Seventy-five percent of purchases are strategic, meaning the buyer is making an investment and not required to buy.
Yet only 14% of buyers discover these strategic opportunities from sellers.
If you want to grow your sales in 2019, the opportunities are out there and very few sellers are taking advantage.
How can you build a team that closes this gap?
In this infographic, we share the biggest opportunities—according to our research from both buyers and sellers—for B2B sales growth in the year ahead.
Click the infographic to enlarge (PDF).
Data from this infographic comes from the following sources:
- Research Report: Top-Performing Sales Organization Benchmark Report
- Research Report: Benchmark Report on Top Performance in Strategic Account Management
- White Paper: What Sales Winners Do Differently
- Research Report: Top Performance in Sales Prospecting
- Research Report: Top Performance in Extreme Productivity (RAIN Group, forthcoming).