Overview
For Your Objective
For Sales Professionals
For Sales Managers
By Type
By Topic
Overview
Sales Training Leadership Training Sales Consulting Sales Coaching Complete Content Library RAIN Group Self-Study+ Sales Assessment Catalyst Enablement Platform Sales KickoffsAI Sales Tools
RAIN Sales AI Suite Conversation AI Planner AI Measure AIFor Your Objective
Fill the Pipeline Lead Sales Conversations Transition to Insight-based Selling Increase Win Rate Succeed Selling Virtually Win Major Opportunities Develop Sales Managers Coach Sales Reps Grow Your Accounts Improve Sales Margins Increase Sales Productivity Reach Executive-Level Buyers Full Sales Training CurriculumFor Sales Professionals
Consultative Selling Insight Selling Strategic/Key Account Management Sales Prospecting Winning Major Sales Sales Negotiation Productivity Virtual Selling Selling to Senior ExecutivesFor Sales Managers
Sales Management Sales Coaching Productivity Coaching for Action & AccountabilityOur Approach
Sales Transformation Revolutionizing Training Delivery Assess Your Team Virtual Training Sales Training Reinforcement Train the Trainer Online Training for Individuals & Small TeamsBy Type
Blog White Papers Research Books Sales Tools Videos Webinars Online Training for IndividualsBy Topic
Consultative Selling Insight Selling Productivity Opportunity Management Sales Management Sales Negotiation Sales Prospecting Strategic Account Management Executive Sales Virtual Selling Sales TrainingManufacturing and industrial services sales aren’t what they used to be.
You’re likely seeing more competition in your accounts. More global players. More pricing pressure. Buyers who once renewed automatically are now asking you to justify your value—often for the first time in years.
That shift changes the expectations on your team.
If you lead sales or enablement, you can’t rely on legacy relationships or product strength alone. Your sellers need to be able to:
This resource hub brings together practical insights, research, and tools you can use to prepare your team to compete and win on value.
Explore the collection below.
If you’d like to talk through how this applies to your org, connect with me, Chris, at cwebb@raingroup.com.
Orgs across the industrial sector are leveraging value-based selling strategies to grow account reach and revenue.
The RAIN Group sales training was highly practical and immediately applicable. I particularly valued the guided feedback sessions, which used real, relevant case examples and made the concepts tangible for day-to-day work and active client situations. I appreciated that the training overall was customized to our needs.
Very satisfied with the training provided. The techniques were very tangible, easy to apply, and fine-tuned to our needs as an organization.
RAIN Group provided a well-reasoned, logical expansion to the standard solution selling model. For experienced sales representatives, the training offered new ways to help customers achieve their goals and increase sales. For newer reps, it provided a much-needed framework to improve their ability to understand the true needs of a customer and best position themselves as a valued partner.
I partner with commercial leaders in manufacturing and industrial services to close capability gaps, strengthen account strategy, and protect margin in competitive markets.
What we’re seeing in this sector isn’t new… it’s a familiar inflection point. As competition rises and price pressure increases, sellers need a stronger way to articulate impact and defend margin. I’ve seen what works in these environments.
I’d be glad to connect about what’s working, what’s not, and how to equip your sellers to lead with value and come out stronger.
Look forward to hearing from you!
© 2026 RAIN Group