Today's top sellers don't just sell the value of their products and services, they become the value. They educate buyers with ideas and perspectives—an advanced sales technique known as “insight selling.”
In our breakthrough research report, What Sales Winners Do Differently, we found that insight selling is the biggest difference between those who win and those who come in second place—and now we’re going to teach you how to do it.
Based on our popular book Insight Selling, this self-paced online learning program will help you reach your full potential and not only meet, but exceed your sales goals.
By the end of the program, you’ll know how to shape buyer agendas, avoid common insight selling mistakes, and tell convincing stories that differentiate you. Enroll today to transform into an insight seller.
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Insight Selling is our advanced consultative selling program. We’ll walk you through how to become an insight seller and position yourself as invaluable to the buyer’s success. You’ll learn:
Today's sales winners don't just sell the value of their products and services, they become they value. They educate buyers with new ideas and perspectives during the sales process. They are insight sellers.
In this lesson you'll learn:
For years, the core advice given to sellers has been to diagnose needs, craft the most helpful solution, and then communicate that solution in a compelling way. On its own, this doesn't win sales like it used to. In this lesson, you'll learn:
Not every buyer buys new ideas or appreciates insight in the same way. In this lesson we explain how to identify the buyers who will be most receptive to insight selling, and how to avoid those who aren’t worth your time. You’ll learn about:
People trust people they like. People buy from people they like. People want people they like to succeed. Your ability to make connections with buyers and build rapport is a key to your sales success. This lesson covers:
If you want to have success with insight selling (or any selling for that matter), there’s one ingredient you can’t do without: trust. Without it, even the best sales tactics will fall flat. In this lesson you’ll learn:
All sellers need to be able to uncover buyer needs. Uncover problems and pain (afflictions) and desires and goals (aspirations) and you create the foundation for sales success. In this lesson you'll learn:
All good sales starts with knowledge of your buyers. How do you help your buyers? What value do you deliver? How can you communicate this value to buyers in a memorable and enticing way? In this lesson you’ll learn:
What type of success will your buyer achieve if they buy from you? What failures will they see if they do nothing? The ability to clearly communicate the impact you can have on your buyer is an essential component of insight selling. This lesson will teach you:
The ability to paint a picture of positive change for your buyers can be the difference between success and failure in sales. In this lesson you’ll learn:
The sellers who excel at insight selling tell Convincing Stories that demand buyer attention and action. In this lesson, you’ll learn:
When you’re trying to sell a new idea or insight proactively to a buyer, we call it “opportunity insight.” This lesson gives you the tools you need to successfully put opportunity insight selling to work, drive demand, and fill your pipeline with new opportunities. You’ll learn:
Many think that insight selling is only about educating buyers through presentations and telling them what to do. They’re missing out on the full impact they can bring to the table. This lesson will teach you why asking the right questions can lead to improved sales success. Specifically, you’ll learn:
Sellers are often told they need to “just ask great questions.” Others are told they to be able to pitch, persuade, tell stories, and present. In reality, balancing advocacy (telling, sharing, presenting) and inquiry (asking questions) is the most powerful approach. This lesson covers:
Becoming a trusted source of insight isn’t something that you can just snap your fingers and become. This lesson lays out the 10 things you must do to get there. You’ll learn:
The act of creating new conversations that lead to sales—also known as prospecting—is perhaps the most overanalyzed of all the stages in the sales process. It’s also one of the most misunderstood. In this lesson you’ll learn:
“I am at over 180% for my quota for the month of Feb. Which is traditionally a slow month. The program works if you are willing to invest the time. BIG THANKS TO THE RAIN GROUP!”
“This program has armed me with a comprehensive approach to building relationships with clients and closing more deals. I'd highly recommend immersing yourself in the resources and watching your closing ratio rise. Thanks for everything!”
“Having the best value proposition for our clients is essential to their success and our success. So we go to great lengths to get it right for our clients when developing new offerings, or entering emerging markets. We came up with the best value proposition possible using the ‘Convincing Story’ framework in this program. This has proven to be very useful in engaging with clients globally in a way that allows Aurecon to connect, convince and collaborate with them to secure new engagements.”
Sellers and professionals looking to go beyond basic sales skills and learn advanced consultative selling techniques, providing real value to buyers over and above the products and services they sell.
All program content is available and accessible on-demand as soon as you sign up.
There are 15 lessons, each lasting approximately 20 minutes. When completed at our recommended pace of 1 lesson per week, you’ll finish the program within just 4 months.
If after completing the lessons you would like continued access to the program content and tools, you are welcome to stay subscribed as long as you’d like.
Lessons are available to view in text and video for your convenience and learning preference. The program tools and resources are also yours to download and keep to reference whenever you like.
Typical sales training programs cost thousands of dollars, require travel, and often teach you tactics that simply don’t work in the world of sales today.
Tuition for Insight Selling is $129/month, and you’ll be making an important investment in your career to achieve breakthroughs in your sales success. You’ll make this investment back many times over in just your first sale.
Please note that the program is a monthly recurring subscription. Once enrolled, your credit card will be billed automatically every 30 days until you notify us to cancel.
We think you’re going to find the program content compelling and the tools invaluable. If you don’t agree, notify us within your first 30 days of membership and we will be happy to refund your payment, no questions asked.
We offer discounted rates for groups of 5 or more. If you have a team that would benefit from Insight Selling or are interested in bringing the program on-site, contact us for more information at firstname.lastname@example.org or call 508-405-0438.