Sales kickoffs (SKOs) that change behavior aren’t one-off events; they’re systems you plan, build, and reinforce. Just like any other enablement initiative, SKOs exist in a larger ecosystem of training and development and need support to succeed.

How to Host Sales Kickoffs That Engage and Energize Sales Reps

Andy Springer
January 11, 2023

What Is a Sales Kickoff? A sales kickoff (SKO) is an event, often held at the start of a fiscal year or quarter, during which an organization shares goals and strategy for the upcoming year and motivates their sales teams. During the event, sellers might receive training on new skills, tools, or products and services.

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