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// Solutions

Sales Kickoff Solutions

Transform your SKO into a launchpad for sales performance.

Most SKOs are a missed opportunity. They're stuffed with inspirational and executive keynotes, light on real selling practice, and disconnected from strategy and actual sales behavior change. In fact, our research shows that:

  • Only 1 in 4 SKOs are rated as highly effective at improving sales performance
  • Just 16% of organizations use gamification or AI, despite their strong impact
  • Less than 50% have a formal reinforcement plan

You need a highly engaging, interactive SKO where sales teams leave knowing exactly what they need to know, say, and do to succeed in today’s market.

At RAIN Group, we help turn SKOs into strategic, high-impact experiences that energize your team and drive measurable sales results. Our approach is research-backed, based on what actually works to drive impact and behavior change.

Deliver ROI in Your SKOs

Launch SKOs that:

  • Drive lasting behavior change
  • Engage and motivate sellers
  • Are measured and reinforced for maximum impact

SKO Solutions to Drive Behavior Change and Impact

We collaborate with you to design and deliver a customized SKO experience that aligns with your strategy, engages sellers, and drives long-term behavior change—from facilitated sales training workshops to full SKO experiential design and execution.  

SKO Strategy & Design Blueprint

Strategy alignment is the #1 key driver of SKO impact. Ensure alignment with pre-SKO planning and design. 

  • Align your SKO goals with strategic business initiatives
  • Define the “golden thread” that connects every session
  • Segment your audience and tailor learning tracks
  • Establish what sellers need to know, believe, and do differently
  • Map experiences to real-world outcomes
SKO Strategy and Design
SKO Facilitation and Training

SKO Facilitation & Training

Bring world-class delivery and sales methodologies to your SKO.

  • Facilitate interactive sales training workshops
  • Moderate peer panels and customer stories
  • Script and coach executive keynote speakers
  • Deliver motivational and content-rich keynotes
  • Engage sellers with live actor role-plays and Forum Theatre 

Engagement Architecture

Interactivity and practice are at the heart of impactful SKOs. Design sessions that engage sellers intellectually and emotionally with the right blend of modalities.

  • Gamified sellers experience (challenges, leaderboards, badges, rewards)
  • Conversational AI simulations for skill practice and coaching
  • Interactive panels, roundtable, and fireside chats with diverse perspectives (top performers, customers)
  • Structured role-plays, breakout groups, and small team coaching
  • Social learning touchpoints (team building, problem solving, collective ownership) 
Engagement Architecture
Reinforcement Integration

Reinforcement Integration

Your SKO is the beginning. Build reinforcement from the start for lasting impact.

  • Pre-event assignments and knowledge assessments
  • 30/60/90-day coaching plans and learning journeys
  • AI-based post-event simulations and microlearning
  • Peer accountability partners and group coaching follow-up
  • Quarterly booster sessions or refreshers 

Measurement & Iteration

Set clear SKO goals and success criteria to measure what matters most and continuously improve the experience.

  • Track seller confidence and readiness
  • Collect engagement data along with session and manager feedback
  • Monitor adoption of initiatives (e.g., playbooks, CRM behaviors)
  • Analyze sales pipeline and performance metrics
  • Run post-SKO reviews to optimize future experiences
Measurement and Integration

Quote

I have attended a lot of these trainings, and this was the most valuable. I liked the format. Collaboration within the table and larger team was fantastic.

Global Fortune 500 Tech Company

Quote

The AI tool is so realistic that some sellers thought they were talking to a real person. It gives them space to try, fail, and improve without the pressure of a live customer. That kind of safe practice is invaluable.

Mike Blanchette, Vice President of Global Sales Acceleration, Leading Data Resilience Company

Research: Running an Impactful Sales Kickoff

Research Report: The SKO Shakeup

Most SKOs don't produce the desired impact. In this complimentary research report, discover the 5 drivers that make the biggest difference in SKO behavior impact, and how you can plan yours to enact meaningful behavior change.


Get More From Your SKO Investment

Whether you need strategic support, world-class facilitation, or end-to-end SKO delivery, RAIN Group acts as an extension of your team to design SKOs that motivate, align, and deliver results.

Contact Us

Boston:
+1 508-405-0438 +1 508-405-0438
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+57 1-739-5413 +57 1-739-5413
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+351 96 23 45 090 +351 96 23 45 090
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+91 8882887733 +91 8882887733
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+52-55-1084-4100 -04 +52-55-1084-4100 -04
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+569 77073027 +569 77073027
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+55-11-98472-2470 +55-11-98472-2470
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+61 2 8004 2044 +61 2 8004 2044
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