RAIN Sales Prospecting

Objective: Fill your pipeline using LinkedIn, email, phone, and voicemail. // Price: $199/month
30-day, 100% money-back guarantee
Explore our full suite of online sales training programs.navigation arrow

Fill your pipeline with the best opportunities.

Filling the pipeline is a top challenge for most sellers. Few sellers do it consistently, and even fewer do it well.

But the most successful sellers have honed their messaging, customize their outreach, use social platforms to their advantage, and connect with buyers at higher rates.

As a result? They boast a robust pipeline and win a steady stream of new business.

Based on our research of 488 buyers and 489 sellers and decades of experience, the RAIN Sales Prospecting online learning program delivers the most effective strategies and techniques to connect and set meetings with senior-level buyers.

You’ll receive the templates and tools you need to build winning prospecting campaigns using LinkedIn, email, the phone, voicemail, and more.

It’s exactly what you need to consistently fill your pipeline with qualified opportunities.

PLUS, you'll get access to our Extreme Productivity Challenge online program—an $800 value—absolutely free!

Click to watch a preview of one of the lessons >>


What Will I Learn?

When you enroll in RAIN Sales Prospecting, you unlock a complete toolkit of resources for prospecting success.

In the course, you’ll learn:

  • How to develop a compelling value proposition to get decision makers to meet with you
  • The keys to implementing a proven, multi-touch prospecting sequence that breaks through to even the busiest buyers
  • 15 proven ways to get referrals
  • 4 overarching strategies you need to apply to succeed in the new world of prospecting
  • 6 ways to inspire buyers with your value
  • The formula for creating emails that get responses from prospects
  • 4 core LinkedIn activities you need to focus on
  • How to harness the #1 power booster for generating introductions and meetings

Want to dig deeper into the content before taking the leap? Get the full details by clicking on each lesson below.

Lesson 1
Lesson 2
Lesson 3
Lesson 4
Lesson 5
Lesson 6
Lesson 7
Lesson 8
Lesson 9
Lesson 10
Lesson 11
Lesson 12
4 Elements of a Winning Prospecting Strategy

Whether you’re in sales, or any role where you have to create new conversations to drive new business, prospecting is critical for your success. If you need to fill a pipeline with high-quality opportunities, you're in the right place.

In this lesson, you’ll be introduced to:

  • What Top Performers do differently than The Rest based on a major study from the RAIN Group Center for Sales Research
  • The 4 overarching strategies you need to apply to succeed in the new world of prospecting
Developing a Winner’s Mindset

Prospecting is a great motivational challenge for many. How you think about yourself and prospecting have a huge impact on your success.

In this lesson, you’ll learn:

  • How what you think—having a Winner’s Mindset—is critical for driving your success in prospecting
  • 5 tips for developing a Winner’s Mindset that will set you up for the greatest success
Analyzing the Numbers - Getting to Your Goal

If you want to be successful in sales, you need to have a specific plan. It all starts with knowing how many leads you need to reach your goal. In this lesson, we provide you with a tool to determine what you need to get to your goal and just how much you need to prospect to be successful.

In this lesson, you’ll learn:

  • How many leads you’ll need in order to reach your sales targets
  • How to model what you need to do from a prospecting volume perspective
  • The difference it would make if you improved in various stages in the prospecting process
Prospecting Messaging – 6 Ways to Inspire Buyers with Value

If you want to secure meetings, you need to intrigue buyers and give them a compelling reason to meet with you. You need to focus on the value you can offer to buyers over and above your product or service. Value is at the center of all successful prospecting.

In this lesson, you'll learn:

  • The 4 questions you need to answer to drive value for buyers and the 2 that are most important in prospecting
  • 6 value offers to intrigue buyers and secure meetings
Creating Your Attraction Campaign

A study from the RAIN Group Center for Sales Research found that it takes an average of 8 touches for sellers to secure an initial meeting with buyers. Sellers need to be coordinated, process oriented, and strategic about those touches to generate meetings. An attraction campaign is an organized process that top-performing sellers use to reach out to buyers and secure that first meeting.

In this lesson, you’ll:

  • Get an in-depth review of a systematic approach that top performers use to generate meetings
  • Analyze the 5 key components that make up a successful campaign
  • Learn a step-by-step approach to constructing a successful attraction campaign using an Attraction Campaign Brief
Prospecting Research – What You Need to Know about Buyers

In our Top Performance in Sales Prospecting research, we asked 488 buyers what influences whether or not they accept a meeting or connect with a seller. 67% of buyers said content customized to their specific situation is a key element.

In this lesson, you’ll learn:

  • The first ingredient in successful prospecting
  • The top 5 customization elements for prospecting outreach
  • How and where to research your prospects, including a 4-minute, step-by-step process
  • 5 tips for uncovering hard-to-find contact information
Setting Appointments with Email

Email prospecting is the most common form of prospecting today. According to buyers who participated in our Top Performance in Sales Prospecting study, 78% of sellers connect with them and generate meetings using email.

In this lesson, you’ll learn:

  • The core email framework that works time and again
  • 13 Golden Rules for email prospecting that will increase your odds of impressing the buyer and getting the meeting
Prospecting with LinkedIn

There’s a lot to learn about LinkedIn. You could spend months getting to know all the features. This lesson will cover 90% of what you need to know and do to be successful at prospecting on LinkedIn (and you won’t need to learn how every feature works!).

In this lesson, you’ll learn:

  • 4 core LinkedIn activities you should focus on to get the most out of LinkedIn
  • Common LinkedIn selling mistakes and how to avoid them
Harnessing the Power of Referrals

Referrals are among the top ways sellers get leads and new business, but many struggle with generating them consistently. If you want to be successful at prospecting, you need to tap into your network to proactively generate referrals. Referrals are the #1 power booster for generating introductions and meetings.

In this lesson, you’ll learn:

  • The importance of referrals and how to drive them
  • Mistakes to avoid when generating referrals
  • 5 things to keep in mind when asking for referrals
  • 15 proven ways to get referrals
Prospecting by Phone

While sellers are more and more reliant on email and LinkedIn, top performers are using the phone to prospect. It’s a secret weapon on their desks that average sellers just don’t use. With the right strategy in place, you can succeed with the phone and voicemail.

 In this lesson, you’ll learn:

  • 5 keys to using the phone to prospect successfully
  • How to prepare for calls
  • How to respond to common pushbacks
Getting Past the Gatekeeper and Voicemail Prospecting Strategy

The two things between you and getting through to your buyer on the phone are voicemail and gatekeepers. You can’t always get through to buyers, but you can increase your odds of success if you work with both of them in the right way.

In this lesson, you’ll learn:

  • The dos and don’ts when leaving voicemails
  • How to work with gatekeepers to get through to buyers
Execute! Becoming Extremely Productive and Getting It Done

From our decades of client work and research, we know that success across all sales areas, including prospecting, has everything to do with the work habits of each individual seller. This is why RAIN Group is a pioneer and leader in training sellers not only how to get the best sales results, but also to execute and actually achieve their goals.

In this lesson, we share:

  • A brief overview of the concepts of our Extreme Productivity System, or XPS, that will help you execute with alacrity
  • How to become Extremely Productive should you want to invest in yourself to do so
  • How to take the Extreme Productivity Challenge, a 90-day execution assurance program, that will help you define specific actions for executing, being proactive, finding more time, and getting done what you want to get done

Plus, you’ll get access to our Extreme Productivity Challenge online program—an $800 value—absolutely free!

What Does Membership Include?

12 Training Lessons

Content is available in video and text to consume at home or on-the-go at your own pace.

Downloadable Tools & Checklists

Learning happens by doing. Our practical tools help you apply what you learn right away.

Attraction Campaign Template

Get instant access to the messaging template that’s been used successfully across industries to catch prospects’ attention and yield meetings.

Knowledge Check Quizzes

Put your learning to the test with our interactive quizzes to test your retention of key points in each lesson.


Get access to exclusive content from the RAIN Group Center for Sales Research.

Extreme Productivity Challenge

Get access to RAIN Group’s Extreme Productivity Challenge online program, an $800 value, absolutely free!


Who should take this course?
  • Sellers and professionals of any experience level looking to improve messaging, connect with prospects, and fill their pipelines. Whether you’re new to sales or a seasoned veteran, this program will give you the knowledge, tools, and strategies to improve your sales results.
  • Sales managers looking for a comprehensive and proven prospecting strategies to use with their sales teams.
How long does it take to complete the course? Are all lessons available at once?

All program content is available and accessible on-demand as soon as you sign up.

There are 12 lessons, each lasting approximately 10-15 minutes. When completed at our recommended pace of 1-2 lessons per week, you’ll finish the program in just 3 months.

However, if you would like continued access to the program content and tools after you complete the lessons, you are welcome to stay subscribed as long as you’d like.

Is the content downloadable?

Lessons are available to view in text and video for your convenience and learning preference. The program tools and resources are also yours to download and keep to reference whenever you like.

What’s the cost?

Typical sales training programs cost thousands of dollars, require travel, and often teach you strategies that simply don’t work in the world of selling today.

Tuition for RAIN Sales Prospecting is $199/month. You’ll be making an important investment in your career to achieve breakthroughs in your sales success. You’ll make this investment back many times over in just your first sale.

Plus, you'll get access to RAIN Group's Extreme Productivity Challenge online program—an $800 value—absolutely free!

Please note that the program is a monthly recurring subscription. Once enrolled, your credit card will be billed automatically every 30 days until you notify us to cancel.

How does the 30-day, money-back guarantee work?

We think you’re going to find the program content compelling and the tools invaluable. If you don’t agree, notify us within your first 30 days of membership and we will be happy to refund your payment, no questions asked.

I want my team to take this course. Do you have group rates?

We offer discounted rates off the full price of the program for groups of 5 or more. If you have a team that would benefit from RAIN Sales Prospecting or are interested in bringing the program on-site, contact us for more information at support@raingroup.com or call 508-405-0438.

Enroll Now for $199/Month

Whether you’re new to selling or a sales veteran, RAIN Sales Prospecting is a comprehensive, results-oriented online training program that will teach you the secrets to prospecting success so you can fill your pipeline with a steady stream of qualified opportunities.

PLUS, you'll get our Extreme Productivity Challenge online program—an $800 value—and Top Performance in Sales Prospecting Benchmark Report—exclusive to RAIN Group corporate clients—absolutely free!

100% money-back guarantee 30-day, money-back guarantee
Enroll Now