Strategic Account Management

Selling to existing accounts is one of the biggest untapped opportunities to grow sales in most organizations.

In our Top Performance in Strategic Account Management research study, we gathered and analyzed data from 397 companies that engage in formal strategic account management. We asked how much more revenue they believe they should be generating with strategic accounts:

76% of companies believe they should generating 25% or more revenue from existing accounts
47% believe they should be generating 50% or more

Every day in our work we see companies leaving revenue and profit growth opportunities with accounts on the table. Capturing this account growth opportunity and maximizing sales with existing accounts is a challenge for even the top sales organizations.

RAIN Group’s Strategic Account Management Consulting and Advisory services can help your organization develop a repeatable process proven to grow accounts. We’ll help you implement the structure, processes, and tools you need to tap into this crucial revenue growth opportunity.

Based on results from our Top-Performing Sales Organization and Top Performance in Strategic Account Management research studies, it’s clear that companies know there is significant opportunity to grow sales with existing accounts. And yet, few are able to turn that opportunity into reality.

Our Strategic Account Management Consulting and Advisory services will help you do just this. We’ll benchmark your organization against our proprietary database of Top Performers in strategic account management and uncover your greatest opportunities for growing strategic accounts. We’ll then build an action plan including the processes and structures you need to seize these opportunities.