If you want to maximize value and revenue with your priority customers, you can't just leave it to chance. You need a plan to identify new strategic growth opportunities and build a case to secure decision-makers' support.
Enter Value Labs: structured, collaborative sessions designed to generate action plans for your top accounts, internally within your team or in partnership with your clients. With Value Labs, you can share insights across roles and orgs to uncover needs, spark ideas, and build initiative ownership.
In this toolkit, we share everything you need to start leading your own Value Labs. You'll discover the 4-stage problem solving process that underpins Value Labs, tips for leading internal and external sessions, and tips for making the most of these collaborations.
The toolkit includes:
- [Ebook] How to Run a Value Lab: Learn how to choose the right Value Lab format for your target account, set up a session, and facilitate it successfully (with a focus on internal Labs).
- [Article] External Value Labs: Discover the best use cases for external Value Labs, and get best practices for earning customer investment in the session process and results.
- [Checklist] Grow Your Key Accounts: Ask yourself and your team key questions to determine the ideal trajectory for account growth.
- [Worksheet] 4 Stages of Structured Problem Solving: Learn how to leverage this problem-solving methodology in your Value Labs.
- [Video] Tips for Leading an Internal Value Lab: Bring multiple roles and perspectives on your team together to uncover new insight for your accounts.
You’ll learn:
- When and how to leverage Value Labs to elevate your account planning
- The respective benefits of running internal and external Value Labs
- How to run each step of a Value Lab, from problem-framing to action-planning
- Best practices to adopt and pitfalls to avoid in maximizing Value Lab productivity
This toolkit is an ideal starting point for proactively driving account growth, deepening relationships, and delivering exceptional value.
Download the toolkit by filling out the form.
