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Complimentary White Paper

According to the International Coach Federation, the average company that invests in coaching sees a return of 700%*. With results like that, it’s no wonder organizations are hopping on the bandwagon and hoping to see the same results with sales coaching.

Unfortunately, with sales managers and leaders who lack the time, don’t have access to the best tools and resources, and don’t have the skills, sales coaching simply isn't yielding results for many companies.

In The 5 Roles of High-Performing Sales Coaches, Mike Schultz and John Doerr, Co-Presidents of RAIN Group and co-authors of Wall Street Journal bestseller Rainmaking Conversations, lay the foundation of a strong coaching program and share the five ways in which the best sales coaches help sellers transform sales performance and maximize success.

Specifically, you'll learn:

  • How sales coaching fits with popular forms of business coaching
  • The 5 key roles played by sales coaches
  • Why determining a seller’s motivation comes before setting goals and strategies
  • The importance of ownership and its role in gaining commitment from sellers
  • Why coaches who give direct advice and tell sellers what to do aren’t breaking the rules
  • The 3 critical components for sales coaching success

If your sales team is failing to fill the pipeline with qualified leads, frequently missing sales goals, or losing key opportunities, sales coaching could be the answer. Whether you have a coaching program in place or you’d like to implement one, this white paper explains how the top sales coaches achieve results.

Fill out the form to the right to get your free copy of The 5 Roles of High-Performing Sales Coaches.

* ICF, Association Resource Centre Inc. and PricewaterhouseCoopers LLP. ICF Global Coaching Client Study. 2009. http://icf.files.cms-plus.com/includes/media/docs/ExecutiveSummary.pdf.
5 Roles of High-Performing Sales Coaches

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