAIN Conversation AI gives your team a dedicated arena to practice real-world sales conversations with AI-powered buyer personas modeled on your actual prospects and customers. 


Woman practices AI-powered conversation simulation.

Reduce Risk in High-Stakes Sales Conversations

A single misstep with a CFO, a mishandled objection, or a missed opportunity to uncover a need can cost you the deal—and the relationship. Yet, too often, sellers only get real practice when it counts most: in front of your buyers.

RAIN Conversation AI changes that. From C-suite negotiations to complex discovery calls, sellers can refine their approach in a safe, scalable, and repeatable environment.

With unlimited roleplays, instant feedback, and development paths tied to your sales methodology, sellers prove they’re ready before they hit the front lines.

Download the overview to learn more. (PDF) east

Preview images of the AI conversation simulation on Catalyst enablement platform.

From Practice to Performance at Scale

RAIN Conversation AI is built to take sellers beyond knowledge acquisition to application through repetition. With realistic AI roleplays and personalized feedback tied to your sales methodology, your team gets the hands-on practice they need to master the moments that matter with buyers. 

Highly Tailored Buyer Scenarios

Highly Tailored Buyer Scenarios

Practice with AI personas modeled after your real buyers. Each scenario is built around the customers, challenges, and objections your sellers face each day. 

Measurable Skill Development

Measurable Skill Development

Track performance across individuals and teams to highlight trends, surface strengths and weaknesses, and reveal how training is translating to sales readiness. 

Targeted Skill Development

Targeted Skill Development

Focus simulations on the exact skills your sellers need to develop, like needs discovery, solution presentation, objection handling, negotiation, or selling to the C-suite. 

Advanced Grading Rubric

Advanced Grading Rubric

Your sales process isn’t generic, so evaluation shouldn't be either. Our grading rubric is fully customizable to reflect your methodology, terminology, and success criteria. 

Sales Methodology Alignment

Sales Methodology Alignment

Feedback is built on research-backed frameworks, so roleplays and evaluations reinforce the skills proven to drive sales success. Sellers do more than practice: they master the competencies that actually win deals. 

Seller-Driven Development

Seller-Driven Development

Sellers don’t need to wait for a manager to coach them or the next available calendar slot. They can engage simulations on-demand, build consistency in practice, and drive their own improvement over time. 

Unlimited Roleplay Access

Unlimited Roleplay Access

No credit caps. No usage limits. Sellers can practice anytime, as often as they need, building confidence and mastery without bottlenecks. 

Feedback that Fuels Growth

Feedback that Fuels Growth

Instantly connect insights to learning moments, turning training into real behavior change.

Sales Roleplays You Can Quantify AND Qualify

RAIN Conversation AI tracks more than activity—it measures real selling behavior. Simulation scoring and detailed analytics tell you exactly who’s progressing, what skills they're developing, and where to focus next. 

  • Performance Tracking: Measure seller progress with first attempt, best attempt, and average scores across key skills and conversation types.
  • Improvement Over Time: Track real gains at both the team and individual level with visualized deltas to see who's progressing and who needs support.
  • Skill-Specific Scoring: Assess specific, high-impact skills—like probing for strategic detail or positioning your new product messaging—with granular scoring aligned to your methodology.
  • Team Consistency Highlights: Uncover variation in skill proficiency across your team and focus coaching where it's needed most.
  • Efficiency Metrics: Track time in the tool, number of attempts to mastery, and ramp speed with precision.
  • Seller Scorecards and Leaderboards: Give sellers visibility into their progress and fuel motivation with scorecards, benchmarks, and leaderboards. 
Planner AI metrics
Planner AI Gap Creation
Measure AI efficiency panel

Real Conversations with Real Skill Growth and Real Results

conversation_ai_metrics

Sales training doesn’t drive ROI until it shows up in performance. But for years, sales leaders have had to rely on proxies like manager observation, CRM activity logs, and vague correlations between training and results.

RAIN Conversation AI allows you to draw a straight line from training to seller performance to measurable outcomes. Sellers demonstrate their ability to apply skills in realistic, high-stakes conversations, and you get the visibility to track who’s ready, where the gaps are, and how to accelerate improvement.

For sellers, it's about practice. For leaders, it’s about performance readiness you can measure.

Seller-Led Development Supported by Managers

Most sales managers were promoted because they could close deals, not because they know how to coach. And even when they want to help, coaching frequently devolves into pipeline reviews. Few managers have the tools, time, or training to deliver personalized, skill-focused development.

RAIN Conversation AI flips that dynamic.

Sellers take the lead in their own growth, engaging in on-demand simulations, reviewing feedback, and identifying skill gaps on their own. Instead of waiting for a manager to flag an issue, reps show up with performance data and say, “Here’s where I’m struggling—can we work on this?”

Meanwhile, managers finally get a clear view into seller readiness. They can focus their coaching where it matters most with sellers who are already invested in improving. The result: coaching that is strategic, focused, and effective.

Conversation AI empowers sellers to own their growth and gives managers the tools to support it.

Overlapping pages depicting feedback from a sales AI roleplay simulation.

6 Ways to Use Conversation AI

See Conversation AI for yourself and discover the potential of AI coaching at scale.

  1. Benchmark skills pre-learning, then assess improvement post-training.

  2. Reinforce skills between sessions as part of a learning journey.

  3. Provide ongoing practice, feedback, and certification after training.

  4. Sustain learning engagement and skill growth by releasing new personas quarterly.

  5. Validate messaging fluency for GTM launches or key sales initiatives.

  6. Help managers practice and improve their coaching conversations.

Book a Demo

FAQ

How customizable are the simulations?
RAIN Conversation AI is fully customizable to your industry, buyer roles, and sales scenarios, but you don’t have to figure it out alone. Our team works directly with you to build tailored simulations that align with your sales strategy and training priorities. We bring both the consulting expertise and technical support to make it seamless.
Does the platform integrate with our CRM or LMS?
External integrations are not available at this time. However, if you’re a RAIN Group customer, you’ll access RAIN Group’s AI sales tools and our sales training library from the same platform. This gives your sellers one centralized hub for learning, practice, and development.
What languages are supported?
RAIN Conversation AI supports simulations in nearly all major languages. The roleplays themselves are delivered in the seller’s native language, while the platform interface and feedback are in English.
How is our data protected?
RAIN Conversation AI is not trained on your input or seller conversations. Your data remains private and is never used to train the model. The platform is hosted and maintained by an ISO 27001 certified provider, ensuring enterprise-grade security and data governance.
Does this replace our sales trainers, managers, or enablement team?
Not at all. RAIN Conversation AI is designed to support and extend your coaching capabilities, not replace valued leaders. It gives sellers more reps, managers better data, and enablement teams a scalable way to reinforce skills between formal sessions. Your trainers and coaches remain essential—this just helps them focus where it matters most with visibility they’ve never had before.