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Strategic Account Management Consulting & Advisory

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Maximize sales with your existing accounts.

Selling to existing accounts is one of the biggest untapped opportunities to grow sales in most organizations.

In our Top Performance in Strategic Account Management research study, we gathered and analyzed data from 397 companies that engage in formal strategic account management. We asked how much more revenue they believe they should be generating with strategic accounts:

  • 76% of companies believe they should generating 25% or more revenue from existing accounts
  • 47% believe they should be generating 50% or more

Every day in our work we see companies leaving revenue and profit growth opportunities with accounts on the table. Capturing this account growth opportunity and maximizing sales with existing accounts is a challenge for even the top sales organizations.

RAIN Group’s Strategic Account Management Consulting and Advisory services can help your organization develop a repeatable process proven to grow accounts. We’ll help you implement the structure, processes, and tools you need to tap into this crucial revenue growth opportunity.

Grow Your Strategic Accounts

When you engage RAIN Group’s Strategic Account Management Consulting and Advisory services, we benchmark your organization against our proprietary database of Top Performers in strategic account management, and partner with you to:

  • Uncover the untapped opportunities for account growth at your organization
  • Assess your team and your organization to find the best leverage points for improvement
  • Lead the change management effort to get past the roadblocks that come part-and-parcel with important organizational improvement initiatives
  • Train your strategic account teams
  • Provide ongoing coaching and support to maximize execution and success
  • Design strategic account management processes and structures

The #1 Sales Priority

1%

of companies believe they are ineffective at maximizing sales in existing accounts across capability areas.

#1

priority cited by sales leaders in the year ahead: increasing business with existing accounts.

1%

of companies believe they should be generating at least 25% more revenue from their strategic accounts.

Based on results from our Top-Performing Sales Organization and Top Performance in Strategic Account Management research studies, it’s clear that companies know there is significant opportunity to grow sales with existing accounts. And yet, few are able to turn that opportunity into reality.

Our Strategic Account Management Consulting and Advisory services will help you do just this. We’ll benchmark your organization against our proprietary database of Top Performers in strategic account management and uncover your greatest opportunities for growing strategic accounts. We’ll then build an action plan including the processes and structures you need to seize these opportunities.

How We're Different

Research-Based

Research-Based

Our consulting processes and analysis tools are based on decades of experience and proprietary research through the Center for Sales Research, including The Top-Performing Sales Organization, What Sales Winners Do Differently, and Top Performance in Strategic Account Management. 

Benchmark Your Organization

Benchmark Your Organization

We benchmark your organization against our proprietary database of Top Performers in Strategic Account Management—companies with the highest revenue growth in accounts, year-over-year client satisfaction, and profitability growth. You’ll learn how you stack up and exactly where your gaps lie.

Action Plan for Success

Action Plan for Success

We uncover the areas of greatest opportunity for account growth at your company and provide a plan of action for you to realize these opportunities. With your action plan in hand, you can implement with confidence, knowing you’re focused on the areas that will have the greatest impact.

"RAIN Group helped us accelerate our strategic account management process. Our sellers spend a lot of time with existing relationships. In order to grow our revenue in existing accounts we need to identify new relationships, new buying centers, and provide fresh compelling insights and ideas. RAIN Group provided us a framework to penetrate new buying centers and bring new, big ideas to our clients."

- Vice President Market Development, Hitachi Solutions

3 Great Ways to Learn More

5 Keys to Maximizing Sales with Existing Accounts

5 Keys to Maximizing Sales with Accounts

Learn the 5 areas where Top Performers excel and the processes they use that allow them to enjoy significant account and revenue growth.

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Client Success Story

110% Year-Over-Year Growth in Strategic Accounts

Learn how RAIN Group helped Woodard & Curran develop and implement a strategic account management process that has led to 110% year-over-year growth in strategic accounts.

READ THE CASE STUDY

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Learn More about Growing Your Strategic Accounts

Benchmark your organization against Top Performers and take the first step to transforming sales success with your existing accounts.

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