According to buyers, sellers overwhelmingly do a poor job early in the buying process:
Too many sellers approach buyer conversations with a preplanned pitch and assumptions about what buyers want or need. It takes listening and asking insightful questions to understand what buyers value and prioritize, and what will spur them to take action. Uncovering buyer needs is critical to driving opportunities—and it starts with an engaging sales discovery call.
In this complimentary toolkit, you'll learn to lead thorough discovery calls that reveal buyer needs and get to the root of their issues.
This toolkit is the perfect starting point to lead effective discovery calls that put you in the best position to win the sale.
Download the toolkit by filling out the form.
© 2025 RAIN Group. All rights reserved.