RAIN Sales Prospecting

Fill your pipeline using LinkedIn, email, phone, and voicemail.

Fill Your Pipeline with the Best Opportunities

Filling the pipeline is a top challenge for most sellers. Few do so consistently, and even fewer do it well.

RAIN Sales Prospecting is a self-paced online learning program that introduces strategies and techniques to connect and set meetings with qualified buyers.

You’ll receive the templates and tools you need to reach executive-level buyers and build winning prospecting campaigns using LinkedIn, email, the phone, voicemail, and more.

Click to watch a preview of one of the lessons.


30-day, 100% money-back guarantee

The program includes:

  • 45+ Lessons
  • Assignments and tools
  • Downloadable resources
  • Certification

This program has been developed for individuals and small teams. Learn more about our full suite of corporate sales training programs.


30-day, 100% money-back guarantee

The program includes:

  • 45+ Lessons
  • Assignments and tools
  • Downloadable resources
  • Certification

This program has been developed for individuals and small teams. Learn more about our full suite of corporate sales training programs.

What Will I Learn?

When you enroll in RAIN Sales Prospecting, you'll get a full suite of tools for prospecting success. You'll learn:

  • How to develop a compelling value proposition to get decision makers to meet with you
  • The keys to implementing a proven, multi-touch prospecting sequence that breaks through to even the busiest buyers
  • 15 proven ways to get referrals
  • 4 overarching strategies you need to apply to succeed in the new world of prospecting
  • 6 ways to inspire buyers with your value
  • The formula for creating emails that get responses from prospects
  • 4 core LinkedIn activities you need to focus on
  • How to harness the #1 power booster for generating introductions and meetings
Want to dig deeper into the content before taking the leap? Get the full details on each module below.
module_icon Module 1: 4 Elements of a Winning Prospecting Strategy

If you're in a role where you have to drive new business, prospecting is critical for your success. Learn the 4 keys to help fill your pipeline with high-quality opportunities. This module includes the following lessons:

  • Modern Sales Prospecting: How Prospecting has Changed
  • 4 Elements of a Winning Sales Prospecting Strategy
module_icon Module 2: Prospecting Messaging: 6 Ways to Inspire Buyers with Value

If you want to secure meetings, you need to focus on and communicate value, which is at the center of all successful prospecting. This module includes the following lessons:

  • Prospecting Messaging: 6 Ways to Inspire Buyers with Value
  • Prospecting Messaging Examples: New Ideas, Best Practices, and Straight Results
  • Capabilities, Demos, and First Step: Prospecting Messaging Examples
  • Assignment: Create a Value Offer
module_icon Module 3: Creating Your Attraction Campaign

To generate the best results, you need to be coordinated, process-oriented, and strategic with buyers. Build an Attraction Campaign to guide your prospecting efforts. This module includes the following lessons:

  • Introduction to Attraction Campaigns
  • 5 Key Components of an Attraction Campaign
  • Attraction Campaign Brief Walkthrough
  • Planning Your Outreach: How to Break Through to Busy Buyers
  • Building Your Target List
  • Converting Meetings to Opportunities
  • Assignment: Developing Your Prospecting Strategy
module_icon Module 4: Setting Appointments with Email

Email prospecting is the most common form of prospecting today. Learn the core email framework that works to generate meetings, as well as strategies and best practices for email prospecting. This module includes the following lessons:

  • Email Prospecting: The Core Email Framework that Works
  • 13 Golden Rules for Email Prospecting
  • Ending the Sequence: The Reverse Direction Email
module_icon Module 5: Harnessing the Power of Referrals

The majority of buyers begin the purchasing process with a referral. Learn how to generate referrals and supercharge your prospecting. This module includes the following lessons:

  • The Power of Referrals in Prospecting
  • 15 Proven Ways to Generate Referrals
  • 5 Ideas to Keep in Mind When Asking for Referrals
  • Assignment: Referral Generation Planning
module_icon Module 6: Prospecting by Phone

While average sellers are becoming more reliant on email and LinkedIn, Top Performers are using the phone to prospect. This module includes the following lessons:

  • 5 Keys to Successful Phone Prospecting
  • Preparing for Prospecting with the Phone
  • How to Respond to Common Phone Prospecting Pushbacks
  • How to Gain Access to Decision Makers Through Gatekeepers
  • The Voicemail Framework That Works
  • Tips for Success When Speaking with Prospects
  • Assignment: Track Your Phone Prospecting
module_icon Module 7: Prospecting by Video

If you want to stand out in a crowded marketplace, you have to go above and beyond. Leverage video tools and technologies to make a stronger impression on prospects. This module includes the following lessons:

  • Video Prospecting: Generating Meetings with Video
  • The 5 Pillars of Selling with Video for Prospecting
  • Video Prospecting 101: Take Outreach from Cold to Bold
  • How to Screen Record
  • Tips for How to Be Comfortable on Screen
  • Personalized Video: Everything You Need to Know
  • Assignment: Prospect with Video
module_icon Module 8: Prospecting with LinkedIn and Social Media

Learn how to connect with prospects on social media and develop your online presence. This module includes the following lessons:

  • 4 Core LinkedIn Activities
  • LinkedIn Sales Profile Dos and Don'ts
  • Becoming a Person of Interest, Virtually
  • Connecting and Joining on LinkedIn
  • Strengthening Relationships on LinkedIn
  • 15-Day LinkedIn Challenge
  • Assignment: Complete Your Person of Interest Plan
module_icon Module 9: Analyzing Your Numbers and Prospecting Research

If you want prospecting success, you need to have a plan—and that starts with knowing how many meetings you need to generate. This module includes the following lessons:

  • How to Think About Pipeline Metrics
  • Building Your Prospecting Pipeline Model—An Example
  • Introduction to Prospecting Research
  • Top Customization Elements for Prospecting Outreach
  • 4 Minutes Before Every Prospecting Outreach
  • 6 Tips for Uncovering Hard-to-Find Buyer Information
  • Assignment: Analyze Your Numbers and Begin Your Prospecting Research
module_icon Module 10: Execute: Implementing My Prospecting Plan

The best prospectors execute their prospecting plans consistently and effectively. Learn how to maximize your time, energy, and focus for prospecting success. This module includes the following lessons:

  • How to Prospect at Scale
  • Overcoming Prospecting Reluctance
  • Developing a Winner's Mindset
  • Plan Your Actions, Achieve Your Goals
  • How 91% of People Become 100% Accountable
  • How to Get Started Immediately on Any Task
  • How to Get in the Zone and 5x Your Productivity
  • Practice "Free Won't" to Get Back on Track
  • Assignment: Launch Your Implementation Plan

What Participants Are Saying

What Does Membership Include?

Robust Curriculum

Robust Curriculum

Get access to 45+ lessons over 10 distinct modules with text and video options.

Assignments & Resources

Assignments & Resources

Exercises, tools, ebooks, and more to help you apply new knowledge on the job.

Knowledge Checks

Knowledge Checks

Test your retention of the key points in each module.

Flexible Learning

Flexible Learning

Learn your way on desktop, tablet, or mobile.



Earn a certificate of completion to celebrate your professional growth.



Course content is based on over a decade of proprietary sales research and analysis.


Who should take this course?
  • Sellers and professionals of any experience level looking to improve messaging, connect with prospects, and fill their pipelines. Whether you’re new to sales or a seasoned veteran, this program will give you the knowledge, tools, and strategies to improve your sales results.
  • Sales managers looking for a comprehensive and proven prospecting strategies to use with their sales teams.
How long does it take to complete the course? Are all lessons available at once?

All program content is available and accessible on-demand as soon as you sign up.

There are 10 modules, each with associated lessons. When completed at our recommended pace of 1 module per week, you'll finish the program in under 3 months.

However, if you would like continued access to the program content and tools after you complete the lessons, you are welcome to stay subscribed as long as you’d like.

Is the content downloadable?

Modules are available to view in text and video for your convenience and learning preference. You may view them directly in your browser on any device.

Many of the lessons include downloadable resources, tools, reports, and more. Those are yours to download and keep to reference whenever you like.

What's the cost?

Typical sales training programs cost thousands of dollars, require travel, and often teach you strategies that simply don’t work in the world of selling today.

Tuition for RAIN Sales Prospecting is $199/month. You’ll be making an important investment in your career to achieve breakthroughs in your sales success. You’ll make this investment back many times over in just your first sale.

Please note that the program is a monthly recurring subscription. Once enrolled, your credit card will be billed automatically every 30 days until you notify us to cancel.

How does the 30-day, money-back guarantee work?
We think you’re going to find the program content compelling and the tools invaluable. If you don’t agree, notify us within your first 30 days of membership and we will be happy to refund your payment, no questions asked.
I want my team to take this course. Do you have group rates?
We offer discounted rates off the full price of the program for groups of 5 or more. If you have a team that would benefit from RAIN Sales Prospecting or are interested in bringing the program on-site, contact us for more information at support@raingroup.com or call 508-405-0438.
How do I know if this program is for me?

Get insights into where you can improve your sales skills with our complimentary self-assessment. You’ll see how you stack up to top performers across:

  • Ability to drive value
  • Prospecting
  • Driving and discovering needs
  • Solution crafting
  • Presenting
  • Winning
  • Advanced consultative selling skills
  • Influencing buyer thinking around needs and solutions

Once you’ve pinpointed your biggest gaps, return here to select the program that fits your needs.

Assess your sales skills now east