The Sales Mastery Program

Objective: Lead masterful sales conversations. Differentiate your offerings. Win the sale. // Price: $199/month
30-day, 100% money-back guarantee
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Unleash your sales potential.

What used to work in sales doesn't work anymore. It's tougher than ever to get through to decision makers, differentiate your offerings, and win sales.

That's why we created The Sales Mastery Program, a self-paced online sales training course to help you stand out in a crowded market and make breakthroughs in your sales results.

You'll learn the selling skills you need to win, including everything from developing a winning value proposition to leading masterful sales conversations to overcoming objections and winning the deal.  

Imagine: instead of treading water, you're swimming laps around your competitors. No more price concessions. No more lost deals. With The Sales Mastery Program, you'll close more sales faster and unleash your sales potential.

Click to watch a preview of one of the lessons >>


What Will I Learn?

When you become a member of The Sales Mastery Program, you unlock a complete toolkit of resources to take your sales results to the next level. In the course, you’ll learn:

  • How selling has changed and exactly what today’s sales winners do to rise above the rest
  • A step-by-step method for leading masterful sales conversations
  • How to present the ROI case and the impact of your solution


  • Questioning strategies and techniques that uncover the full set of customer needs (hint: most sales advice only teaches you to uncover half of the needs customers have)
  • How to develop a killer value proposition that differentiates you and your company
Want to dig deeper into the content before taking the leap? Get the full details on each program module below.
Module 1
Module 2
Module 3
Module 4
Module 5
Module 6
Introduction to Selling

The world of sales has changed. In this module you'll learn how it's changed and what top performers—those who beat out the competition and find themselves in the winner’s circle the most—do differently than the rest to turbo-charge their results.

In this module, you'll learn:

  • What sales winners do differently from the rest that puts them in the winner’s circle
  • Exactly what it takes to become a top-performing seller
  • The major stages of the buying and selling process and what you need to do in each to maximize your success
Understanding Value

All good sales starts with knowledge of your customers. How do you help your customers? What value do you deliver? How can you communicate this value to buyers in a memorable and enticing way? In this module you'll learn:

  • 3 keys to developing a winning value proposition
  • How to identify the true value of your solutions and how to articulate it
  • How to describe and build enthusiasm for hard-to-describe solutions
  • How to uncover the hot buttons that drive buyers to hire you, and keep buying
Mastering the Sales Conversation

Most sales success happens in the conversations you have with buyers. Yet most sellers make common mistakes in their conversations that end up losing them deals. Module 3 is packed with content because there’s a lot to cover. Here's a sampling of what you'll learn:

  • 5 essential tips to building real rapport with buyers
  • Questioning techniques that uncover the full set of buyer needs
  • How to present the ROI case and maximize the impact of your solution so you can sell more with less buyer resistance
  • How to increase buyer urgency and desire for action
Advanced Sales Conversations

Sellers who win educate buyers with new ideas and influence and persuade buyers in their conversations. This module introduces the concept of insight selling and provides tips that will help you be more persuasive and influential in your sales conversations. Specifically, you'll learn:

  • How to build trust and credibility and make the deepest connections with buyers
  • How to be more persuasive
  • How to tell convincing stories that demand buyer action
  • The 6 buyer personas sellers need to know
  • 10 questions to shape buyer agendas
Mastering the Sales Opportunity

If you want to succeed with every opportunity, you have to determine what success looks like, what actions you're going to take to achieve that success, and what might stand in your way of getting there. This module covers:

  • How to lead a sales opportunity
  • How to negotiate the best win-win solutions that keep profits, margins, and customer satisfaction high
  • The real deal on objections—why they are a good thing and how to handle them
  • Fundamentals for closing sales
Maximizing Sales Achievement

Top sellers plan their work, work their plan, and consistently achieve stellar sales results. In this module, you'll learn a proven goal setting and action planning process that will help you reach peak performance. Specifically, you'll learn:

  • A system for setting and achieving sales goals
  • A goals framework that breaks down big picture goals into manageable chunks of action
  • How to get back on the horse if you find yourself straying from the path to success
  • A powerful, 6-minute goals ritual that will help you get the most out of each day

"I've done many online training programs over the past 10 years, and this is, by far, the most well thought-out and best presented program I've ever seen."

- Ghennipher Weeks, Applied Connectioneering
"I've tried several sales training programs and I've read the leading books, and I can confidently say that this program is the most valuable, highest-quality resource out there. It jump-started my business development effectiveness by helping me identify how I provide value and how to align that value with the specific needs of my clients. The program just made everything click for me. The content is well written, well organized, and without a doubt worth every penny. And it's easy to go through the lessons at my own pace in whatever format I want. I give this program my full endorsement."
- Andy Schneit, Consultant, a National Consulting Firm

“I've been practicing in the sales training industry for several decades, and I am pleased to have discovered a missing link in the form of this program. I was very impressed by the breadth and quality of the course material. I have referred several people and will continue to do so.”

- Maureen Costello, President, Image Launch LLC

What Does Membership Include?

25+ Training Lessons

Content is available in video and text to consume at home or on-the-go, at your own pace.

Downloadable Tools & Checklists

Learning happens by doing. Our practical tools help you apply what you learn right away.

Knowledge Check Quizzes

Put your learning to the test with our interactive quizzes to test your retention of key points in each lesson.

Case Studies & Role Plays

Visualize the program techniques in action with real-world examples of sales successes in every module.

16 Exercises

Practice your new skills with exercises that make you think outside the box.

Access to Research

Get access to exclusive content from the RAIN Group Center for Sales Research.


Who should take this course?
  • Sellers and professionals of any experience level looking to master the complex sale. Whether you’re new to sales or a seasoned veteran, this program will give you the knowledge, tools, and strategies to improve your sales results.
  • Sales managers looking for a comprehensive and proven sales methodology to use with their sales teams.
How long does it take to complete the course? Are all lessons available at once?

All program content is available and accessible on-demand as soon as you sign up.

There are 27 lessons, each lasting approximately 20 minutes. When completed at our recommended pace of 1-2 lessons per week, you’ll finish the program in just 4 months.

However, if after completing the lessons you would like continued access to the program content and tools, you are welcome to stay subscribed as long as you’d like.

Is the content downloadable?

Lessons are available to view in text and video for your convenience and learning preference. The program tools and resources are also yours to download and keep to reference whenever you like.

What’s the cost?

Typical sales training programs cost thousands of dollars, require travel, and often teach you strategies that simply don’t work in the world of selling today.

Tuition for the Sales Mastery Program is $199/month, and you’ll be making an important investment in your career to achieve breakthroughs in your sales success. You’ll make this investment back many times over in just your first sale.

Please note that the program is a monthly recurring subscription. Once enrolled, your credit card will be billed automatically every 30 days until you notify us to cancel.

How does the 30-day, money-back guarantee work?

We think you’re going to find the program content compelling and the tools invaluable. If you don’t agree, notify us within your first 30 days of membership and we will be happy to refund your payment, no questions asked.

I want my team to take this course. Do you have group rates?

We offer discounted rates for groups of 5 or more. If you have a team that would benefit from The Sales Mastery program or are interested in bringing the program on-site, contact us for more information at or call 508-405-0438.

Enroll Now for $199/Month

Whether you’re new to selling or a sales veteran, our comprehensive, results-oriented online training programs will help you achieve the best sales results. Click below to enroll now. 
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