According to our Top-Performing Sales Organization research, most companies agree they do not have effective sales training. Elite Performers, however, are 3.6X more likely than The Rest to say they do.

Across the board, Elite Performers also report significantly higher sales skills and knowledge in areas such as driving and winning sales opportunities, consultative selling, filling the pipeline, and driving account growth. In some cases, they are nearly 2X more likely to have the skills needed.

Elite performers are also 2X more likely to agree they have good or excellent investment in sales training compared to The Rest.

Indeed, companies that have effective sales training, invest both time and focus in training, and offer training across a variety of sales skills, achieve higher win rates, revenue growth, and sales goal attainment.