// Industries

Account Growth Resources for Industrial Sales Leaders

Manufacturing and industrial services sales aren’t what they used to be.

You’re likely seeing more competition in your accounts. More global players. More pricing pressure. Buyers who once renewed automatically are now asking you to justify your value—often for the first time in years.​

That shift changes the expectations on your team.

If you lead sales or enablement, you can’t rely on legacy relationships or product strength alone. Your sellers need to be able to:

  • Confidently lead value-driven conversations
  • Help buying groups define the gap between their current state and a stronger future state
  • Defend margin without defaulting to discounting​

This resource hub brings together practical insights, research, and tools you can use to prepare your team to compete and win on value.

Explore the collection below.

If you’d like to talk through how this applies to your org, connect with me, Jim, at jbarnett@raingroup.com.

Value-Led for the Win

Orgs across the industrial sector are leveraging value-based selling strategies to grow account reach and revenue. ​

Urban Science - Automotive

Urban Science

Automotive

“The Value Labs are amazing…we’ve witnessed transformational gains. This has been a wonderful improvement for how we engage clients and grow business.” – Tom Longo: EVP Americas, APAC and Europe


RS Americas - Manufacturing

RS Americas

Manufacturing

“Reps go into conversations with a much deeper understanding of customer needs… [we've] uncovered additional deals using questioning techniques from the training.” – Ashley Pickett: L&D Specialist, Sales


Gartner Reviews from Our Manufacturing Clients

Hi, I'm Jim.

I partner with commercial leaders in manufacturing and industrial services to close capability gaps, strengthen account strategy, and protect margin in competitive markets.

What we’re seeing in this sector isn’t new… it’s a familiar inflection point. As competition rises and price pressure increases, sellers need a stronger way to articulate impact and defend margin. I’ve seen what works in these environments.​

I’d be glad to connect about what’s working, what’s not, and how to equip your sellers to lead with value and come out stronger.

Look forward to hearing from you! 

Jim Barnett

Jim Barnett
Senior Sales Consultant