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C-Suite Sales Accelerator

Ready your team to win sales at the C-level.

The C-Suite Sales Accelerator is a realistic executive-selling experience that challenges sellers to think strategically, communicate business value, and engage senior decision-makers with confidence.


Learn how the C-Suite Sales Accelerator puts sellers to the test to build business acumen and executive presence.

Selling to the C-Suite Is Different

Enterprise buying decisions increasingly involve executive stakeholders with strategic, financial, and operational priorities that differ from those of technical and functional buyers.

But many sellers have limited opportunities to practice executive-level conversations in realistic environments.

The C-Suite Sales Accelerator helps teams build the business acumen and executive engagement skills needed to communicate value to leaders in customer organizations.

Built on the proven foundation of the Youd Andrews CXO Simulator, the C-Suite Sales Accelerator is now powered by RAIN Group’s award-winning sales training, proprietary research, and expert enablement team, creating a comprehensive development experience.  

Mastering C-Level Selling

Enter the Accelerator

Participants—sellers, account managers, and other customer-facing roles—are placed into a realistic business scenario and challenged to win support for their organization from a C-suite buying group.

The experience mirrors the open-endedness, stakeholder dynamics, and business pressure of enterprise selling at the highest level.

Step 1: Prepare

Step 1: Prepare Like You Would for a Real Executive Opportunity

Over two immersive days, participants engage in a series of live meetings with four executive stakeholders.

To prepare, participants receive:

  • A mission brief for a fictional target account, including its current state, strategic goals, and challenges
  • Access to the company’s website, with annual reports, press releases, and CxO buyer profiles
  • Frameworks and pre-learning resources they can leverage in preparing their strategic approach

Acting in their real-world roles, participants must:

  • Analyze the business position and C-suite personas, including their priorities, risks, and opportunities

  • Develop executive-relevant insights that open the door to trusted advisor status

  • Make a credible, compelling business case to partner with their organization for transformation


There is no script. Participants must determine what matters most to each member of the executive audience and prepare accordingly.

Step 2: Meet the C-Suite Buying Team

Participants engage CxOs in teams, rotating between leading, supporting, or observing across sessions. Each meeting presents new information, competing priorities, and unexpected challenges that require teams to adapt their strategy in real time.

Experience overview:

  • 4 teams of 5 participants

  • 4 executive meetings on Day 1

  • 2 executive meetings on Day 2

  • Final pitch to the full CxO buying group

  • CxO identity reveal and debrief 

Inside the Meeting

Participants enter a live executive conversation with a real-world senior business leader acting as a member of the buying committee for the prospective account.

Participants must:

  • Establish credibility and relevance
  • Balance inquiry and advocacy
  • Connect solutions to outcomes
  • Navigate competing priorities
  • Advance the conversation strategically 
Step 3: Get Feedback

Step 3: Get Feedback Most Sellers Never Receive

Following each conversation, the C-suite buyers share what:

  • Built credibility

  • Weakened the conversation

  • Resonated

  • Was overlooked

  • Decision-makers care about in a proposal 

"The immediate, unscripted feedback from real CxOs was a game changer."

Step 4: Capstone Group Sales Presentation

At the conclusion of the experience, teams deliver a business recommendation to the entire C-suite buying group with the goal of closing the sale.

Participants:

  • Present a compelling business case

  • Demonstrate executive-level thinking

  • Address stakeholder concerns

  • Respond to executive questions

  • Communicate strategic value 

Step 4: Capstone Presentation
Step 5: Panel Debrief

Step 5: C-Suite Panel Debrief

The executive buyers convene to rate final presentations and decide which team earned the sale.

Teams are scored according to the criteria set in the prep phase and reinforced in conversation/feedback sessions.

After the feedback, CxOs reveal their real professional backgrounds and provide feedback on the overall experience in a conversational, Q&A format. 

Learn from Leaders Who Have Been in the Buyer's Chair

Access to real senior executives makes the C-Suite Sales Accelerator uniquely effective in building the executive presence needed to succeed at selling to the C-level.

Participants engage with accomplished executives who bring decades of leadership experience across industries and functions. Their perspectives help participants understand what earns executive attention, credibility, and trust in real buying situations.

The executive panel for each Accelerator is selected to align with the buyer profiles of the participant organization.

C-Suite Executive Network Profiles 

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Roles

  • CEOs
  • CFOs
  • CPOs / CHROs
  • CIOs / CTOs / CISOs
  • CMOs
  • CROs
  • VPs of Operations, Technology, Business Development, M&A
  • Executive Directors of Finance, Innovation, Group Strategy
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Organizations

  • JP Morgan
  • Oracle
  • Johnson & Johnson
  • Anheuser-Busch InBev
  • Barclays Bank
  • Microsoft
  • Vodaphone
  • Allianz
  • 3M
  • Accenture
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Industries

  • Technology

  • Financial services

  • Professional services

  • Pharma

  • Energy

  • Manufacturing

  • Retail

  • Enterprise consulting

  • Healthcare

  • 100+ other enterprise and public sector organizations 

Executive-Selling Expertise—Accelerated

C-Suite Sales Accelerator clients report transformative improvement in participants’ C-level engagement capabilities, unlocking next-level partnership opportunities for high-growth sales organizations.

Clients leverage the Accelerator at a variety of stages in their client development journey, including: 

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Capstone Experience

Participants apply and pressure-test concepts learned during broader sales training initiatives.

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Reinforcement Mechanism

Participants reinforce concepts through application, coaching, and reflection. 

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Advanced Skills Mastery

The immersive environment accelerates development through practice and immediate feedback. 

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Strategic Account Development Tool

Teams practice navigating enterprise-level buying environments and executive stakeholder dynamics. 

Accelerating Sales Transformation in a Global Technology Organization

When a global cloud services company needed its sellers to be able to engage C-level decision-makers who controlled strategic budgets and influenced major enterprise investments, it turned to the C-Suite Sales Accelerator.

Through the live simulation, more than 1,100 sellers across regions practiced communicating their company’s business value with real CxOs. The experience helped sellers build executive presence, connect solutions to strategic outcomes, and communicate a compelling case for change.

As a result, they’ve doubled revenue, increased win rates by 26%, and close deals nearly 3x faster. 


Accelerating Sales Transformation

A 30-Year Legacy Building C-Suite Selling Readiness

Now part of the RAIN Group portfolio, the C-Suite Sales Accelerator was formerly known as the Youd Andrews CxO Business Simulator. This experience has helped thousands of sellers and customer-facing professionals strengthen executive engagement skills, business acumen, and strategic communication capabilities. 

Start Closing at the C-Level

Contact us to find out how the C-Suite Sales Accelerator can fast-track executive-selling readiness for your sales org.