What do winners of major sales do differently than the sellers who almost win, but ultimately come in second place?
Mike Schultz and John Doerr, bestselling authors and world-renowned sales experts, set out to find the answer. They studied more than 700 business-to-business purchases made by buyers who represent $3.1 billion in annual purchasing power. When they compared the winners to the second-place finishers, they found surprising results:
Not only do sales winners sell differently—they sell radically differently than second-place finishers.
Today’s sales winners harness the power of ideas.
In Insight Selling, Mike and John share the surprising results of their research and outline exactly what you need to do to transform yourself and your team into insight sellers.