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[Infographic] The Sales Leaders' Guide to B2B Sales Growth

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Written by Erica Schultz
Chief Marketing Officer, RAIN Group

Seventy-five percent of purchases are strategic, meaning the buyer is making an investment and not required to buy.

Yet only 14% of buyers discover these strategic opportunities from sellers.

If you want to grow your sales this year, the opportunities are out there and very few sellers are taking advantage.

How can you build a team that closes this gap?

In this infographic, we share the biggest opportunities—according to our research from both buyers and sellers—for B2B sales growth in the year ahead.

Click the infographic to enlarge (PDF).

The Sales Leaders' Guide to B2B Sales Growth

Data from this infographic comes from the following sources:


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Topics: Sales Research Sales Performance Improvement Consultative Selling