Have you ever worked for hours putting together a presentation for buyers you believed was strong and persuasive only to have it fall flat? You’re not alone.
89% of sellers find it challenging to change a buyer’s point of view of what’s possible or how to solve a problem.1
Addressing this starts with knowing that the most persuasive presentations are conversations, not one-way pitches.
In this toolkit, we introduce our Convincing Story framework, which will help you lead persuasive conversations in person or virtually at any stage of the sales cycle.
Early in the sales process, you can use it to help buyers set new priorities or consider a different approach.
Later in the sales process, you can use it to help you make a case in terms of impact, decisions, and partners.
At the end of the sales process, you can use it to help you shape your finalist presentation and collaborate on the solution.
If you’re looking to deliver more compelling and persuasive sales presentations, this toolkit will give you the framework you need.
Download the toolkit by filling out the form to the right.
1 Virtual Selling Skills and Challenges, RAIN Group Center for Sales Research