Industry: Data Management
Services: Assessments, Sales Training, Sales Coach Training
Founded in 2002, cStor helps companies strategize, create, and implement data center solutions that address business needs.
cStor's sales professionals were using an inconsistent sales approach, which focused on features instead of the customer's desired outcomes.
cStor engaged RAIN Group and embarked on a multi-year improvement journey to provide its sales professionals with a common sales methodology. RAIN Group:
Through RAIN Group’s training and ongoing coaching and reinforcement, cStor experienced wins in several areas.