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RAIN Group Sales Blog

Your source for sales advice, tips, research, and insights to unleash sales potential.
Measuring the Effectiveness of Sales Training: Key Metrics and Best Practices
blog author
Kelsey Harris
August 20, 2025

Measuring sales training effectiveness is essential and often underestimated. Even the most engaging learning experience must lead to performance outcomes to justify the investment and drive change. Yet many teams struggle to go beyond surface-level metrics. The gap between identifying and consistently tracking KPIs is real, and for many sales enablement and L&D professionals, closing that gap remains a persistent challenge.

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