The Sales Mastery Program

Objective: Lead masterful sales conversations. Differentiate your offerings. Win the sale. // Price: $199/month
30-day, 100% money-back guarantee
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Lead sales conversations that drive action and change.

What used to work in sales doesn't work anymore. It's tougher than ever to get through to decision makers, differentiate your offerings, and win sales.

That's why we created The Sales Mastery Program, a self-paced online sales training course to help you stand out in a crowded market and make breakthroughs in your sales results.

You'll learn the selling skills you need to win, including everything from developing a winning value proposition to leading masterful sales conversations to overcoming objections and winning the deal.  

Click to watch a preview of one of the lessons >>


What Will I Learn?

When you become a member of The Sales Mastery Program, you unlock a complete toolkit of resources to take your sales results to the next level. In the course, you’ll learn:

  • How selling has changed and exactly what today’s sales winners do to rise above the rest
  • A step-by-step method for leading masterful sales conversations
  • How to present the ROI case and the impact of your solution


  • Questioning strategies and techniques that uncover the full set of customer needs (hint: most sales advice only teaches you to uncover half of the needs customers have)
  • How to develop a killer value proposition that differentiates you and your company
Want to dig deeper into the content before taking the leap? Get the full details on each lesson below.
Lesson 1
Lesson 2
Lesson 3
Lesson 4
Lesson 5
Lesson 6
Lesson 7
Lesson 8
Lesson 9
Lesson 10
Lesson 11
Lesson 12
Lesson 13
Lesson 1:
Becoming a Top Seller

What does it take to become a rainmaker? The truth is that top performers are committed to certain actions, and they focus on building certain attributes, that help make them successful.

In this lesson, we create the foundation for this course. We explore the drivers behind sales success, the hidden detractors that inhibit top performance, and what makes a top salesperson.

You’ll learn:

  • How to develop a winner’s mindset
  • 12 key attributes that drive the success of top-performing sellers
  • The 10 Rainmaker Principles
Lesson 2:
Understanding the 3 Key Components of Value

All good sales conversations start with the knowledge of your buyers. How do you help your buyers? What value do you deliver? How can you communicate this value to buyers in a memorable and enticing way?

In this lesson, you’ll learn:

  • The 3 components of value and what happens if a component is missing
  • How to position value early in the sale, when inspiring buyers to consider something new, and late in the sale, when trying to win business
  • How to position your value favorably against the competition
Lesson 3:
How to Differentiate

Differentiation—or how you, your company, and your offerings are distinct from others—often starts with marketing, but it’s in the selling process that it truly comes alive.

In this lesson, we share the two types of differentiation and how differentiation changes throughout the sales process.

You’ll learn:

  • 7 ideas to help you with differentiation
  • Key points for how you can stand out in the market
  • The importance of differentiation according to research
Lesson 4:
Crafting a Winning Value Proposition Positioning Statement

At the beginning of sales conversations you need to create enough interest and curiosity to intrigue people to talk with you more.

In this lesson, we introduce you to the 6 areas you need to cover to convey the value you offer.

Specifically, you’ll learn:

  • How to use positioning statements in conversations
  • How to test your value statement
  • Common mistakes to avoid
Lesson 5:
Understanding Trust in Selling

Perhaps the most cited part of our What Sales Winners Do Differently research is the list of the top 10 factors that separate the winners of major sales from second-place finishers.

But deep in the data—in the parts the journalists and bloggers don’t write about—is the point that trust is essential for success in selling. It always has been. It always will be.

In this lesson, we cover 4 key components of trust and the building blocks of each component.

Lesson 6:
Fundamentals of Leading Masterful Sales Conversations

Much sales success is determined in the conversations you have with buyers. You have to lead masterful sales conversations and say and do the right things to win the sale.

In this lesson, you’ll be introduced to the RAIN Selling Conversation framework and learn:

  • 7 keys to leading masterful sales conversations
  • The top 10 attributes that separate sales winners from the rest
  • A proven process to connect with buyers, uncover needs, demonstrate impact, and create a vision for the prospect of what their lives will be like after they purchase from you
Lesson 7:
Building Rapport

People trust people they like. People buy from people they like. People want people they like to succeed. Your ability to make connections with buyers and build rapport is a key to your sales success.

This lesson covers the building blocks for making connections and building real rapport with prospects.

You’ll learn:

  • The difference between emotional and rational thinking
  • 4 Principles of Rapport
  • How research on intestinal meats relates to sales conversations
Lesson 8:
Uncovering the Full Set of Needs and Desires

All sellers need to be able to uncover prospect needs. When you uncover problems and pain (afflictions) and desires and goals (aspirations), you create the foundation for sales success.

In this lesson you’ll learn questioning techniques that uncover the full set of prospect needs, while at the same time positioning your solution as the most helpful.

Plus, we’ll share some of our favorite questions you can use in your next sales conversation, along with the best approach to uncover the root causes of needs.

Lesson 9:
Maximizing the Impact of Your Solution

What impact will buying from you have on your buyer and their business? Get your buyer to answer this question and you (and they) will know just how important solving the need or reaching the desired future state is. You’ll also get a sense of just how much it’s worth—and what your buyer might spend—to solve the problem or reach the goal.

In this lesson, you’ll learn:

  • How to uncover the true value gap
  • The two types of impact
  • How to build an impact model
Lesson 10:
Bringing the New Reality to Life

We’re all in the business of change. How you paint the picture of change and present it to your prospect has an effect on your ability to sell.

You’ll learn:

  • The difference between demand-driven and demand-driving sales
  • How to present qualitative and quantitative results
  • How to build and communicate a compelling New Reality

We’ll also take you through a real-world example of a New Reality presentation.

Lesson 11:
Balancing Advocacy and Inquiry

Sellers are often told they need to “just ask great questions.” Others are told they need to be able to pitch, persuade, tell stories, and present. In reality, balancing advocacy (telling, sharing, presenting) and inquiry (asking questions) is the most powerful approach.

In this lesson, you’ll learn how to:

  • Know if you’re talking too much
  • Develop active listening skills
  • Integrate advocacy into your conversations
Lesson 12:
Succeeding with the 6 Buyer Personas

Regardless of the business or emotional reasons why people buy, buyers have personal preferences for how they like to buy. The best sellers map their selling approaches to the processes and psychology of buying, and they think buying first, selling second.

In this lesson, you’ll learn:

  • The 6 different buyer personas
  • How the personas prefer to buy
  • How to approach each buyer to facilitate sales success
Lesson 13:
Overcoming Buyer Objections

Unless you’re fortunate enough to find prospects who completely understand their own needs, recognize the value you provide, agree with the impact of moving ahead, and prefer you above all others, you'll run into objections at some point.

In this lesson, you’ll learn:

  • 4 categories of objections and how to identify and handle each type
  • A 5-step process to overcome even the toughest objections
  • How to uncover hidden objections
  • 7 money objections and what’s really behind them

"I've done many online training programs over the past 10 years, and this is, by far, the most well thought-out and best presented program I've ever seen."

- Ghennipher Weeks, Applied Connectioneering
"I've tried several sales training programs and I've read the leading books, and I can confidently say that this program is the most valuable, highest-quality resource out there. It jump-started my business development effectiveness by helping me identify how I provide value and how to align that value with the specific needs of my clients. The program just made everything click for me. The content is well written, well organized, and without a doubt worth every penny. And it's easy to go through the lessons at my own pace in whatever format I want. I give this program my full endorsement."
- Andy Schneit, Consultant, a National Consulting Firm

“I've been practicing in the sales training industry for several decades, and I am pleased to have discovered a missing link in the form of this program. I was very impressed by the breadth and quality of the course material. I have referred several people and will continue to do so.”

- Maureen Costello, President, Image Launch LLC

What Does Membership Include?

13 Training Lessons

Content is available in video and text to consume at home or on-the-go, at your own pace.

Downloadable Tools & Checklists

Learning happens by doing. Our practical tools help you apply what you learn right away.

Knowledge Check Quizzes

Put your learning to the test with our interactive quizzes to test your retention of key points in each lesson.

Case Studies & Role Plays

Visualize the program techniques in action with real-world examples of sales successes in every module.

6 Exercises

Practice your new skills with exercises that make you think outside the box.

Access to Research

Get access to exclusive content from the RAIN Group Center for Sales Research.


Who should take this course?
  • Sellers and professionals of any experience level looking to master sales conversations. Whether you’re new to sales or a seasoned veteran, this program will give you the knowledge, tools, and strategies to improve your sales results.
  • Sales managers looking for a comprehensive and proven sales conversation framework to use with their sales teams.
How long does it take to complete the course? Are all lessons available at once?

All program content is available and accessible on-demand as soon as you sign up.

There are 13 lessons, each lasting approximately 20 minutes. When completed at our recommended pace of 1-2 lessons per week, you’ll finish the program in less than 3 months.

However, if after completing the lessons you would like continued access to the program content and tools, you are welcome to stay subscribed as long as you’d like.

Is the content downloadable?

Lessons are available to view in text and video for your convenience and learning preference. You may view them directly in your browser, or download the transcript, slide deck, and MP3 audio to take on the go. 

The program tools and resources are also yours to download and keep to reference whenever you like.

What’s the cost?

Typical sales training programs cost thousands of dollars, require travel, and often teach you strategies that simply don’t work in the world of selling today.

Tuition for the 9 Habits of Extreme Productivity online program is $199/month. You’ll be making an important investment in your career to achieve breakthroughs in your sales success. You’ll make this investment back many times over in just your first sale.

Please note that the program is a monthly recurring subscription. Once enrolled, your credit card will be billed automatically every 30 days until you notify us to cancel.

How does the 30-day, money-back guarantee work?

We think you’re going to find the program content compelling and the tools invaluable. If you don’t agree, notify us within your first 30 days of membership and we will be happy to refund your payment, no questions asked.

I want my team to take this course. Do you have group rates?

We offer discounted rates for groups of 5 or more. If you have a team that would benefit from The Sales Mastery Program or are interested in bringing the program on-site, contact us for more information at or call 508-405-0438.

Enroll Now for $199/Month

Whether you’re new to selling or a sales veteran, our research-backed, results-oriented online training programs will help you improve your sales results. Click below to enroll now. 
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