RAIN Sales Coaching

Build a team of highly skilled sellers through conversation and motivation. 

Go beyond management and drive change on your sales team.

Many sales managers say they don't have time to focus on one-on-one coaching or believe their sellers can handle development on their own.

However, sales coaching is essential to maximize seller performance and accountability. RAIN Sales Coaching is a self-paced online sales training program designed to help you implement an effective coaching system with your team.

You'll learn how to lead coaching conversations that motivate, encourage, and resonate all while developing and deepening relationships with your sellers.

Click to watch a preview of one of the lessons.



30-day, 100% money-back guarantee

The program includes:

  • 35+ Lessons
  • Assignments and tools
  • Downloadable resources
  • Certification


Bundle with RAIN Sales Coaching for $259/month.

This program has been developed for individuals and small teams. Learn more about our full suite of corporate sales training programs.



30-day, 100% money-back guarantee

Click here to bundle with RAIN Sales Management for $259/month (35% savings).

The program includes:

  • 35+ lessons
  • Assignments and tools
  • Downloadable resources
  • Certification

This program has been developed for individuals and small teams. Learn more about our full suite of corporate sales training programs.

What Will I Learn?

RAIN Sales Coaching provides you with the resources and structure to build your own plan for impactful coaching on your sales team. In this course, you'll learn:

  • Where sales coaching and management differ
  • How to develop an appropriate schedule and rhythm for your coaching
  • How to identify the sales skills to focus on with your sellers
  • A framework for planning and acting on priorities
  • The impact of building seller capabilities
  • Strategies for keeping your sellers accountable
  • A new way for you and your sellers to think about time management
  • How to motivate your team to take action
Want to dig deeper into the content before taking the leap? Get the full details on each module below.
module_icon Module 1: Becoming a Top-Performing Sales Coach

Sales management might keep a team running, but sales coaching drives continued improvement. Learn where to focus to help your sellers go above and beyond. This module includes the following lessons:

  • Introduction to RAIN Sales Coaching
  • The 5 Roles of a Sales Coach
  • Impact of Sales Coaching on Your Team
  • My Coaching Plan Walkthrough
  • Challenging Sellers to Greatness
  • Assignment: Lay the Foundation as a Top- Performing Coach
module_icon Module 2: Leading Masterful Sales Coaching Conversations

Establish a schedule of coaching meetings with specific goals for each. This module includes the following lessons:

  • Types of Sales Coaching Conversations
  • 4 Stages of Structured Problem Solving
  • 10 Crucial Coaching Questions
  • Leading a Great 1-on-1 Sales Conversation
  • Assignment: Leading Masterful Sales Conversations
module_icon Module 3: Developing My Team Into Sales Superstars

Take the initiative to lead the development of your team and build critical capabilities. This module includes the following lessons:

  • The Role of the Manager in Developing Sellers
  • The Impact of Improving Seller Capabilities
  • Taking Inventory of Seller Skills and Attributes
  • Building Skill Development Into Your Coaching Rhythm
  • Assignment: Develop Your Team Into Sales Superstars
module_icon Module 4: Driving Team Change

Create a system to enact change on your team by driving seller action and accountability. This module includes the following lessons:

  • Introduction to Coaching for Action and Accountability
  • 3 Keys to Driving Action and Accountability
  • Quarterly, Monthly, and Weekly Priority Planning Framework
  • The Impact of Choice and Goals in Motivating Your Team
  • Action and Accountability Strategies that Work: The Research Behind the Method
  • My Coaching Plan and Example
  • Assignment: Coaching for Action and Accountability
module_icon Module 5: Managing and Coaching for Accountability

When you create a sense of accountability on your team, you improve the quality and consistency of your sellers' work. This module includes the following lessons:

  • Driving Accountability with My Team
  • Increasing Accountability 300% with Commitment Contracts
  • TIME: The Game-Changing Time Management Framework
  • 4 Stages of Structured Problem Solving
  • Coaching a Seller Through Accountability Issues
  • Complete List of Accountability Strategies and Hacks
  • Assignment: Managing and Coaching for Accountability
module_icon Module 6: Motivating My Team to Take Daily Action

Every sales manager wants motivated sellers, but it's necessary for you to create and sustain motivation on your team. This module includes the following lessons:

  • The Impact of Sales Managers on Team Motivation
  • The Power of GIA and Calendaring
  • Teach Your Teams to Be Exceptionally Proactive
  • How to Get in the Zone and 5x Your Productivity
  • Positive Self-Talk, Positive Reinforcement
  • The Morning Routine of Top Performers
  • Practice "Free Won't" to Get Back on Track
  • Teach Your Team to Protect Their Time
  • Be Impossible to Distract
  • Assignment: Motivate Your Team to Take Daily Action
module_icon Module 7: My Coaching for Action and Accountability Plan

For sales coaching to be successful, you need consistency. Build a sales coaching plan that reduces complexity and establishes your goals. This module includes the following lessons:

  • Meeting and Coaching Rhythm to Drive Action and Accountability
  • 90-Day Sales Achievement Challenge
  • Driving Action and Accountability: Bringing it All Together
  • Assignment: My Coaching for Action and Accountability Plan

What Participants Are Saying

What Does Membership Include?

Robust Curriculum

Robust Curriculum

Get access to 35+ lessons over 7 distinct modules with text and video options.

Assignments & Resources

Assignments & Resources

Exercises, tools, ebooks, and more to help you apply new knowledge on the job.

Knowledge Checks

Knowledge Checks

Test your retention of the key points in each module.

Flexible Learning

Flexible Learning

Learn your way on desktop, tablet, or mobile.



Earn a certificate of completion to celebrate your professional growth.



Course content is based on over a decade of proprietary sales research and analysis.

Management & Coaching Combo

Based on our research, we know Top-Performing Sales Managers play 10 roles: 5 management and 5 coaching. With this bundle, you'll get everything in both RAIN Sales Coaching and RAIN Sales Management for one price to maximize your results.


Additional modules include:

  • Leading Exceptional Team Meetings
  • Territory Planning and Analysis
  • Sales Forecasting and Pipeline Management
  • Interviewing and Hiring Sales Superstars
  • Managing and Accelerating Sales Performance

Enroll for $259/month (35% savings). >>


Who should take this course?
Sales and enablement managers, or anyone with coaching responsibilities, who are looking to improving the quality and outcomes of their coaching conversations.
How long does it take to complete the course? Are all lessons available at once?

All program content is available and accessible on-demand as soon as you sign up.

There are 7 modules, each with associated lessons. When completed at our recommended pace of 1 module per week, you’ll finish the program in less than 2 months.

However, if after completing the modules you would like continued access to the program content and tools, you are welcome to stay subscribed as long as you’d like.

Is the content downloadable?

Modules are available to view in text and video for your convenience and learning preference. You may view them directly in your browser on any device.

Many of the lessons include downloadable resources, tools, reports, and more. Those are yours to download and keep to reference whenever you like.

What's the cost?
Typical sales training programs cost thousands of dollars, require travel, and often teach you strategies that simply don’t work in the world of selling today.

Tuition for RAIN Sales Coaching is $199/month. You’ll be making an important investment in your career to achieve breakthroughs in your sales success. You’ll make this investment back many times over in just your first sale.

Please note that the program is a monthly recurring subscription. Once enrolled, your credit card will be billed automatically every 30 days until you notify us to cancel.
How does the 30-day, money-back guarantee work?
We think you’re going to find the program content compelling and the tools invaluable. If you don’t agree, notify us within your first 30 days of membership and we will be happy to refund your payment, no questions asked.
I want my team to take this course. Do you have group rates?
We offer discounted rates for groups of 5 or more. If you have a team that would benefit from RAIN Sales Coaching or are interested in bringing the program on-site, contact us for more information at support@raingroup.com or call 508-405-0438.