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Consultative Selling Insight Selling Productivity Opportunity Management Sales Management Sales Negotiation Sales Prospecting Strategic Account Management Executive Sales Virtual Selling Sales TrainingEnterprise buying decisions increasingly involve executive stakeholders with strategic, financial, and operational priorities that differ from those of technical and functional buyers.
But many sellers have limited opportunities to practice executive-level conversations in realistic environments.
The C-Suite Sales Accelerator helps teams build the business acumen and executive engagement skills needed to communicate value to leaders in customer organizations.
Built on the proven foundation of the Youd Andrews CXO Simulator, the C-Suite Sales Accelerator is now powered by RAIN Group’s award-winning sales training, proprietary research, and expert enablement team, creating a comprehensive development experience.

Participants—sellers, account managers, and other customer-facing roles—are placed into a realistic business scenario and challenged to win support for their organization from a C-suite buying group.
The experience mirrors the open-endedness, stakeholder dynamics, and business pressure of enterprise selling at the highest level.

Over two immersive days, participants engage in a series of live meetings with four executive stakeholders.
To prepare, participants receive:
Acting in their real-world roles, participants must:
Analyze the business position and C-suite personas, including their priorities, risks, and opportunities
Develop executive-relevant insights that open the door to trusted advisor status
Make a credible, compelling business case to partner with their organization for transformation
There is no script. Participants must determine what matters most to each member of the executive audience and prepare accordingly.
Participants engage CxOs in teams, rotating between leading, supporting, or observing across sessions. Each meeting presents new information, competing priorities, and unexpected challenges that require teams to adapt their strategy in real time.
Experience overview:
4 teams of 5 participants
4 executive meetings on Day 1
2 executive meetings on Day 2
Final pitch to the full CxO buying group
CxO identity reveal and debrief
Inside the Meeting
Participants enter a live executive conversation with a real-world senior business leader acting as a member of the buying committee for the prospective account.
Participants must:

Following each conversation, the C-suite buyers share what:
Built credibility
Weakened the conversation
Resonated
Was overlooked
Decision-makers care about in a proposal
"The immediate, unscripted feedback from real CxOs was a game changer."
At the conclusion of the experience, teams deliver a business recommendation to the entire C-suite buying group with the goal of closing the sale.
Participants:
Present a compelling business case
Demonstrate executive-level thinking
Address stakeholder concerns
Respond to executive questions
Communicate strategic value


The executive buyers convene to rate final presentations and decide which team earned the sale.
Teams are scored according to the criteria set in the prep phase and reinforced in conversation/feedback sessions.
After the feedback, CxOs reveal their real professional backgrounds and provide feedback on the overall experience in a conversational, Q&A format.
Access to real senior executives makes the C-Suite Sales Accelerator uniquely effective in building the executive presence needed to succeed at selling to the C-level.
Participants engage with accomplished executives who bring decades of leadership experience across industries and functions. Their perspectives help participants understand what earns executive attention, credibility, and trust in real buying situations.
The executive panel for each Accelerator is selected to align with the buyer profiles of the participant organization.

Roles

Organizations

Industries
Technology
Financial services
Professional services
Pharma
Energy
Manufacturing
Retail
Enterprise consulting
Healthcare
100+ other enterprise and public sector organizations
C-Suite Sales Accelerator clients report transformative improvement in participants’ C-level engagement capabilities, unlocking next-level partnership opportunities for high-growth sales organizations.
Clients leverage the Accelerator at a variety of stages in their client development journey, including:

Participants apply and pressure-test concepts learned during broader sales training initiatives.

Participants reinforce concepts through application, coaching, and reflection.

The immersive environment accelerates development through practice and immediate feedback.

Teams practice navigating enterprise-level buying environments and executive stakeholder dynamics.
The immediate, unscripted feedback from the real executives was a game-changer, revealing critical insights into what truly resonates with leadership. This program is about building confidence and developing a sharper strategic mindset to drive tangible business outcomes.
This experience unlocked something different for me. Whether it’s aligning with a C-level buyer, navigating ambiguity, or driving momentum where others stall, it’s rare that training rewires your approach this deeply.
It made me realize how differently CXOs think, and it challenged me to think less about products and solutions and more about real business value.
When a global cloud services company needed its sellers to be able to engage C-level decision-makers who controlled strategic budgets and influenced major enterprise investments, it turned to the C-Suite Sales Accelerator.
Through the live simulation, more than 1,100 sellers across regions practiced communicating their company’s business value with real CxOs. The experience helped sellers build executive presence, connect solutions to strategic outcomes, and communicate a compelling case for change.
As a result, they’ve doubled revenue, increased win rates by 26%, and close deals nearly 3x faster.
Now part of the RAIN Group portfolio, the C-Suite Sales Accelerator was formerly known as the Youd Andrews CxO Business Simulator. This experience has helped thousands of sellers and customer-facing professionals strengthen executive engagement skills, business acumen, and strategic communication capabilities.
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